A tool that provides excellent insight into a user's journey on your site
January 26, 2022
A tool that provides excellent insight into a user's journey on your site
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Decibel Insight, from Medallia
We use different modules within Decibel to understand visitor behavior and actions on the website. We are able to hone certain aspects within the site to provide a better site experience and drive better conversion rates. It is especially useful in looking at form abandonment and understanding why visitors may leave the form incomplete (being able to look at dropout field, for example).
- Heat mapping provides a great understanding of UI pain points/bugs
- Integration with analytics tools (we use Adobe) brings in analytics analysis as well
- Helps to understand the user journey and where dropoff is occurring
- The interface itself is very slow, making it difficult to use at times
- Integrations use data that flows one way (ie. into Decibel). I know perhaps not under Decibel's control entirely, but it would be useful if it was possible to make changes in the platform that go the other way too
- At times, certain features in the platform just dont work and it throws seemingly random errors.
- The heat mapping helps determine UI pain points & bugs
- The user recordings help us to understand click paths and where we can make site structure improvements
- The funneling module helps use understand where dropout occurs during the user journey
- We have improved form fills, which has provided more sales leads
- We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
- We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users
All of these tools provide great insight in certain areas, but Decibel really brings in the full range of analyses to gather insights.
Do you think Medallia Digital Experience Analytics delivers good value for the price?
Yes
Are you happy with Medallia Digital Experience Analytics's feature set?
Yes
Did Medallia Digital Experience Analytics live up to sales and marketing promises?
Yes
Did implementation of Medallia Digital Experience Analytics go as expected?
Yes
Would you buy Medallia Digital Experience Analytics again?
Yes