Hotjar Reviews

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Score 8.6 out of 101

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Reviews (1-25 of 48)

Scot Chandler profile photo
Score 10 out of 10
Vetted Review
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I am using it with multiple companies that I consult with. At my recommendation, they have installed the code and I set up the various recordings and reports to help them gain a solid understanding of how their visitors interact on their sites. Hotjar provides the added depth that most analytics packages don't have.
  • Scroll maps: Illustrates how far down the page visitors are willing to go to view content. It helps us to determine if crucial content is being viewed and by what percentage of visitors.
  • Click maps: Shows us what elements visitors try to interact with the most and helps us identify items that maybe should be clickable if they're not already.
  • Recordings: Helps us see what pace people are reading the site's content and which elements often trigger their response to click further into the site. A majority of visitors scanning quickly over a section indicates a lack of interest that needs to be rethought. I can't always get that from standard analytics.
  • Clicks in regions on a page sometimes don't add up. There are individual or "section" clicks tabulated within a region and an overall count.
  • The "Move" option on heatmaps isn't that useful to us.
Very well suited for getting an overall sense of how visitors interact with your site. I really can't think of any situations where it's not that appropriate or at least I haven't encountered any yet.
Read Scot Chandler's full review
Mark Linkhorst profile photo
Score 9 out of 10
Vetted Review
Verified User
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We implemented HotJar into our website with a recent revision to our BigCommerce template moving from a free template to a paid version to increase traffic. 420EDC is basically a one man show, we have help from some other folks for SEO & photography content. HotJar allows us to record the traffic on our website which is what I primarily use the application primarily. There are other features Heatmaps, funnels & forms which I have not had a chance to implement or research as the recordings really show what is going on. This literally takes the guesswork out of traffic. It allows for visuals of problems customers experience in searches with bad URLs and shows what the website looks like across whatever platform/device the customer is using from their perspective. Numbers don't come through, so your customers' credit card information is secure from 3rd parties.
  • Records traffic
  • Generates heatmaps from traffic
  • Allows forms to be implemented into the website for marketing research
  • I use the paid plus plan as we don't have enough traffic for the bigger upgrade just yet. I had some confusion as to how many videos would be recorded and HotJar was quick to provide details that were still a little vague. They could come up with some better terminology to prevent this type of confusion and with a better description of the plans offered and what they really provide.
  • I used the Basic Plan which was free until it maxed out. I was under the impression I would have to pay for the business plan which is $99 per month. The Plus Plan is almost hidden which is $49 and the perfect fit for my needs currently. Make this easier to find.
  • Auto playback on recordings should stop after 5 or 10 recordings just to make sure someone is still watching. Distractions happen so it would be nice to have a better way of watching 5 or 10 recordings in an auto-mode.
The ability to see what your traffic is doing is key for us. You can find dead URLs and fix them easily. You can see what your customer is seeing first hand and you can edit your website should see you where a customer has become confused or where you have a typo or error that needs to be corrected to make the traffic move as expected. You can watch the replays in .5x speed, 1x speed, 2x speed or 4x speed so you can slow down when you need to or speed up through the longer recordings. Gaps can also be skipped which I recommend checking the box on.

We don't record traffic under 30 seconds which is a nice feature of HotJar as there isn't much to learn from customers dropping by and off that fast. So this is a scenario we recommend new users set up on the basic plan so you aren't wasting your recordings on drive-by traffic.
Read Mark Linkhorst's full review
Jim MacLeod profile photo
Score 10 out of 10
Vetted Review
Verified User
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We're using HotJar to see where our web visitors are clicking on key pages. This allows us to make informed decisions when we want to test out new content or reorganizing content. We're also using HotJar's click-tracking software that shows videos of how users are scrolling and clicking through the site.
  • Heatmap Tracking - Seeing where users click is very important.
  • Click Tracking - Watching videos of user actions shows us where they're getting hung up.
  • Interface - Once logged into HotJar, it takes a few clicks to get to where I want to go. Shortcuts on the landing page would be helpful. But this is a minor complaint.
  • Removing clicks that take place on a drop-down menu, or showing the menu separately would help.
  • Make it easier to remove the monitoring of the clicks that close out the Privacy Policy alert.
HotJar allows you to be more informed about the activities on your website. Anyone that wants to learn more about their users should use this tool. If you think your users are getting hung up on a particular area (i.e. the checkout process), you can use the video feature to see where they're abandoning the process.
Read Jim MacLeod's full review
Claudia Darquea profile photo
Score 8 out of 10
Vetted Review
Verified User
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Used to see user interaction with site. Used by the product team.
  • It is a powerful tool that reveals the online behavior and voice of your users by combining both analysis and feedback tools.
  • Not sure
Hotjar gives you the 'big picture' of how to improve your site's user experience and performance/conversion rates.
Read Claudia Darquea's full review
Willy Bilaro profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar is primarily used by the marketing team, though there are instances where this can be shared with the technology team when investigating how a user experiences a problem or issue on the website. The recordings help solve issues like front-end issues, or UX by indicating interactions with a form field, for example. It provides you with a detailed report on where a visitor is struggling to move forward by looking at how they interact with the different elements on the site. You could really go very detailed in the investigation.
  • User interaction with the website, specially those with multi-step forms.
  • Collecting realtime feedback while a user is using your website.
  • Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
  • Form Tracking: still needs improvement to support angular forms.
  • Funnel support on single page application.
  • 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
Easy to implement, even for non-techy users. A ready out of the box type of solution where implementation is done via GTM. Security is one of its focuses as well. By default, any PII is automatically masked. The user doesn't have to worry about any changes that need to be done on their websites. For any type of website or scale, Hotjar is already suitable.
Read Willy Bilaro's full review
Himanshu Periwal profile photo
Score 9 out of 10
Vetted Review
Verified User
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Hotjar is used by the product and marketing teams. This tool helps us understand how users behave, what actions they perform and where they get dropped off while using our product. It helps us understand what the users really want.
  • Captures user's clicks and heatmaps.
  • Shows your user traffic on your site.
  • It provides insights and analytics using all of these data points.
  • It should capture all screen recordings for iOS tools.
With regards to a new product launch, Hotjar helps explain how users are dealing with the new user flow. This also helps improve conversion rates and decreases user drop-offs as you get to find the exact point where users exit.
Read Himanshu Periwal's full review
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Hotjar is being used by Marketing, Clients Operations and Product Departments. We use practically all the functions of it: website analytics, collecting feedbacks and conducting polls. We uncover user insights, track customer satisfaction, ask the questions to understand deep customers' pains and gains. It is also used to understand whether a certain initiative worked or not.
  • Heatmaps
  • Division into mobile, desktop and tablet versions
  • Click, move and scroll maps
  • Screen recordings
  • There is a pretty functional free version
  • Polls and surveys
  • Make an organization dashboard. Not a separate site dashboard.
  • Add some user stories and best practices into the website interface.
  • Add some expert recommendations on using Hotjar collected data.
Hotjar is great if you need to quickly:
  • find out users' behavior
  • find out what is more important on a webpage for a user
  • ask a question
  • find out if a user was satisfied
Hotjar is less or not appropriate to:
  • analyze website traffic - it is not a Google Analytics replacement
  • conduct A/B testing, split testing
  • make decisions on how to rebuild a website's content if you have no experience in product and/or marketing
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar allows us to see heat maps of where actual users on the site click, scroll, and move the cursor. Hotjar also gives us recordings, so we can watch users in their journey through the site. We also use Hotjar to gather survey/poll responses on various sections of the site from time to time.
  • Polls on the site
  • User Journey Recordings
  • Heat maps
  • Isolating elements clicked on for faster/deeper analysis
  • Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
I would suggest, or have suggested, using Hotjar when someone wants to understand what users click on on a certain page, what their eye is drawn to, what their detailed journey is from that point forward, or when someone wants to gather basic (poll) data.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
HotJar is used by our organization to check up on how a new website design or landing page is faring with our users. When we launch a new design or UX for a specific page, we'll install HotJar and record an analysis of where our users are going on the page and whether they are understanding the page (or not!). The fact that we can record sessions and then play them back is unbelievably helpful. The fact that we could fix early bugs or report issues helped us grow our business and that's thanks to HotJar.
  • Recording user sessions
  • Surveys
  • Feedback loop
  • Polls for users
  • HotJar could install a version of "live-chat" so we could communicate directly to our users from the recordings. This would enable us to fix issues in a quicker format than what we currently have.
  • The pricing could be improved to make it more affordable for SMEs
  • Some of the descriptions when using the software are a bit confusing to understand. It takes a lot of time to analyze and figure things out!
HotJar has been used throughout our organization to identify navigational, organizational, and functional issues on our website and also within our application. What we love about HotJar is that many of these issues that may not appear in our daily use or QA testing. When the site is live, it then allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience of our product. It's well suited for the visitor recordings and keeping a good track of changes.
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Sarah O'Donnell profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Hotjar within our agency on our client's websites. We mostly use if for heat mapping and session recordings. It is a good place to start if you are want to know what your users are doing on your website, and it is a good visual aid.
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
  • Hotjar doesn't always render correctly. For instance, on heatmaps, not all elements will show, as it takes a snapshot of the first user's screen, and if elements haven't loaded, it does not show for any of your heatmap data.
  • There is no way to exclude URLs when watching session recordings; for instance, if you specifically don't want to see users who are looking at careers, you have to skip through the videos manually.
  • Hotjar has the ability to track forms; what fields users are completing, how long it takes, where do users abandon the form etc. Although this is highly dependant on how the form is built on the site, so it doesn't work for all forms.
Hotjar is suitable for tracking data. If you know a certain page isn't being visited on a site, Hotjar may provide extra insight into how many users are clicking CTAs to that page for instance. So Hotjar is a good tool to know the 'why' if something is going wrong on your website.

Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.
Read Sarah O'Donnell's full review
Cory Runk profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Hotjar for almost all of our clients, including ourselves. This tool helps make strategic and intelligent recommendations for our website projects.
  • Provides in-depth information on what the website user is actually doing.
  • Provides context to data like Google Analytics. Ex. The home page has 100 clicks but low time on the page. Hotjar can show exactly what the users are doing on the homepage.
  • Price. It's extremely affordable for the power it has.
  • Navigating complex functionality on websites. Often, it doesn't know how to read certain elements that appear on the page.
  • Recovering deleted heat maps or recordings.
Hotjar is well-suited for anyone who manages a website. Period. If you want in-depth analytics on the user experience of your website, you're going to want Hotjar.
Read Cory Runk's full review
Rachel Harrison profile photo
March 28, 2019

Hotjar Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.
  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
I'd recommend Hotjar if a colleague needed to get further information and insight as to what is happening on a website and wants to have an idea of ways that they would be able to improve this.
Read Rachel Harrison's full review
Andrew Richardson profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar is being used to do both quantitative and qualitative analysis of our marketing site. It helps us answer the question of "how are people using our site?" in ways we cannot assume. It's Recording and Heatmap features help us see how people are using the site, and surveys give us the ability to gather feedback quickly. We use the surveys on our support site for the team to evaluate the effectiveness of individual articles.
  • Recordings are easy to watch and gather insights.
  • Heatmaps are easy to set up and have a very simple interface to browse through.
  • Setting up surveys is very intuitive.
  • The free plan is very generous if you just want to try it out.
  • Results can be a bit cumbersome to parse through, especially if you have a lot of survey feedback. It'd be nice to have additional ways to sort and filter feedback.
  • It's somewhat annoying to have to preemptively set up heat maps. It takes active participation while other tools allow you to autorun your allowance across the site to be able to bring up the data on demand. This is preferable.
  • The visual feedback tool doesn't seem like it'd get the right type of feedback. Maybe for a team without designers, it might, but having people give design feedback on your site doesn't usually have the best results.
Very well suited for small teams. It's very very affordable and provides a lot of quality tools that I've spent a lot more for on other platforms. These can give you invaluable insights if you take some time to go through the tools and see how you can use them. If you have a small UX budget, this plus Google Analytics can be a great combo.
Read Andrew Richardson's full review
Sanjit Mandal profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Hotjar to get visuals of how visitors behave on websites; how far they scroll, where they click, how they move on the page, and much more. From here, this information can be used to modify websites to improve conversions. I use it on my website and also on my client's websites too. The problem addressed is to confirm to clients how their site could be improved. Often times, they need to see it so they believe what I tell them. :)
  • Value-oriented, great for startups and SMB
  • Heatmaps (click, move, scroll)
  • Feedback polls and surveys
  • Easy Reporting
  • Honestly, none that I can think of. :)
Anyone who has created a website and wants to learn how to improve it for conversions, this is the perfect tool. This is a true and tested way to test how a designer has created a website. It can also be used to A/B test a website and the placement of a CTA. The more we know about our website the better we can modify it to better serve the visitors.
Read Sanjit Mandal's full review
Mirzet Kadric profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Hotjar with the 75 employees at our web agency to understand user experience on our client's websites. By using HotJar we are able to get more accurate data and help with the implementation of new features.

  • Heatmaps work well
  • Recording user sessions
  • Ability to deploy polls and surveys
  • Recording feature sometimes glitches
  • Hard to organize the data
  • Popup customizations
Hotjar is super powerful for tracking user behavior on our client's websites. It is very useful when you launch a new website and want to see what your visitors do, where they click and what kind of issues they face. We use this insight to design and optimize web pages for a better conversion rate.
Read Mirzet Kadric's full review
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March 28, 2019

Hotjar for agencies

Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar is used by the UX & CRO department of my agency, which provides digital marketing services. It helps us understand how users are behaving on our client's websites, letting us see what sections of pages are valuable to users, and any technical issues they may have. It adds an extra layer of insight to data gathered via Google Analytics.
  • Heatmaps.
  • Session recordings.
  • On-site polls.
  • More control in URLs heatmaps/session recordings/polls and more advanced URL options.
  • Certain content doesn't load in Hotjar, eg iframes, reviews widgets, maps.
  • Sometimes heatmaps don't seem to load properly so that less than 50% of users appear to make it to the average fold marker (normally most would make it to the average fold marker).
Hotjar is well suited to seeing how actual users of your site behave on a page, rather than user research which can be quite artificial. It also allows you to poll your users. It's good for top-level, brief overviews of behavior, rather than in-depth analysis.

Hotjar is less suited to very specific targeting of polls/heatmaps, as URL targeting is quite limited. It's also unsuitable for in-depth user research via the polls, as many users find the pop-ups annoying and don't answer properly. Focus groups/moderated user research would be better for gaining deeper insight into what users think about your website.
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Score 8 out of 10
Vetted Review
Verified User
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It is currently being used by the UX & CRO department and is included in most, if not all, UX & CRO campaigns. It is used to inform test recommendations and quick fixes to the site which may be hard to add to the dev queue without the data from Hotjar/other user research.
  • Split heatmaps by device.
  • Session recordings.
  • Polls.
  • Filters within session recordings.
  • Allowing us to see elements/JS/CSS within the heatmaps so you can be more specific where users have clicked.
  • Date ranges.
It is good for providing supporting stats.
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Santiago Valdés profile photo
Score 9 out of 10
Vetted Review
Verified User
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We use it for two things: understand how people react to changes in our design or functionality, and to understand intent (or try to deduce it) with polls. It is mainly used by the marketing team, and we use the video recording feature a lot, and the polls too. We used the feedback button but it's a bit annoying that you can't choose were to show it. It just pops up everywhere and on mobile that might be a bit confusing and annoying.
  • Video recording works very well. You choose which pages to record (based on many factors) and records appear very quick. This is the most useful feature for us. Of course you can't understand intent completely, but certainly there are usability things that will popup quickly.
  • Polls work well too. We have an eCommerce site so we ask different questions in many places, and it has proven to be helpful. You need a certain volume and also beware that it's annoying or confusing for some users. But considering that cost, it might be worthwhile when it's about an important page.
  • Heatmaps works well but they aren't that useful. Yes, the scroll % of people is nice but not as actionable as the other features.
  • The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
  • Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
  • Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
For what you pay ($29 in our case) this is an amazing tool and I've seen huge and very small companies use it, so seems like scalability is not an issue at all. If you want to learn more about usability or intent from your customers, this is for you. If you think this will give you all the answers you need.... forget it. This is quantitative research but needs to be heavily paired with qualitative research if you want to understand where the main issues arise.

This can get you to understand the easy first 70% of the problem (which is a lot.) The other 30% requires the same effort but more specific tools and more qualitative research.
Read Santiago Valdés's full review
J.P. VanderLinden profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use Hotjar in our AdOps department to analyze user behavior on websites that we are running campaigns too. Our Growth Specialists install Hotjar, then use the heatmaps and user recordings to inform us about how users are interacting with the website during browsing, lead generation, checkout and other engagement. We also use Hotjar information to evaluate how effective landing pages are and whether there are any technical glitches we need to address, especially for mobile devices.
  • User recordings are the most useful feature of Hotjar - they separate the tool from competitors by allowing an anecdotal, real-life view of users working their way through your website funnel.
  • The ability to deploy polls and surveys is a great feature to level up information gathering. Simple questions around intent/goals, objections or demographics can add color to your understanding of visitors and flesh out personas.
  • A core component of Hotjar is heatmaps. The fact that these heatmaps are segmented by device and offer click, mouse movement AND scroll tracking are crucial to understanding user interaction on web pages in aggregate. This is especially valuable on landing pages.
  • The Hotjar user recording feature sometimes glitches up and doesn't render CSS properly, which can lead to a recording of low value when you can't understand what's stopping a user.
  • User recordings have a lot of attached metadata such as country, device, operating system or day/time - however, not all of these pieces of metadata are usable in segmentation. Most notably, it would be useful to filter by recordings NOT from a certain set of countries, to eliminate or target internal users.
  • Funnel tracking is a good idea in theory, but in practice, I've found it to be inaccurate and misleading, due to the way that HotJar processes the data it receives at each step.
For user behavior analysis on a website, whether it be e-commerce, lead-generation or SaaS, Hotjar is a fantastic solution. Tracking individual landing page interaction (scroll depth, mouse clicks), recording user behavior on mobile devices, or initiating polls and surveys all packed together in one tool and delivered at a great price make Hotjar my go-to UX software for websites.
Read J.P. VanderLinden's full review
Sheryl Biesman profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Hotjar to understand the user experience on our website, to test new features, to run surveys and to study heatmapping. Primarily we set recordings of user sessions that we study to give us directional information about how people are interacting with our brand.
  • Records user sessions.
  • Allows for specific webpage research.
  • Pop-up surveys on specific pages.
  • It would be great to have the option of audio feedback about the website.
Hotjar is a simple to use tool that provides invaluable research into how users are interacting with your website. It allows you to a/b test new features and functions and understand very quickly what is working and what isn’t by watching the recordings of each user session. It is super easy to set up and capture in and it is priced reasonably. There is no reason everyone shouldn’t use Hotjar!
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Sasha Fritzel profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use Hotjar to track user behavior on our website, by pulling heatmaps of certain high-traffic pages, and setting up user recordings so analyze user behavior. We simply select the subpages on our website we want to track, and Hotjar records sessions, showing you where a user clicks and scrolls to on our pages.
  • Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
  • Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
  • Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
  • Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
Hotjar is a great, inexpensive tool with a multitude of benefits for website managers. I highly recommend Hotjar to anyone looking for user data on their website, or trying to understand how user-friendly their current interface is. Overall, I've been using Hotjar for 3 years, and it has helped frame many user experience or website improvement discussions.
Read Sasha Fritzel's full review
James Egan profile photo
June 11, 2018

An absolute hottie

Score 10 out of 10
Vetted Review
Verified User
Review Source
Working with a FinTech, it is important to know what clients are doing when they arrive at our website. When a client arrives it is important to know where they are looking. For instance, are they looking at a call to the beauty of Hotjar that we can see the heatmaps and then look at repositioning the CTA?
  • Heatmaps, unbelievable, let us look at the movement of our visitors. Where are they, what do they do, where are our CTAs?
  • Visitor recordings. Also picking up OS and Device type on visitor recordings are absolutely amazing information.
  • I have mentioned this before with a lot of software. Put an FAQ that is not just a quick reference to your sales pitch
  • Hotjar is amazing. Settle down with the sales pitch. You are awesome. We will buy your product on our own
There is a hell of a lot of things that you can use Hotjar for. I use that funnel as an example to a lot of clients. But the form tool is the most powerful. Drop off points are so intuitive. I love the heatmaps, but again the form tool and funnel creation are the best things since sliced bread.
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Gideon Taub profile photo
Score 10 out of 10
Vetted Review
Verified User
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Hotjar is used by our Product Management and Design/UX resources to deeply understand how our users interact with our product and specifically where in the onboarding process they are abandoning creating and funding their account. The team uses the information to optimize the user experience and to streamline onboarding. It is tremendously valuable in understanding where users get hung up without expensive focus groups.
  • Hotjar does an amazing job of visually showing us how our users interact with our software. Their software creates videos showing how users navigate our app, complete forms, etc. The videos that they create are earmarked when key events happen (change pages, click back, etc.) so that we can hone in on key milestones in the user experience.
  • It works seamlessly across PC web, mobile web, and mobile app.
  • It tracks where the user's mouse is so that we can track how the user is processing each screen.
  • They also provide heatmaps for key screens and highlight where the users are spending time on each page.
  • For our needs, we really have no areas that could be improved. I imagine with very complex apps understanding the user flow and navigation could be tedious, but for most apps, it is a great solution.
Hotjar is super well suited any time a new workflow, new feature, or new user experience is being tested with users. It is a tremendous tool to easily understand how users are engaging with the new capability and to quickly be able to iterate and optimize the user experience, across mobile and web. We have not yet started A/B testing different workflows, so I cannot speak to how well Hotjar would help in decision making once that is in place.
Read Gideon Taub's full review
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November 06, 2018

HotJar for UX Design

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use HotJar to get detailed user interaction data to help validate and influence usability and design decisions. When designing our web products, we have a relatively limited ability to do the breadth and depth of usability research before we launch new features. When new features do get released, they are validated only by that small audience. Using HotJar, we are able to get more data than we know what to do with to help validate or invalidate our decisions made at launch.
  • User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
  • Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
  • Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
  • Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
  • Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We're using Hotjar in the marketing department to analyze how the website is performing and what should we be changing in order to improve conversions. The tool shows clicking data (where website visitors are clicking on) and the scrolling data (how far down the page are the visitors scrolling). We use the gathered information to decide what to change on the website to improve users' experience and conversions.
  • Tracks number of clicks on the website
  • Shows you how the users are moving on the page. It records their mouse movement.
  • It shows you the scrolling data so you know if your content is being seen at all.
  • It would be great to have it set so you can pick a specific time period to show the data for, ie last week, last month. Sometimes we run different campaigns that can cause different behavior on the page (ie, webinar promotion) and it'd be great to observe the specific period only.
  • More how-tos and guides on how to read the numbers and what changes you should be making based on the numbers.
  • Visual reports instead of csv ones. It's much easier to understand!
It's a great tool to monitor your website activity. You'll learn exactly what is it that your visitors are doing on the website and will be able to identify inefficiencies or places for change and improvement. This tool is suited for bigger teams that can take the data and apply the changes. If you're a one-man show, it's likely you won't have the time to do it all on your own. Changes require design and coding, which are usually very time-consuming.
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About Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers.

Hotjar Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
EditionPricing DetailsTerms
Basic$02k pageviews per day
Pro$29per month; 10k pageviews per day
Business$89per month; 20k pageviews per day

Hotjar Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No