Very easy to use audience segment builder- with over 250 data points for each user- it is essential for us
August 26, 2021
Very easy to use audience segment builder- with over 250 data points for each user- it is essential for us
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lytics
[Lytics is used for] audience segmentation and activation for clients- essential to our revenue for this business group. Lytics is the CDP we use for our group- I use it all day long to analyze and produce audiences for our clients. It allows me to easily identify and target a client's best prospects.
Pros
- Easy to use segmentation tool
- Clients love to see their audience build live!
- Easy to activate an audience wherever it needs to go
Cons
- Ability to "report" on a created audience
- Folder structure for organizing created audiences
- The quick and intuitive audience builder tool
- The look and feel of the tool allows us to show to clients- a big plus
- The many activation connections- easy to send to live ramp, facebook, etc.
- Essential to our revenue goal this year
- We could not build out our segments without it
We evaluated 5-8 CDP's and picked Lytics[.]
Do you think Lytics delivers good value for the price?
Yes
Are you happy with Lytics's feature set?
Yes
Did Lytics live up to sales and marketing promises?
Yes
Did implementation of Lytics go as expected?
Yes
Would you buy Lytics again?
Yes
Comments
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