Medallia Digital Experience Analytics vs. PostHog

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

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For small, expanding, and rapidly growing startup teams where it's crucial to understand who your audience is and how they work with your product, PostHog is ideal. You have to have very technical thinkers across the engineering and product teams. It worked well at the company I'm at because our product managers are technical. It may not suit larger organisations or enterprises where you're looking for a nice, clean UI

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• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

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• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

It's easy to get started with it. But given how many features it offers, the UI often gets confusing. The UI interface is also quite slow - on both Safari and Chrome on my MacBook Air M2.

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I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

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PostHog is better suited for engineering teams

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• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

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Independently Invited by TrustRadius

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• not really any ROI just the ability to safely release features. It provides intangible value.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info