| Listening/monitoring | Comparison of Listening/monitoring features of Product A and Product B| Broad channel coverage | 7.01 Ratings |
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| Publishing | Comparison of Publishing features of Product A and Product B| Content planning and scheduling | 10.03 Ratings |
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| Content optimization | 10.02 Ratings |
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| Workflow management | 10.02 Ratings |
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| Engagement | Comparison of Engagement features of Product A and Product B| Bulk actions | 10.01 Ratings |
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| Marketing | Comparison of Marketing features of Product A and Product B| Content marketing | 10.02 Ratings |
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| Campaigns and promotions | 10.01 Ratings |
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| Channel coverage/integration | Comparison of Channel coverage/integration features of Product A and Product B| Twitter | 10.02 Ratings |
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| Facebook | 10.03 Ratings |
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| LinkedIn | 10.03 Ratings |
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| Google+ | 10.01 Ratings |
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| Instagram | 10.01 Ratings |
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| Pinterest | 10.01 Ratings |
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| Reporting/analytics | Comparison of Reporting/analytics features of Product A and Product B| Campaign success analytics | 2.01 Ratings |
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| Real-time tracking | 10.02 Ratings |
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| Account management | Comparison of Account management features of Product A and Product B| Role-based user permissions & privileges | 10.02 Ratings |
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| Mobile access | 10.01 Ratings |
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