Lytics is made for Marketers!
Anonymous | TrustRadius Reviewer
July 11, 2019

Lytics is made for Marketers!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Lytics

When we first decided to utilize Lytics, only one department was using it (renewals, my team). However, its usage has now spread across the company. It allows us to touch customers in a way we'd been unable to before -- targeting specific people based on affinity, demographics, buying habits, etc. with personalized and relevant content.
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Google Ad Manager is the only other competitor we use on our sites; I'd say Lytics is easier to use, but it lacks customization. Lytics targeting also works well with our messaging service, so we're able to build targets on the site to use in email and print marketing tactics -- ultimately the most important thing for a marketer!
If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.