MATLAB really does best for solving computational problems in math and engineering. Especially when you have to use a lot of functions in your solving process, or if you have a nonlinear equation that must be iteratively solved. [MATLAB] can also perform things like integration and derivation on your equations that you put into it.
It's a great tool to merge actual data analysis (which Lumira doesn't do that well) with visualization (which Lumira does well) - so it can be seen as Lumira for data analysts. However, a lot of the 'predictive' side is hidden/black box which can be frustrating for those analysts, so you could argue it is too complex for casual users, but too 'black box' for analysts.
It doesn't require you to have a Ph.D. to build models!
You can use it to address a very large and wide dataset without worrying about sampling.
Automation is in the product DNA. You can prepare your data, ingest it into the "Kernel", then get insights about what was found, decide to publish it and schedule scoring tasks or model refresh in the same product.
MATLAB is pretty easy to use. You can extend its capabilities using the programming interface. Very flexible capabilities when it comes to graphical presentation of your data (so many different kinds of options for your plotting needs). Anytime you are working with large data sets, or with matrices, MATLAB is likely to be very helpful.
The built-in search engine is not as performing as I wish it would be. However, the YouTube channel has a vast library of informative video that can help understanding the software. Also, many other software have a nice bridge into MATLAB, which makes it very versatile. Overall, the support for MATLAB is good.
The documentation provides an explanation about what features are available but not necessarily what's happening behind the scenes. On the other side, the "community" has grown since the acquisition and most questions are properly addressed by SAP folks. Since the "product maintenance" mode announcement was made, there wasn't much new content published except on the Smart Predict side (which is built by the SAP Predictive Analytics team)
How MATLAB compares to its competition or similar open access tools like R (programming language) or SciLab is that it's simply more powerful and capable. It embraces a wider spectrum of possibilities for far more fields than any other environment. R, for example, is intended primarily for the area of statistical computing. SciLab, on the other hand, is a similar open access tool that falls very short in its computing capabilities. It's much slower when running larger scripts and isn't documented or supported nearly as well as MATLAB.
We have typically used Spotfire for data analysis but decided to move to SAP Business Objects due to its innate connection with SAP. I found Lumira to be good for visualizations but it is not meant for data analysis. Therefore, we have introduced Predictive Analytics to see if it can fill that gap. So far, it's been far less intuitive than Spotfire to get started, and as far as I am aware so far, it does not bring many additional capabilities. I do, however, like that it utilizes the Lumira look/feel and integrates very well.
MATLAB helps us quickly sort through large sets of data because we keep the same script each time we run an analyzation, making it very efficient to run this whole process.
The software makes it super easy for us to create plots that we can then show to investors or clients to display our data.
We are also looking to create an app for our product, and we will not be able to do that on MATLAB, therefore creating a limiting issue and a new learning curve for a programming language.
