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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Maglr

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop

    $220

    Block editor incl. template library

    Optimizely One

    Score7.3 out of 10
    N/AOptimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
    Pricing
    MaglrOptimizely One
    Editions & Modules
    Maglr Business
    $220.00
    Block editor incl. template library
    Maglr Pro
    $380.00
    Block & Pro editor incl. templates + extra features
    Maglr Enterprise
    $1000.00
    Pro + add-on modules i.e. Presenter & Proposal
    No answers on this topic
    Offerings
    Pricing Offerings
    MaglrOptimizely One
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$220 including one userOptional
    Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.—
    More Pricing Information
    Features
    MaglrOptimizely One
    Content Creation
    Comparison of Content Creation features of Maglr and Optimizely One
    Feature
    Maglr
    9.0
    1 Ratings
    14% above category average
    Optimizely One
    -
    Ratings
    Ideation9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Maglr and Optimizely One
    Feature
    Maglr
    9.0
    1 Ratings
    14% above category average
    Optimizely One
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Maglr and Optimizely One
    Feature
    Maglr
    8.0
    1 Ratings
    8% above category average
    Optimizely One
    -
    Ratings
    Content performance analytics8.01 Ratings00 Ratings
    Best Alternatives
    MaglrOptimizely One
    Small Businesses
    Contently
    Score9.9 out of 10
    Yext
    Score6.8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MaglrOptimizely One
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    MaglrOptimizely One
    Likelihood to Recommend
    Maglr
    Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
    Media. ∙Interviews with
    Business Leaders. ∙Diversity and
    Inclusion Stories. 2. Documentation Services - Product Documentation
    and Release Notes ∙User Guides ∙Configuration and
    Installation Guide


    Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
    Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


    Creative Themes 4. Interactive Assets - Videos (Motion
    Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
    Incentivized
    Read full review
    Optimizely
    It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
    Incentivized
    Read full review
    Pros
    Maglr
    • Creation of Content Strategy.
    • Creating Editorial Calendar.
    • Creating Content Structure.
    Incentivized
    Read full review
    Optimizely
    • Provides quicker release cycle for the way the product cards should be displayed.
    • Provides feedback for new product introduction and how it'll be perceived.
    • Allows rapid blackout from user experience changes that alters traffic flow.
    Incentivized
    Read full review
    Cons
    Maglr
    • Creation of Marketing collateral.
    • Sales ennoblement pitches.
    • Pricing flexibility.
    Incentivized
    Read full review
    Optimizely
    • Can use better interface for managing test, including scheduling and notification.
    • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
    • Notification on various aspects can be made more powerful and granular if such a need arise.
    Incentivized
    Read full review
    Alternatives Considered
    Maglr
    Maglr helped us by creating the content hub. 1. Getting dedicated content
    idealization, creation, and distribution engine that not only executes content
    strategies but also creates them and amplifies your brand voice. Powered by a
    team of content marketing experts, this is a one-stop for all your content
    needs. 2. Greater reach and stronger digital footprint with improved
    brand awareness.
    Incentivized
    Read full review
    Optimizely
    There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
    Incentivized
    Read full review
    Return on Investment
    Maglr
    • Optimizing social media channels.
    • Deploying content marketing workflows.
    • Identifying the right distribution channels and platforms.
    Incentivized
    Read full review
    Optimizely
    • Almost immediate payoff in terms of the benefit.
    • Easy to justify the TTM benefits to upper management.
    • Still somewhat hard to justify ROI, though this is not my expertise.
    Incentivized
    Read full review
    ScreenShots

    Maglr Screenshots

    Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

    Optimizely One Screenshots

    Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.