- Video recording works very well. You choose which pages to record (based on many factors) and records appear very quick. This is the most useful feature for us. Of course you can't understand intent completely, but certainly there are usability things that will popup quickly.
- Polls work well too. We have an eCommerce site so we ask different questions in many places, and it has proven to be helpful. You need a certain volume and also beware that it's annoying or confusing for some users. But considering that cost, it might be worthwhile when it's about an important page.
- Heatmaps works well but they aren't that useful. Yes, the scroll % of people is nice but not as actionable as the other features.
- The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
- Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
- Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
This can get you to understand the easy first 70% of the problem (which is a lot.) The other 30% requires the same effort but more specific tools and more qualitative research.
- User recordings are the most useful feature of Hotjar - they separate the tool from competitors by allowing an anecdotal, real-life view of users working their way through your website funnel.
- The ability to deploy polls and surveys is a great feature to level up information gathering. Simple questions around intent/goals, objections or demographics can add color to your understanding of visitors and flesh out personas.
- A core component of Hotjar is heatmaps. The fact that these heatmaps are segmented by device and offer click, mouse movement AND scroll tracking are crucial to understanding user interaction on web pages in aggregate. This is especially valuable on landing pages.
- The Hotjar user recording feature sometimes glitches up and doesn't render CSS properly, which can lead to a recording of low value when you can't understand what's stopping a user.
- User recordings have a lot of attached metadata such as country, device, operating system or day/time - however, not all of these pieces of metadata are usable in segmentation. Most notably, it would be useful to filter by recordings NOT from a certain set of countries, to eliminate or target internal users.
- Funnel tracking is a good idea in theory, but in practice, I've found it to be inaccurate and misleading, due to the way that HotJar processes the data it receives at each step.
- Heatmaps, unbelievable, let us look at the movement of our visitors. Where are they, what do they do, where are our CTAs?
- Visitor recordings. Also picking up OS and Device type on visitor recordings are absolutely amazing information.
- I have mentioned this before with a lot of software. Put an FAQ that is not just a quick reference to your sales pitch
- Hotjar is amazing. Settle down with the sales pitch. You are awesome. We will buy your product on our own
- User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
- Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
- Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
- Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
- Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
- Tracks number of clicks on the website
- Shows you how the users are moving on the page. It records their mouse movement.
- It shows you the scrolling data so you know if your content is being seen at all.
- It would be great to have it set so you can pick a specific time period to show the data for, ie last week, last month. Sometimes we run different campaigns that can cause different behavior on the page (ie, webinar promotion) and it'd be great to observe the specific period only.
- More how-tos and guides on how to read the numbers and what changes you should be making based on the numbers.
- Visual reports instead of csv ones. It's much easier to understand!
- Visitor recording is amazing. To be able to see how a user that starts on a landing page progresses through and interacts with your website is incredibly useful to iterate on high traffic pages and to find impactful places to A/B test
- Heatmaps are also impressive. To see where people drop off of your page or where they click and hover their mouse is incredibly valuable information to have. It shows where your visitors' attention is drawn and can point to places where you could add a CTA.
- Hotjar could use more algorithms and advanced analytics to make suggestions for you. As valuable as all of the information available to you can be, sometimes it is an overwhelming amount of data and if they had a way to help guide you towards data driven decisions (lots of people leave your page by this point, maybe you should reorganize the page, etc.), that would be nice.
- It would be nice to be able to see why people leave the page on the heatmaps. For example, on a page with a full nav menu, a lot of users will leave the page at the top since they find the page they find the page they're looking for.
- Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
- Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
- Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
- Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
- Hotjar does an amazing job of visually showing us how our users interact with our software. Their software creates videos showing how users navigate our app, complete forms, etc. The videos that they create are earmarked when key events happen (change pages, click back, etc.) so that we can hone in on key milestones in the user experience.
- It works seamlessly across PC web, mobile web, and mobile app.
- It tracks where the user's mouse is so that we can track how the user is processing each screen.
- They also provide heatmaps for key screens and highlight where the users are spending time on each page.
- For our needs, we really have no areas that could be improved. I imagine with very complex apps understanding the user flow and navigation could be tedious, but for most apps, it is a great solution.
- Powerful freemium model. A small business can use Hotjar for free while web traffic is low. Most features are included in the free version. Even a large business with a lot of traffic can experiment with it for free on a subset of pages.
- Simplicity. Installing takes just a few minutes and a simple copy and paste of a script. Viewing and understanding heatmaps and recordings is really straight-forward.
- I LOVE the ability to watch recordings at 2 to 4x speed and skip gaps of no movement or activity. It really helps me get more insight in less time.
- I wish there were an easier way to look at the charts and recordings by paid traffic source. There's some more manual ways to do the latter, but streamlining would be nice.
- The polls and surveys are interesting, but I don't love the design. More control would be great.
- Alerting me of significant changes in KPIs or behavior would be cool.
It's less well suited for those without the bandwidth to spend time analyzing the results. It's not a "set and forget" product. While it's efficient, it requires work.
- Surveys - you can create surveys and trigger them automatically within your app. Hotjar will collect and visualize the data for you.
- Session Recordings - you can record whole sessions or trigger them when a user visits a certain page to see how people really behave on your site.
- Polls - you can ask your users a question at any point in their journey. Particularly useful when combined with tag manager.
- Regex targeting - use regular expressions to target groups of pages.
- Forms could be easier to target.
- Incoming feature is slightly redundant with polls.
- Branching surveys would be nice.
- Hotjar is a very "visual" application. This made it easy to show our data to other colleagues in order to discuss the future of the website.
- The application makes you see the website through the eyes of an unknowing consumer. This souds a bit cheeky, but it's easy to make false assumptions about a project you have been working on for a long time.
- The 'heatmap' really shows what's important on your website and what needs improvement. For example we had a large front page but we noticed people stopped scrolling after a while. We decided to make the page smaller in order to make the page load faster.
- While the data is really interesting, the amount of data can get huge over time. If you don't prepare this you'll be stuck with a big load of heatmaps and videos that all look a little bit different.
- It's quite hard to organize the aquired data. There is no easy way to leave notes or integration with organisational applications.
- Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
- I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
- The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
- The Poll feature is great and people give us feedback on our site and we can gain valuable insights. The only drawback is that sometimes people ask a specific question and don't leave their contact (because it's just a poll) so we can never get back to them with the answer.
- The Funnel Feature is good but it could be improved. I find it a bit too simplistic and it should have more data.
- The “Recruiters” feature is very interesting in theory but I don’t think it really works in real life. It basically allows you to recruit some of your visitors and invite them to a live user test via screen sharing (Skype) to truly see what they are thinking. The problem if you have to find people that want to do it and I don't think people will do it unless you give them a gift back.
- The ease of use, heatmaps and recordings can be set up in seconds, and then shared with the team using a link
- The feedback and data gathered can provide great insights that help to optimize our website.
- When running experiments with any A/B testing tool you only get quantitive data and there is very limited insight into how or why users engage with one variation over another. Hotjar gives a fuller picture of our customers and their motivations for engaging with our site.
- Not all the website traffic is captured.
- The amount of data gets huge after a dozen or so heatmaps and hundreds of videos. There is no good way of categorizing those.
- The feedback tools are quite simple and not as customizable as I would like them to be.
- Hotjar does pretty good session recording which helps us understand how visitors browse our website
- Heat maps feature is also very useful
- Surveys are another feature that Hotjar has and we used to get some feedback from our users
- Would be great to have the ability to add filtering to the funnel analysis
- Support for native mobile apps would be a fantastic addition
- Extremely easy to set up. Easy to monitor, and share. The user interface is wonderful.
- The heatmaps are excellent and provide easy navigation and sharing capabilities to share with other users in the organization, even if they aren't active product users
- The recording filters are useful for filtering through large volumes of recordings based on time on site, locations, etc.
- We have had limited success with some hotjars add-on products such as popups
- Popup customizations and behaviors are not as good as some other products, but this is not the core reason to use Hotjar
- New licensing can be more expensive than in the past if you have multiple sites and apps
- Session recordings offered by Hotjar are very powerful. It allows us to see what the visitors do on the website and what issues they face on the website so we can make the necessary changes.
- Heatmaps by Hotjar is also very helpful, although when recording some of the heatmaps there was a small issue with the visualization, but then it was fixed with the next heatmap.
- Surveys is a nice way to ask questions to the visitors of your website. Helps a lot.
- As I said, there was a small issue with heatmaps visualization in the beginning, but it was solved when we recorded another heatmap.
- Would be great to see support for mobile apps, at least for iOS apps.
- easy to install / implement
- bug-free heatmaps (we struggled a lot with Google Analytics' built-in functionality that tried to do a similar function but would always be misaligned and crash)
- choice of different heatmaps - for clicks, hovers, and scrolls - adds a dimension of understanding that goes beyond simply knowing what's being clicked - we can also see and identify potential issues around misunderstood or confusing CTAs and content not being seen at all.
- I found the time taken to collect data before maps are available difficult - understand it gives more accurate results, but not sure if earlier data cannot be used even indicatively, or later data is not updated.
- Some kind of alerts would be useful - eg. if a single element is receiving a very high percentage of interactions, which could be an indicator of improper page design, or if the bottom section is getting less than 5% scrolldowns (page is too long)
- form abandonment is a major issue - can we track things like fields filled and deleted repeatedly or filled without clickthroughs?
- Determines user interaction across platforms
- Shows ease or difficulty users have navigating site and finding funnels
- Gives instant visual usage charts overlaid onto your site
- There should be a way to save filtered searches
- Great heat map: the best user interface and lot of data
- Customer recording: It is extremely practical to understand specific problems
- Easy setup: less than 5 minutes with GTM
- More options for the heat map: to have a list of all clicks, and the possibilities to track element not visible on the page
- Adding an A/B testing tool
- HotJar has a lot of statistics, and is something that you can definitely make use of when analysing your website. Just by seeing, for example, the number of visitors coming to a certain page, you can tell instantly if it's been a successful campaign or not.
- The ability to run reports so you can look at comparison over time, which can lead to better judgement of what's working.
- Video technology which is so in depth, it's quite scary. You can view a session your visitor has had and see where they've clicked on your website and what pages they've gone through to get to their destination page, all on your website. It's something we've never seen before!
- With HotJar, whilst a lot of information is on there, it doesn't come with a go-to guide of what to do first and helping with set-up. This would definitely come in handy.
- Having synchronisation with Google Analytics would be good - as in having a page that is just filled with GA stats. A lot of what both software do is similar so this would make sense.
- Getting hints about what the best practices are would greatly benefit HotJar users and is something we all look for when researching about a product.
- Real-time recordings of user interaction on a site
- Heatmaps and scroll levels
- Delivery of surveys / polls for gathering direct user feedback
- The 'Funnel' functionality doesn't seem to offer anything over and above what can be achieved using Google Analytics
- Records user behavior in quick video snippets
- Heat mapping and scrolling mapping
- Implementation is not difficult
- Further customization features on polling / surveying questions (no if/then logic branching)
- No cumulative data or insights for video recording of user behavior (no roll-up)
- Heat mapping and scrolling mapping is a bit too rudimentary but still insightful
- Not great for pure A/B testing on a website.
- Better for giving a basic/intermediate look into UX/UI and site user behavior.
- Heat maps: these are great for diagnosing issues with less popular CTA placements, and to optimize content above the fold.
- User session recordings: even the free version of Hotjar provides up to 100 user session recordings, before resetting. I recommend spending time on sessions that are clearly not bounces or "misfires".
- Feedback forms: These are like CTA dialog boxes, and can be a real boon to marketers concerned with website usability and design. I would caution that these should be used sparingly, and for targeted feedback - they can become overwhelming to the user if you add too many, and make sure they apply to initial sessions only.
- I am quite pleased with Hotjar. I can't really comment on an expanded feature set, or any improvements to the current feature set. For the money, it is a great investment.
- Recording data tracking thought the heat maps and movement maps allows us to better understand whether or not our hypothesis are proven true. The fact that they also allow you to break it down into individual devices helps in making the comparison across devices so much easier - a tool other software will lack.
- User sessions allow us to better understand on a individual level what visitors are doing on each page. Targeting specific events that occurred is also possible with the API so you can understand how many users are following these events and whether or not they are behaving as you want.
- Support is fantastic. Every time I've had any questions concerning customization of other events, their response has always been quick and filled with a robust answer. Never has someone responded back seeming to lack knowledge of the software (which will sometimes happen when contacting other software support).
- It would be really interesting to see Hotjar interact with other analytic software so they have the ability to gather further data the software currently lacks. For example, having Hotjar integrate with HubSpot so pages you're editing have the heat maps generated within the page performance.
- It would be nice if there was an easy way to see heat maps or mouse movement behaviors of popups. As the only real way you can view dynamic events like this is through the session feedback.
- Would really love to see Hotjar incorporate A/B testing and some analytics along with it, I think that would really help give people the ability to get a more robust understanding of what works best on their websites for users in combination with the tools Hotjar already has.
Hotjar Scorecard Summary
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers.
|Basic||$0||2k pageviews per day|
|Pro||$29||per month; 10k pageviews per day|
|Business||$89||per month; 20k pageviews per day|
Hotjar Technical Details