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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    PubMatic

    Score5 out of 10
    N/APubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
    Pricing
    MagnitePubMatic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnitePubMatic
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MagnitePubMatic
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and PubMatic
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    PubMatic
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and PubMatic
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    PubMatic
    -
    Ratings
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising8.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and PubMatic
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    PubMatic
    -
    Ratings
    Ad dashboards8.02 Ratings00 Ratings
    Ad performance reports7.02 Ratings00 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Best Alternatives
    MagnitePubMatic
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnitePubMatic
    Likelihood to Recommend
    9.0
    (2 ratings)
    5.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    MagnitePubMatic
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    PubMatic
    Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    PubMatic
    No answers on this topic
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    PubMatic
    • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
    • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
    • Don't place blame where blame isn't warranted.
    • Knowing the terminology you're speaking about well before you have a conference call.
    Read full review
    Likelihood to Renew
    Magnite (Rubicon Project)
    No answers on this topic
    PubMatic
    We have already cancelled.
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    PubMatic
    We regret using PubMatic and are happy with our choice to move forward onto a better company.
    Read full review
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    PubMatic
    • Increased problem areas
    • Decreased productivity.
    Read full review
    ScreenShots