What users are saying about
4 Ratings
5 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MailUp
9.5
WebEngage
9.3
WYSIWYG email editor
MailUp
10.0
WebEngage
Dynamic content
MailUp
10.0
WebEngage
10.0
Ability to test dynamic content
MailUp
8.0
WebEngage
9.0
Mobile optimization
MailUp
10.0
WebEngage
9.0
Email deliverability reporting
MailUp
WebEngage
8.0
List management
MailUp
WebEngage
10.0
Triggered drip sequences
MailUp
WebEngage
10.0

Lead Management

MailUp
WebEngage
9.5
Lead nurturing
MailUp
WebEngage
10.0
Automated sales alerts and tasks
MailUp
WebEngage
9.0

Campaign Management

MailUp
WebEngage
9.0
Event/webinar marketing
MailUp
WebEngage
9.0

Reporting & Analytics

MailUp
WebEngage
8.7
Dashboards
MailUp
WebEngage
9.0
Standard reports
MailUp
WebEngage
9.0
Custom reports
MailUp
WebEngage
8.0

Platform & Infrastructure

MailUp
WebEngage
9.5
API
MailUp
WebEngage
9.0
Role-based workflow & approvals
MailUp
WebEngage
10.0
Customizability
MailUp
WebEngage
10.0
Integration with Salesforce.com
MailUp
WebEngage
9.0

Pros

MailUp

  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

MailUp

  • Alt tag styling within the editor
Tory Reiff | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Alternatives Considered

MailUp

Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

MailUp

  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

MailUp

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Add comparison