Mapp Intelligence, powered by Webtrekk vs. WhoisXML API IP Geolocation API

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

On our end, we've mostly used IP Geolocation API for cybersecurity purposes. A particular scenario that comes to mind is when suspicious IP addresses make it to our site from locations we wouldn't expect. In this context, the API integrated into our existing infosec solutions helps us spot those IP addresses so we can decide how to sort them. Also, say that one of our employees receive a phishing email or one that contains a possible malware file. We can use IP Geolocation API to enrich what we know about a sender and add the related IP address to our blocklist if necessary.

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Aside from identifying the physical location of an IP address owner, the API also provides users with its Internet service provider and connection type. That is handy information if website owners wish to customize their site loading to match the connection speed of the majority of their visitors.
• It doesn’t matter whether website visitors use an IPv4 or IPv6 address in that the API works for both spaces. The records in the API’s database are also updated weekly, so users always get the latest results.

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• Like most, if not all, IP geolocation services, it does not provide very accurate information down to the street level address. But since we do most of our business transactions online, that doesn’t pose much of a problem for us.

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

We had a few questions regarding API set up when we started using IP Geolocation API so we reached out to the support team and they promptly helped us out. We have not experienced any glitch with the product and the data sent to us has always been reliable so far.

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• Early detection of malicious IP addresses that could result in a data breach.
• Faster investigation of malicious IP addresses.