Reviews (1-25 of 53)
- The heat mapping tools in Hotjar are outstanding. By knowing how far our website visitors explore the pages, we have been able to quantify how successful a page copy rewrite has been by merely proving many more people now engaged with the rest of the page!
- The ability to record videos of how our website users interact with key pages has helped us reduce friction and, ultimately, increase our conversion rates.
- Feedback polls have been useful for our product/development team when releasing new features and collecting feedback about their experiences.
- The funnels feature could be improved. I've found this to be largely inconsistent when comparing to data we get from the funnels we build in Google Analytics.
- The feedback polls and incoming feedback surveys could look a little nicer. I'd then be more inclined to use them on our website to see if our visitors, as well as leads, are enjoying their experience.
- It would be great if the heatmaps on blog home pages could tell me more about which new articles are more popular (every time we add a new blog, the order changes, so new articles replace old ones).
- Set up heatmaps on crucial conversion pages on your website (if you're in SaaS, that's your /pricing or /features page).
- Create a space where you can record your findings (we use a project management tool to do this, but you can create a Google Doc if you wish).
- With the heat maps, track the data about the fold, how far people scroll, # of clicks, and others.
- Come up with tests/experiments to run on a bi-weekly basis, and record them in the same space.
- Then, compare your data from two weeks before with the current averages, make observations.
- Rinse and repeat until you've exhausted test ideas! :)
P.S. I'd also recommend setting up the recordings on key pages - this feature is most useful for product teams, BUT, by seeing where people click (when there's no link) and how they move through the page, you can make quick adjustments to help your website visitors discover more useful content.
- Scroll maps: Illustrates how far down the page visitors are willing to go to view content. It helps us to determine if crucial content is being viewed and by what percentage of visitors.
- Click maps: Shows us what elements visitors try to interact with the most and helps us identify items that maybe should be clickable if they're not already.
- Recordings: Helps us see what pace people are reading the site's content and which elements often trigger their response to click further into the site. A majority of visitors scanning quickly over a section indicates a lack of interest that needs to be rethought. I can't always get that from standard analytics.
- Clicks in regions on a page sometimes don't add up. There are individual or "section" clicks tabulated within a region and an overall count.
- The "Move" option on heatmaps isn't that useful to us.
- Records traffic
- Generates heatmaps from traffic
- Allows forms to be implemented into the website for marketing research
- I use the paid plus plan as we don't have enough traffic for the bigger upgrade just yet. I had some confusion as to how many videos would be recorded and HotJar was quick to provide details that were still a little vague. They could come up with some better terminology to prevent this type of confusion and with a better description of the plans offered and what they really provide.
- I used the Basic Plan which was free until it maxed out. I was under the impression I would have to pay for the business plan which is $99 per month. The Plus Plan is almost hidden which is $49 and the perfect fit for my needs currently. Make this easier to find.
- Auto playback on recordings should stop after 5 or 10 recordings just to make sure someone is still watching. Distractions happen so it would be nice to have a better way of watching 5 or 10 recordings in an auto-mode.
- Heatmap Tracking - Seeing where users click is very important.
- Click Tracking - Watching videos of user actions shows us where they're getting hung up.
- Interface - Once logged into HotJar, it takes a few clicks to get to where I want to go. Shortcuts on the landing page would be helpful. But this is a minor complaint.
- Removing clicks that take place on a drop-down menu, or showing the menu separately would help.
- Hotjar is a great analytics tool to collect and analyze qualitative survey data. Because it does online surveys without impacting the web-user experience negatively.
- Hotjar is a valuable analytics tool to collect and analyze quantitative clickstream data such as banner ad clicks by location, because it does heat maps accurately without showing errors.
- Hotjar sometimes doesn't show full heat map of a page when it has content below the fold. Example: We recently observed our website homepage heat map is only showing the top of the page and we were unable to scroll or see the rest of the heat map below the fold. So, this issue needs to be fixed.
- Hotjar has limit on number of website pages where its heat map tracking can be implemented. Once that limit is crossed, it takes more time to activate heat maps across all pages. So, the time it takes to activate heat mapping of a page needs fixing.
We use it to collect feedback and integrate with our Zendesk help desk.
Not great for in app walk-throughs.
- Provide client feedback about specific page.
- Recording client interaction with specific pages.
- Polls on the site
- User Journey Recordings
- Heat maps
- Isolating elements clicked on for faster/deeper analysis
- Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
- User interaction with the website, specially those with multi-step forms.
- Collecting realtime feedback while a user is using your website.
- Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
- Form Tracking: still needs improvement to support angular forms.
- Funnel support on single page application.
- 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
- Division into mobile, desktop and tablet versions
- Click, move and scroll maps
- Screen recordings
- There is a pretty functional free version
- Polls and surveys
- Make an organization dashboard. Not a separate site dashboard.
- Add some user stories and best practices into the website interface.
- Add some expert recommendations on using Hotjar collected data.
- find out users' behavior
- find out what is more important on a webpage for a user
- ask a question
- find out if a user was satisfied
- analyze website traffic - it is not a Google Analytics replacement
- conduct A/B testing, split testing
- make decisions on how to rebuild a website's content if you have no experience in product and/or marketing
- Recording user sessions
- Feedback loop
- Polls for users
- HotJar could install a version of "live-chat" so we could communicate directly to our users from the recordings. This would enable us to fix issues in a quicker format than what we currently have.
- The pricing could be improved to make it more affordable for SMEs
- Some of the descriptions when using the software are a bit confusing to understand. It takes a lot of time to analyze and figure things out!
- Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
- Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
- Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
- Hotjar has a poll function, so you can have polls on your website.
- Hotjar doesn't always render correctly. For instance, on heatmaps, not all elements will show, as it takes a snapshot of the first user's screen, and if elements haven't loaded, it does not show for any of your heatmap data.
- There is no way to exclude URLs when watching session recordings; for instance, if you specifically don't want to see users who are looking at careers, you have to skip through the videos manually.
- Hotjar has the ability to track forms; what fields users are completing, how long it takes, where do users abandon the form etc. Although this is highly dependant on how the form is built on the site, so it doesn't work for all forms.
Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.
- Provides in-depth information on what the website user is actually doing.
- Provides context to data like Google Analytics. Ex. The home page has 100 clicks but low time on the page. Hotjar can show exactly what the users are doing on the homepage.
- Price. It's extremely affordable for the power it has.
- Navigating complex functionality on websites. Often, it doesn't know how to read certain elements that appear on the page.
- Recovering deleted heat maps or recordings.
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
- There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
- It is an easy product to be able to use in terms of navigation/UI.
- The support team always seems to be on hand to provide any assistance and support.
- There should be capabilities to do numerous session recordings on different areas of the site at once.
- Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
- Recordings are easy to watch and gather insights.
- Heatmaps are easy to set up and have a very simple interface to browse through.
- Setting up surveys is very intuitive.
- The free plan is very generous if you just want to try it out.
- Results can be a bit cumbersome to parse through, especially if you have a lot of survey feedback. It'd be nice to have additional ways to sort and filter feedback.
- It's somewhat annoying to have to preemptively set up heat maps. It takes active participation while other tools allow you to autorun your allowance across the site to be able to bring up the data on demand. This is preferable.
- The visual feedback tool doesn't seem like it'd get the right type of feedback. Maybe for a team without designers, it might, but having people give design feedback on your site doesn't usually have the best results.
- Session recordings.
- On-site polls.
- More control in URLs heatmaps/session recordings/polls and more advanced URL options.
- Certain content doesn't load in Hotjar, eg iframes, reviews widgets, maps.
- Sometimes heatmaps don't seem to load properly so that less than 50% of users appear to make it to the average fold marker (normally most would make it to the average fold marker).
Hotjar is less suited to very specific targeting of polls/heatmaps, as URL targeting is quite limited. It's also unsuitable for in-depth user research via the polls, as many users find the pop-ups annoying and don't answer properly. Focus groups/moderated user research would be better for gaining deeper insight into what users think about your website.
- Split heatmaps by device.
- Session recordings.
- Filters within session recordings.
- Allowing us to see elements/JS/CSS within the heatmaps so you can be more specific where users have clicked.
- Date ranges.
- User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
- Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
- Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
- Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
- Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
- Tracks number of clicks on the website
- Shows you how the users are moving on the page. It records their mouse movement.
- It shows you the scrolling data so you know if your content is being seen at all.
- It would be great to have it set so you can pick a specific time period to show the data for, ie last week, last month. Sometimes we run different campaigns that can cause different behavior on the page (ie, webinar promotion) and it'd be great to observe the specific period only.
- More how-tos and guides on how to read the numbers and what changes you should be making based on the numbers.
- Visual reports instead of csv ones. It's much easier to understand!
- Visitor recording is amazing. To be able to see how a user that starts on a landing page progresses through and interacts with your website is incredibly useful to iterate on high traffic pages and to find impactful places to A/B test
- Heatmaps are also impressive. To see where people drop off of your page or where they click and hover their mouse is incredibly valuable information to have. It shows where your visitors' attention is drawn and can point to places where you could add a CTA.
- Hotjar could use more algorithms and advanced analytics to make suggestions for you. As valuable as all of the information available to you can be, sometimes it is an overwhelming amount of data and if they had a way to help guide you towards data driven decisions (lots of people leave your page by this point, maybe you should reorganize the page, etc.), that would be nice.
- It would be nice to be able to see why people leave the page on the heatmaps. For example, on a page with a full nav menu, a lot of users will leave the page at the top since they find the page they find the page they're looking for.
Hotjar Scorecard Summary
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers.
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
|Basic||$0||2k pageviews per day|
|Pro||$29||per month; 10k pageviews per day|
|Business||$89||per month; 20k pageviews per day|
Hotjar Technical Details