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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    Nativo

    Score8 out of 10
    N/AThe Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
    Pricing
    MagniteNativo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteNativo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MagniteNativo
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and Nativo
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    Nativo
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and Nativo
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    Nativo
    -
    Ratings
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising8.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and Nativo
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    Nativo
    -
    Ratings
    Ad dashboards8.02 Ratings00 Ratings
    Ad performance reports7.02 Ratings00 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Best Alternatives
    MagniteNativo
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    AdSense
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteNativo
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    MagniteNativo
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Nativo, Inc.
    It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
    Incentivized
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Nativo, Inc.
    • Easy to set up
    • Good reporting
    • Good support
    • Provide network advertisers for unsold inventory
    Incentivized
    Read full review
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Nativo, Inc.
    • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
    • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
    Incentivized
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Nativo, Inc.
    No answers on this topic
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    Nativo, Inc.
    • Overall the results are positive.
    • We are able to monetize the unsold inventory through its network.
    Incentivized
    Read full review
    ScreenShots

    Nativo Screenshots

    Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.