Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a …
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- Free Trial
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Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
- record user interaction
- record user session
- provide user device data
- ability to set filter to recordings
- User interaction with the website, specially those with multi-step forms.
- Collecting realtime feedback while a user is using your website.
- Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
- Form Tracking: still needs improvement to support angular forms.
- Funnel support on single page application.
- 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
- User recordings
- Segments for recordings
- User experience
- User interface
- More capabilities
- Integration with Google Analytics
- Better heatmap accuracy
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
- There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
- It is an easy product to be able to use in terms of navigation/UI.
- The support team always seems to be on hand to provide any assistance and support.
- There should be capabilities to do numerous session recordings on different areas of the site at once.
- Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
- Heatmaps provide a really nice overview so you know where to dig deeper into your product.
- Recording user sessions have been the most useful feature for us.
- Surveys are a nice and easy way to gain insights from customers.
- Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
- This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.
- Continuously collecting data.
- Watching users' sessions.
- Ability to work with iframes.
- Map how website users interact with various pages on our site
- Arrange navigation to be as intuitive as possible
- See recordings of real users on our website
- Gauge what content is meaningful and what is wasted
- More robust A/B testing features would be nice
- Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
- Screen recordings
- Behavior visualization
- Video rendering issues
- Free plan limits
- Heatmaps for pages with menus aren't always clear
- Heatmaps in desktop layouts
- User recordings
- Heatmaps in mobile layouts
- Billing for Agencies
- Sample size for user heatmaps
- Sample size for recordings
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
- Free Plan
- Dashboard Design
I do not find it very good to make reports of this data without doing manual work
- Heat Map
- Instant feedback
- Test many pages once
- Save the recordings on the tool until you delete
- Behavior recordings
- Heatmapping over time, or time graphs
- Shows me where users stop, repeat, and return.
- Shows me specifically if there are problems, confusion, or delays.
- Helps me streamline content that users skip over, don't consume, or avoid.
- It's cumbersome to get numbers to display. That could be simplified (I think?).
- It would be helpful to know if recordings included 'target' pages - key pages that are conversion pages. We know landing/exit pages - maybe we could flag a specific page to be a 'key' page and then know when a specific recording 'hit' that page?
- Sometimes I miss notifications that a recording has stopped working - not sure if there are better ways to send notifications (SMS?).
Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.
It is currently being used almost exclusively by the CRO department.
Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.
- Generation of scroll heatmaps
- Recordings of user interactions
- Generation of clicks heatmaps
- Good image quality of downloads
- AMP sites/pages
- Interface of incoming feedback
- React sites
Suitable -Measure the quality of user interactions. On content sites, it is very useful to know how far they are reading. It is also useful to know which elements users are clicking on, without the need to tag them.
Less suitable - For less static sites that contain lots of interactions like carousels, menu and search.
- Targeted surveys
- Generalized feedback
- Working correctly across SPA deployments
- Feedback analysis is somewhat limited
- Session replay could use improvements
- Customer insights
- Easy, fast setup
- Cost effective
- Onsite customer analytics
- Polls on the site
- User Journey Recordings
- Heat maps
- Isolating elements clicked on for faster/deeper analysis
- Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
- Heat map tracking for website clicks.
- Heat map tracking for scrolling.
- Recorded life user sessions for UX improvements.
- Visitor analytics and tracking segmentation.
- Easier filtering on recorded sessions.
- Reporting interface with custom reports.
- Individual Recordings
- NPS Surveys
- Better Pricing Flexibility
- Under the usual slabs, the recordings stop after say 500 recordings every day. Which isn't ideal
But since we sometimes look at individual user responses, we can't do that properly because of the 500 recordings/day limit.
- Surveys - we like that we can put these on individual pages that need improvement to gain insights
- Easy to use interface - all team members have easily been able to implement
- We like the email notifications when surveys have been completed
- They are switching from manual to automated heatmaps, and we don't always get as good of data
- Would love more options in the free version
- Heatmaps are great to understand which areas of the page are relevant for the user
- Heatmaps also reveal how far the users scroll
- Video recordings of user sessions can help in understanding the user thinking & issues they run into
- Summary for video recordings are required. Too many videos to screen through
- Come up with a solution for the app tracking
- Easy to read results and filter information as needed
- Very reliable source for feedback, less signal to noise ratio
- insifhtful for capturing user sessions and traffic coverage
- Become more integlligent at categorizing the feedback received
- Help create reports that can be shared across teams
- Add functionality to group and keep track of similar feedback
The problem we were facing was that through web metrics we were able to see the drop offs and CTR are various funnel points but were unable to find why the drop offs were there so this tool came in handy as this presented that story
- It provides you the video of how users navigate across the website
- It also tracks the events being passed on thus you can match between video and web metrics
- You can apply filters to see a particular segment of users
- It's easy to share the story of one of the users through links
- It's not easy to apply all the filters therefore you still need to go through a bunch of users
- There is no way to track if 2 videos belong to same session or different sessions
However, when you have millions of users and want to check a small subset, it's tough to add finters in form of only users who moved from Page 1 to Page 2 etc.
- Polls - quick and simple ways of gathering qualitative user feedback
- Recordings - excellent for observing behaviour and gathering some key behaviours
- Heatmaps - either automatically collect heatmaps or do it manually, I like having both options (you can use regex on the manual mode)
- If the heatmaps move to ONLY the automatic mode, it needs an option for regex, otherwise it works fantastically
- I wish they had a partnership scheme, as we've used them for years & recommend to all our clients
- Recording visitor sessions and seeing where they are clicking
- Identifying areas/steps where customers are dropping off
- Collection of feedback from specific site visitors to hear out their thoughts
- If there is a way we can download session recordings, that can be really helpful