Mapp Intelligence, powered by Webtrekk vs. AppMetrica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
AppMetrica
Score 7.7 out of 10
Small Businesses (1-50 employees)
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
$0
per month
Pricing
Mapp Intelligence, powered by WebtrekkAppMetrica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkAppMetrica
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.AppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkAppMetrica
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Mapp Intelligence, powered by WebtrekkAppMetrica
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Score 8.9 out of 10
Whatfix
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All AlternativesView all alternativesView all alternatives
User Ratings
Mapp Intelligence, powered by WebtrekkAppMetrica
Likelihood to Recommend
10.0
(1 ratings)
7.4
(7 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkAppMetrica
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
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Yandex
The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
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Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
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Yandex
  • API allows to fetch aggregated and raw data and generate reports easily
  • This software is great at monitoring all kind of traffic sources
  • The data export feature is great use for tracking my Steam sale campaign
  • Running the app allows tracking activities of users seamlessly
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Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
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Yandex
  • User interface
  • Options to check each session or user journey separately
  • Push notifications delivery status
  • Properly connection with other marketing tools
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Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Yandex
No answers on this topic
Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
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Yandex
Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
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Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
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Yandex
  • Reports generation helps marketing purposes
  • Data tracking allow monitoring user behavior
  • More features such as additional statistics or data generation would be appreciated
Read full review
ScreenShots

AppMetrica Screenshots

Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.