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Manhattan Active Customer Engagement vs. Movable Ink

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Manhattan Active Customer Engagement

    Score8 out of 10
    N/AA solution focusing on providing call center and service agents information about when and why customers buy a brand's products, and that also lets customers use digital self-service to lighten the workload of agents. Agents are given access to complete customer histories, with a variety of tools united in a single agent dashboard.N/A

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
    Pricing
    Manhattan Active Customer EngagementMovable Ink
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Manhattan Active Customer EngagementMovable Ink
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Contact vendor for pricing information.
    More Pricing Information
    Features
    Manhattan Active Customer EngagementMovable Ink
    Content Creation
    Comparison of Content Creation features of Manhattan Active Customer Engagement and Movable Ink
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Ideation00 Ratings9.03 Ratings
    Approval workflows00 Ratings10.02 Ratings
    Content collaboration00 Ratings9.02 Ratings
    Content calendar00 Ratings10.03 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Manhattan Active Customer Engagement and Movable Ink
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Content hub00 Ratings9.04 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.03 Ratings
    Content distribution00 Ratings9.04 Ratings
    Content promotion00 Ratings10.02 Ratings
    Content automation00 Ratings9.04 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Manhattan Active Customer Engagement and Movable Ink
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Audience profiling and targeting00 Ratings9.04 Ratings
    Closed-loop tracking and reporting00 Ratings10.03 Ratings
    Content performance analytics00 Ratings9.04 Ratings
    Campaign optimization dashboard00 Ratings10.04 Ratings
    Competitive analytics00 Ratings9.02 Ratings
    Best Alternatives
    Manhattan Active Customer EngagementMovable Ink
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Manhattan Active Customer EngagementMovable Ink
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    Manhattan Active Customer EngagementMovable Ink
    Likelihood to Recommend
    Manhattan Associates
    The cloud-native technological architecture on which Manhattan Active WM is built is designed for scalability, flexibility, and easy upgradeability. A responsive user interface, which is available on a tablet or fixed station and supports several of these operations, provides the unified control capabilities of the system. Real-time data is shown in a variety of ways, including a global map of facilities, individual facility data, labor utilization, and tasks broken down by job function.
    Incentivized
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    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
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    Pros
    Manhattan Associates
    • Permanently Adaptive.
    • Seamlessly Integrated.
    • Greater Visibility.
    Incentivized
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    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
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    Cons
    Manhattan Associates
    • User Interface.
    • Data Security.
    • API's
    Incentivized
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    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
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    Alternatives Considered
    Manhattan Associates
    Manhattan enables seamless business configuration and interoperability. Manhattan Associates' architectural principles will drive the creation of cloud-native apps. These principles were developed to ensure that Manhattan Associates' solutions could achieve the engineering velocity that its end clients demanded while also striving to reduce the cost of innovation. As a consequence, you are not obliged to wait for technology to catch up to your decision-making before introducing new goods and services to your customers.
    Incentivized
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    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
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    Return on Investment
    Manhattan Associates
    • Implementation of the whole supply chain and fulfilment.
    • Better Data Management.
    • Effective use of configurations.
    Incentivized
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    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
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    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink