Hotjar

Hotjar

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Top Rated
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Score 8.5 out of 100
Top Rated
Hotjar

Overview

Recent Reviews

Hotjar Review

6 out of 10
January 26, 2022
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Value 2022
TrustRadius Best of Award, Best Of Feature Set 2022

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Pricing

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Basic

$0

Cloud
2k pageviews/per day

Plus

$39

Cloud
10k pageviews per day/per month

Business

$99

Cloud
20k pageviews per day/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

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Intro to Hotjar

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Hotjar Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

What is Hotjar's best feature?

Reviewers rate Usability and Support Rating highest, with a score of 9.6.

Who uses Hotjar?

The most common users of Hotjar are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (266)

Ratings

Reviews

(1-25 of 82)
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April 12, 2022

Review on Hotjar

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We are using Hotjar to record user behavior and make changes to our website design accordingly. It is used by the SEO team only to analyze the interactions. It's really helpful to reduce our bounce rate and CTR on pages as we can see how far a user scrolls on a page and what button people click on.
  • record user interaction
  • record user session
  • provide user device data
  • ability to set filter to recordings
It is free so it's good for new and small scale websites. For the larger and more complex websites you will need to get paid version as the free version has its limitations.
Willy Bilaro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar is primarily used by the marketing team, though there are instances where this can be shared with the technology team when investigating how a user experiences a problem or issue on the website. The recordings help solve issues like front-end issues, or UX by indicating interactions with a form field, for example. It provides you with a detailed report on where a visitor is struggling to move forward by looking at how they interact with the different elements on the site. You could really go very detailed in the investigation.
  • User interaction with the website, specially those with multi-step forms.
  • Collecting realtime feedback while a user is using your website.
  • Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
  • Form Tracking: still needs improvement to support angular forms.
  • Funnel support on single page application.
  • 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
Easy to implement, even for non-techy users. A ready out of the box type of solution where implementation is done via GTM. Security is one of its focuses as well. By default, any PII is automatically masked. The user doesn't have to worry about any changes that need to be done on their websites. For any type of website or scale, Hotjar is already suitable.
Score 10 out of 10
Vetted Review
Verified User
Review Source
User Testing Heatmaps User recordings to test new designs Finding issues with website Optimization
  • User recordings
  • Heatmaps
  • Segments for recordings
  • User experience
  • User interface
  • More capabilities
  • Integration with Google Analytics
  • Better heatmap accuracy
Well suited for small companies starting to scale Good pricing Not for enterprises
January 26, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.
  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
I'd recommend Hotjar if a colleague needed to get further information and insight as to what is happening on a website and wants to have an idea of ways that they would be able to improve this.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Right now we use Hotjar for a handful of functions. If we need quick insights about a new feature we're building, we'll use the survey option to share our questions with our customers right from within the platform. We also use Hotjar's recordings to better understand what our users are doing and how they are interacting with our product. We've made significant discoveries from just doing that. We also use heatmaps as well, although probably not as effective as we should.
  • Heatmaps provide a really nice overview so you know where to dig deeper into your product.
  • Recording user sessions have been the most useful feature for us.
  • Surveys are a nice and easy way to gain insights from customers.
  • Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
  • This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.
For quick insights, surveys and heat maps are great. There is so much you can learn from using those 2 things. But it will probably lead to more questions than answers. That is where recordings can be incredibly helpful as long as you have the time to go through them and watch. I see Hotjar as the beginning of research and helping us to narrow our focus and solve the biggest problems. In that context, Hotjar excels.
Score 8 out of 10
Vetted Review
Verified User
Review Source
The digital marketing team uses HotJar to conduct website testing. We test user behavior on different pages of our site by looking at heatmaps and watching users' sessions. The heatmaps show us where users are clicking most and how far down the page they are actually scrolling. This gives us a good idea as to what content to put above the fold.
  • Heatmaps.
  • Continuously collecting data.
  • Watching users' sessions.
  • Ability to work with iframes.
If you are looking to test specific pages on your website for how users interact/click with different parts of the page/navigation, then HotJar is a must-use platform! We haven't had any negative issues using HotJar thus far. The only issue we've had is testing landing pages that use an iFrame because HotJar can't access the content in an iFrame, which is understandable.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Hotjar to improve the user experience on our website. We primarily use the confetti mapping tool, but the user action recordings and heat mapping are also useful. We have used Hotjar for over two years and it continues to deliver actionable insights on scroll rates, click-through rates, engagement rates, etc. The ability to watch user interactions and have the clicks highlighted is also tremendously insightful.
  • Map how website users interact with various pages on our site
  • Arrange navigation to be as intuitive as possible
  • See recordings of real users on our website
  • Gauge what content is meaningful and what is wasted
  • More robust A/B testing features would be nice
  • Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
Hotjar is great if you are trying to make minor tweaks to your website (ex. navigation order). It is not great if you want to rebuild your website from the ground up or if you don't know how to make use of the data. If you have hypotheses to test, Hotjar is a great tool to use to see whether or not your assumptions are accurate.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
  • Heatmaps
  • Screen recordings
  • Behavior visualization
  • Video rendering issues
  • Free plan limits
  • Heatmaps for pages with menus aren't always clear
Hotjar is a valuable tool for gaining insight into user behavior, with the most useful features being heatmaps and screen recordings. It works well as a complement to Google Analytics, and for its price, it's worth it. If your site has plenty of menus, dropdowns, or modals, it might not be the best option for you.
Carlos Ibarra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The use of Hotjar is vital to analyze landing pages and user experience. It also helps you understand what your customers are doing, which content engages them most often on these pages - for example: if one specific passage appears more than others do then that might mean there should be an extra emphasis placed upon it when writing new copy or messages in future pushes from our team! The heat map reveals where people spend their time interacting with the site so this information could very well help us identify certain areas worth focusing marketing efforts; All of these features helps us to generate more conversions for our clients.
  • Heatmaps in desktop layouts
  • User recordings
  • Heatmaps in mobile layouts
  • Billing for Agencies
  • Sample size for user heatmaps
  • Sample size for recordings
I recommend Hotjar as a ten rating because it's very easy to use, and has an intuitive user interface. The heatmaps are also pretty self-explanatory so you can easily see what actions your audience is performing on each page of the site or app that leaves them with no question about how people interact within their experience from start (or end) until completion--whether they're clicking around aimlessly looking at products while waiting in line somewhere. I recommend Hotjar as a 10 rating because it is very easy to use, has plugins for Google Tag Manager and WordPress which makes implementing tracking code simple. Lastly, I like that I can give access alike anyone else - even those not yet an employee or client of mine.
Camilo Honorato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We set it up because we are designing our new website (focused on reaching new markets) and I need to understand the user experience in our actual website.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
  • Heatmaps
  • Recording
  • Free Plan
  • Dashboard Design
  • Filters
  • Roles
It is really good to watch and understand the customer experience in your website, letting you watch what users do and how they react to your Call to action, forms, banners, videos, and others
I do not find it very good to make reports of this data without doing manual work
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hotjar is a powerful tool. You can see how the users are responding to your webpage. The heat map is a great feature to see how the users navigate, where they click, scroll and drop off. This data is used for further testing and optimizing.
  • Heat Map
  • Recordings
  • Instant feedback
  • Test many pages once
  • Save the recordings on the tool until you delete
Hotjar is well suited for testing the landing/ web pages and, to make sure your users are converting and taking desired actions. This data helps to make changes to the page and template to improve results.
September 28, 2021

Easy to use, valuable tool

Becky Jewell Laughton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it for heat mapping our web app. It helps us know where customers are navigating and clicking on various areas of our web app (we have a mobile app in addition to the web app)
  • Heatmapping
  • Layout/navigation
  • Behavior recordings
  • Heatmapping over time, or time graphs
It's useful for installing on a website, web app, or an eCommerce site to know where customers or users are navigating to, what they are clicking, and if new products or new releases are performing as anticipated or not as anticipated. Very easy to use. I think it would be appropriate for any web app, and maybe less appropriate for out-of-the-box eCommerce sites where a team cannot affect UI very easily. It's good if you can move quickly on your own UI.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize the resources of Hotjar to really get a feel for how users interact with our website. The whole point is to understand what drives traffic, what content is useful, and what elements draw visitors into the site. Hotjar provides this invaluable feedback using real experience (not just numbers). There are nuances about how a visitor truly interacts with the page that a number just doesn't reflect. Screen recordings, pauses, scrolls, and page jumps help tell a much more complete story that provides context and value.
  • Shows me where users stop, repeat, and return.
  • Shows me specifically if there are problems, confusion, or delays.
  • Helps me streamline content that users skip over, don't consume, or avoid.
  • It's cumbersome to get numbers to display. That could be simplified (I think?).
  • It would be helpful to know if recordings included 'target' pages - key pages that are conversion pages. We know landing/exit pages - maybe we could flag a specific page to be a 'key' page and then know when a specific recording 'hit' that page?
  • Sometimes I miss notifications that a recording has stopped working - not sure if there are better ways to send notifications (SMS?).
I simply love this product -- it provides insight and value to me that is actionable and intentional. I don't make decisions based solely on analytics reports, but we overlay those reports with the contextual usage that we see from real UX/UI. There's no easier tool that I've found to help us make decisions that are supported by data and proven by users' actions.
Aline Gonçalves Rodrigues | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.

It is currently being used almost exclusively by the CRO department.

Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.

  • Generation of scroll heatmaps
  • Recordings of user interactions
  • Generation of clicks heatmaps
  • Good image quality of downloads
  • AMP sites/pages
  • Interface of incoming feedback
  • React sites

Suitable -Measure the quality of user interactions. On content sites, it is very useful to know how far they are reading. It is also useful to know which elements users are clicking on, without the need to tag them.

Less suitable - For less static sites that contain lots of interactions like carousels, menu and search.

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Hotjar to collect specific feedback and generalized sentiment across our website.
  • Targeted surveys
  • Generalized feedback
  • Working correctly across SPA deployments
  • Feedback analysis is somewhat limited
  • Session replay could use improvements
Hotjar works extremely well as a lightweight and easy-to-use tool for deploying surveys and collecting user feedback. Overall this is the simplest system I have used for this and a survey can be created and deployed in a matter of minutes. They also include a decent amount of question types & overall survey styles.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We leverage Hotjar for both quantitative and qualitative insights from our customers, post-purchase.
  • Customer insights
  • Easy, fast setup
  • Cost effective
  • Onsite customer analytics
Great for quick feedback on customer's experience. Easy to customize questions and implement on order confirmation page. Simple reporting that is easy to understand.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Hotjar allows us to see heat maps of where actual users on the site click, scroll, and move the cursor. Hotjar also gives us recordings, so we can watch users in their journey through the site. We also use Hotjar to gather survey/poll responses on various sections of the site from time to time.
  • Polls on the site
  • User Journey Recordings
  • Heat maps
  • Isolating elements clicked on for faster/deeper analysis
  • Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
I would suggest, or have suggested, using Hotjar when someone wants to understand what users click on on a certain page, what their eye is drawn to, what their detailed journey is from that point forward, or when someone wants to gather basic (poll) data.
Thomas Pittman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for heat map tracking for both clicks and scrolling. This information is used in identifying user experience problems and improvements. We also use the recorded sessions to track and identify usability issues with the site and how to improve the website. We then feed all this information into design iterations.
  • Heat map tracking for website clicks.
  • Heat map tracking for scrolling.
  • Recorded life user sessions for UX improvements.
  • Visitor analytics and tracking segmentation.
  • Easier filtering on recorded sessions.
  • Reporting interface with custom reports.
Perfect for any company that constantly strives to improve the usability of their website and to run constant AB testing of new page designs.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are a tech company with a few products that we offer. Hence it becomes important for us to see how our users are interacting with our product. Hotjar is a great product that enables us to do that through their heatmaps and recordings and even NPS surveys (one of its newer features).
  • Heatmaps
  • Individual Recordings
  • NPS Surveys
  • Better Pricing Flexibility
  • Under the usual slabs, the recordings stop after say 500 recordings every day. Which isn't ideal
Most use cases are enabled through Hoatjar. We are able to easily see how overall people are interacting with the product. Also, recordings provide a great way to get a sense of what people are doing. And the filters are very helpful too.

But since we sometimes look at individual user responses, we can't do that properly because of the 500 recordings/day limit.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Both the marketing and web team within our organization use Hotjar to gain insights on how our customers are using our website and to find improvements that we can make to the customer experience. We use surveys, heatmaps, recordings, and funnels to gain actionable insights that we can use to improve.
  • Surveys - we like that we can put these on individual pages that need improvement to gain insights
  • Easy to use interface - all team members have easily been able to implement
  • We like the email notifications when surveys have been completed
  • They are switching from manual to automated heatmaps, and we don't always get as good of data
  • Would love more options in the free version
We especially love the surveys within Hotjar, and we have gotten lots of good actionable feedback that has either validated some assumptions we have or has provided us with new information that has helped us improve our website. We also really like having access to the recordings of users on our site so that we can see specific actions or paths that users are taking as they navigate through.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been using Hotjar for various pages where we see issues with the conversion. It is mainly used by the marketing and UX/tech team. Sometimes the designers also look at it to understand which images do the users find more attractive. It is an excellent tool to gather learnings where Google Analytics fails to give you results.
  • Heatmaps are great to understand which areas of the page are relevant for the user
  • Heatmaps also reveal how far the users scroll
  • Video recordings of user sessions can help in understanding the user thinking & issues they run into
  • Summary for video recordings are required. Too many videos to screen through
  • Come up with a solution for the app tracking
Hotjar is a cheap but very effective tool that I would recommend for every marketeer to use. It is great to understand what issues could your users be facing and helps the UX & design team to come up with a page that caters to users' needs. Great for testing new features on the website and see how users respond to it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We rely on Hotjar for running quick surveys, having unmoderated usability sessions and checking the heatmaps and recordings. We also use the widget to get direct feedback from the users. The primary user is the Product team and Product Marketing as well, while the results are usually shared with the wider organization on any significant area of reserarch or feedback.
  • Easy to read results and filter information as needed
  • Very reliable source for feedback, less signal to noise ratio
  • insifhtful for capturing user sessions and traffic coverage
  • Become more integlligent at categorizing the feedback received
  • Help create reports that can be shared across teams
  • Add functionality to group and keep track of similar feedback
Hotjar is well suited for Product teams looking to gather additional insights on the user behavior, or run quick surveys or usabulity sessions. The data capture is not as extensive as Heap or other software, so the strengths are actually different although at surface it might appear as similar functionalities.
Rajat Khatri | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar was used within the Product Department of our organization. The idea was to see how users are navigating across the website and if they are getting struck at some page/ link and are unable to proceed towards the Goals (conersions).

The problem we were facing was that through web metrics we were able to see the drop offs and CTR are various funnel points but were unable to find why the drop offs were there so this tool came in handy as this presented that story
  • It provides you the video of how users navigate across the website
  • It also tracks the events being passed on thus you can match between video and web metrics
  • You can apply filters to see a particular segment of users
  • It's easy to share the story of one of the users through links
  • It's not easy to apply all the filters therefore you still need to go through a bunch of users
  • There is no way to track if 2 videos belong to same session or different sessions
Hotjar is well suited if you want to identify why Users are dropping off from a particular funnel point, there fore you can check the video to find if users are clicking on some other CTA, or closing website or page not opening and take corrective measures accordingly

However, when you have millions of users and want to check a small subset, it's tough to add finters in form of only users who moved from Page 1 to Page 2 etc.
Lee Preston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar helps me to understand people's behaviour on websites. I implement it for all my clients for heatmapping, session recordings, and on-site polls. You can find out what the main interactions are on pages, how people browse through the page (whether they scan, read everything, or just scroll aimlessly), and then ask people pertinent questions in their journey to find out WHY they're behaving that way.
  • Polls - quick and simple ways of gathering qualitative user feedback
  • Recordings - excellent for observing behaviour and gathering some key behaviours
  • Heatmaps - either automatically collect heatmaps or do it manually, I like having both options (you can use regex on the manual mode)
  • If the heatmaps move to ONLY the automatic mode, it needs an option for regex, otherwise it works fantastically
  • I wish they had a partnership scheme, as we've used them for years & recommend to all our clients
It's really well priced (clients never have an issue with their pricing), easy to set up, easy to get started, and delivers great insights consistently. I think they maybe need more explainers (for my clients) around how to get the most of it
Duane Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar is the all-in-one tool that we have connected to our website to acquire customer feedback and analyze their behavior through surveys, heatmaps and session recordings. A/B testing has been very helpful in identifying pages that are underperforming, identifying key user segments to develop optimized marketing strategies. We get to see what visitors are doing instead of guessing.
  • Recording visitor sessions and seeing where they are clicking
  • Identifying areas/steps where customers are dropping off
  • Collection of feedback from specific site visitors to hear out their thoughts
  • If there is a way we can download session recordings, that can be really helpful
Hotjar has robust features that are useful in collecting customer feedback and way to hear the customer thoughts directly and instantly. Using Hotjar uncovers vital information that is used to improve user experience by examining what users are interested about and seeing what actually they are seeing on our site.