What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Categories & Use Cases
Media
1 / 5
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.6
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 8.8
Areas for Improvement
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.3
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.4
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 7.5
