Overview
What is Hootsuite?
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
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Popular Features
View all 27 features- Content planning and scheduling (356)9.191%
- Twitter (325)9.090%
- Facebook (337)8.989%
- Workflow management (297)8.282%
Reviewer Pros & Cons
View all pros & consVideo Reviews
7 videos
Pricing
View all pricingProfessional
$99
Team
$249
Business
$739
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Features
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Blackberry |
Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
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Reviews and Ratings
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Reviews
(1-25 of 415)- Popular Filters
- Editing scheduled posts is very helpful
- Schedule view is great to see how posts are set
- The mentions in the streams make it easier to comment when you are tagged.
- The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
Hoot! Hoot! Hootsuite is amazing!
- User management
- Content posting
- Timed posting
- User groups can be confusing
- Onboarding training could be better
Hootsuite solves are your social problems.
- Easy
- Accurate
- Easy to size pictures
- Sometimes wouldn't post for no reason
- Disconnect from the platform
- Need more users
Hootsuite is Good but Overpriced. If they lowered their price they would have more clients
We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
- Accelerate sending social media posts
- Makes it easier to post
- Has some decent analytics
- Pricing needs to be lowered
- Adding accounts is sometimes complicated
- Analytics reporting could be made easier and provide more details on posts
Such a Hoot! The suite of services and capabilities are necessary for business objectives
- Certifications
- Metrics
- Integrations
- More capabilities in reporting
- Student pricing
- Client facing proposal template
Great entry level SMM tool
- Scheduling of posts
- Community management
- Reporting
- Social listening
Three sweet hoots for Hootsuite!
- Scheduling/calendaring posts (in bulk and individually)
- Analytics and analysis
- AI for copy and content library for images
JetPack Social Media Tool
- Social Media Analytics
- Scheduling posts on social media
- Social Media Planning
- Analytics Reporting
- LinkedIn Carousel: We cannot post LinkedIn Carousels using Hootsuite, would be awesome if they can implement this feature.
- Similar to my last point there should be an option for sharing converting the PDFs to the pictures when sharing on other platforms (in case of posting multiple series of pictures) i.e. If we provide multiple pictures, the algorithm has to smart enough to understand that we are trying to post a carousel, so it optimizes the images for the specific platforms and help us to schedule the posts.
Hootsuite - might be great for you.
This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
- Scheduling
- multichannel
- recommending hashtags
- AI
- Ability to schedule posts in advance of publishing (allows us to review/approve content)
- Tools to provide Competitive Analysis
- We can see all four of our social media accounts in one place for ease of responding and monitoring performance
- Other tools give us the ability to determine the best time of day to post and how posts perform overall.
- Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
Great tool for saving time!
- Interface- calendar
- Draft/ sign off options
- The ability to have everything in posting in one platform ( all paid)
- onboarding could be with a dedicated person/more detailed/personal
Hootsuite works for us
- Customer support
- Reporting
- Ease of use
- Adding functionality
- Communication
Saves you a lot of time spent on social media :)
- tag link with dynamic UTMs, this feature has become a deal maker for me!
- organize streams of posts by social network in a nice fashion
- calendar view of posts is great and very useful to balance the number of posts
- Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
- We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
- Social listening - This is an area where Hootsuite relay excels. Through Hootsuite's social listening toolset , we have been able to monitor key social media trends in real time and keep an eye on what people are saying about our product and services.
- Integration with key applications that we use at work is a strong point of Hootsuite. By integrating Hootsuite with important applications like Adobe Stock and Mailchimp, we are executing our marketing plans on social media much more effectively.
- Hootsuite recently introduced the content Bot - Owlywriter. We have been using this for a few months and we have found it very helpful for generating captions and attractive social media post ideas.
- Absence of an SEO scoring tool for our social media captions.
- Slight discrepancies between analytics provided about some of our activity on Facebook and Instagram , as against what Facebook shows us on our Facebook for business dashboard.
Great program for moderation!
- Pulling content
- Timely pulls
- Accurate pulls
- Offer a few more features for moderation
Best free social media management tool out there
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
Hootsuite is a great option for larger agencies.
- Schedules client social media across multiple platforms.
- Provides detailed analytics.
- It has a nice area for storing media.
- Allows client reviews before publishing.
- You have to use the ow.ly shortener for links.
- It disconnects your platforms sometimes, and you have to reconnect.
- Scheduling Posts across channels.
- Managing differences in design for different social channels.
- Easy to access a list of scheduled posts to edit before launch.
- A better calendar that was accessible to a broader audience would allow us to eliminate our own internal calendaring system. Our internal system needs to be available to marketing leads across all of our businesses to align content calendars.
Hootsuite review- an interesting viewpoint
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
- No Training
- Schedule & post content to multiple facebook pages
- Conduct training webinars
- Manage facebook page engagements for multiple pages
- Localization of posts for a franchise system
- Included review management for franchise locations
- Social listening
Happy with Hootsuite
- Pre-schedule social media posts
- See all feeds in one location
- Easily reply to comments across platforms
- When Hootsuite states that an image doesn't meet the size requirements for a platform, having something like a link to Canva or something similar that's internal to Hootsuite so we can change it right there would be great!
Hootsuite helped my performance
- Ease of use
- Ability to customize posts
- Integrations with other technologies
- Expensive Analytics Reports
- Owly Short Links
- Some image quality
User-friendly
- Reports
- Scheduling calendar
- I've experienced issues with Hootsuite posting on the incorrect page and having trouble connecting to certain pages.
- Mobile app works great
- Scheduling social media posts on key platforms
- Provides stock photos
- There is little social monitoring/listening offered.
Hootsuite is a great decision
- Schedule posts
- Interact with the target audience
- Pull monthly reports
- Post reels
- Post stories
- Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.