MailUp vs. Waterfall

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Waterfall
Score 4.1 out of 10
N/A
Text messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
Pricing
MailUpWaterfall
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailUpWaterfall
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
MailUpWaterfall
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailUp
9.5
1 Ratings
16% above category average
Waterfall
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Best Alternatives
MailUpWaterfall
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailUpWaterfall
Likelihood to Recommend
10.0
(1 ratings)
9.0
(2 ratings)
User Testimonials
MailUpWaterfall
Likelihood to Recommend
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
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Upland Software
For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
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Pros
MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
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Upland Software
  • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
  • Their deep non-profit discount.
  • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
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Cons
MailUp
  • Alt tag styling within the editor
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Upland Software
  • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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Alternatives Considered
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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Upland Software
We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
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Return on Investment
MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Read full review
Upland Software
  • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
Read full review
ScreenShots

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of