TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    MailUpSquare Customers
    Editions & Modules
    No answers on this topic
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    MailUpSquare Customers
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MailUpSquare Customers
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailUp and Square Customers
    Feature
    MailUp
    9.5
    1 Ratings
    17% above category average
    Square Customers
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content8.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings9.04 Ratings
    Workflow management00 Ratings8.13 Ratings
    Territory management00 Ratings5.33 Ratings
    Opportunity management00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
    Contract management00 Ratings8.04 Ratings
    Quote & order management00 Ratings6.94 Ratings
    Interaction tracking00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings7.32 Ratings
    Call center management00 Ratings6.82 Ratings
    Help desk management00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings8.92 Ratings
    Email marketing00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings9.53 Ratings
    Reporting00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings9.02 Ratings
    Customizable reports00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings3.72 Ratings
    Scripting environment00 Ratings7.01 Ratings
    API for custom integration00 Ratings10.01 Ratings
    Security
    Comparison of Security features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings6.32 Ratings
    Social engagement00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings10.01 Ratings
    Compensation management00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of MailUp and Square Customers
    Feature
    MailUp
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings9.03 Ratings
    Best Alternatives
    MailUpSquare Customers
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailUpSquare Customers
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.7
    (4 ratings)
    Usability
    -
    (0 ratings)
    9.6
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (3 ratings)
    User Testimonials
    MailUpSquare Customers
    Likelihood to Recommend
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Pros
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Cons
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Usability
    MailUp
    No answers on this topic
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
    Read full review
    Support Rating
    MailUp
    No answers on this topic
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
    Read full review
    Alternatives Considered
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
    Read full review
    Return on Investment
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot