Mapp Intelligence, powered by Webtrekk vs. Oracle Exadata

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

Oracle Exadata is well-suited for environments where massive performance for Oracle databases is required. Storage indexes reduce the unnecessary I/O. Smart Flash
Cache accelerates random reads/writes.

Our OLTP application demands very high concurrency. Multi-node Exadata provides high availability and zero downtime during DB patching. It comes with lots of built-in automations, so it reduces many routine tasks for sysadmins, like network, storage, and VM configuration, and it also reduces many Oracle DBA tasks, like Oracle software installation, patching, and upgrades.

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Oracle Database : Deliver industry-leading security, high availability and scalability with Oracle Database, which has been significantly enhanced to take advantage of the Oracle Exadata Storage Servers.
• Exadata Smart Scan : Improve query performance by offloading intensive query processing and data mining scoring to scalable intelligent storage servers.
• Smart Flash Cache : Transparently cache 'hot' read and write data to fast solid-state storage, improving query response times and throughput. Exadata systems use the latest PCI flash technology rather than flash disks. PCI flash delivers ultra-high performance by placing flash directly on the high speed PCI bus rather than behind slow disk controllers.
• Hybrid Columnar Compression : Reduce the size of data warehousing tables by 10x, and archive tables by 50x, to improve performance and lower storage costs for primary, standby, and backup databases. Query high, query low, archive high and archive low.
• Infiniband Network : Connect multiple Oracle Exadata Database Machines using the InfiniBand fabric to form a larger single system image configuration. Each InfiniBand link provides 40 Gigabits of bandwidth–many times higher than traditional storage or server networks.
• Petabyte Scalability : Easily scale data warehouse to support enterprise data growth.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• The process of patching and upgrade of Exadata server components could be improved with a goal to minimize the overall effort, make it fully automated and transparent.
• Improved guidelines and possibly more sophisticated tools for sizing of new Exadata servers for migration from old legacy hardware.

Incentivized

I am comparing Exadata with the Oracle RAC database experience. In addition to Oracle RAC features, Exadata provides automatic performance optimization through Smart Scan and storage indexes. Deep integration with the Oracle ecosystem and tight coupling with Oracle Enterprise Manager
for monitoring and management. Some downsides of Exadata are: a steep learning curve, concepts like cell offloading, IORM, and flash cache behavior aren’t intuitive initially. Operating
Exadata requires specialized DBA skills.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

Oracle Exadata Database Machine had the best performance overall hands down. It clearly beat the competition and we were seeing 1000X improvement on SAP HANA. Oracle Exadata Database Machine beat that without us refactoring our code. To achieve that in HANA, we had to refactor the code somewhat. Now this was for our limited POC of 5 use cases. Given the large number of stored procedures we had in Sybase, we need to capture more production metrics but we are seeing incredible performance.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• Single support from a single vendor with both machine and database from Oracle, which is costing us less.
• With Exadata, we need less technical manpower and less technical support. A business transaction with the integrated and centralized database helps us focus on other business needs.
• We don't need to buy additional licenses and Hardware for the next 3 to 5 years.

Incentivized