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Top Rated
Score 8.1 out of 10
Top Rated


What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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Recent Reviews

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How Hootsuite Differs From Its Competitors

Customer Engagement

We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also …
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Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …
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Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.
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Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.
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Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.
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Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.
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Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …
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Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …
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Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
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Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …
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Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …
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Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …
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Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …
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Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …
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Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …
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Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …
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Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …
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Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …
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Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …
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Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …
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Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …
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Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …
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Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …
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Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …
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Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (356)
  • Twitter (325)
  • Facebook (337)
  • Workflow management (297)

Reviewer Pros & Cons

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Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
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View all pricing



per month



per month



per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo
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Using complex keyword searches to surface insights from social media conversations.

7.3Avg 7.8


Scheduling posts to various social media channels and profiles from one interface.

8.3Avg 7.9


Engaging with customers and responding to comments and inquiries via social media channels.

7.7Avg 8.2


Using the software to increase customer engagement and grow customer base via social media channels.

7.4Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5Avg 8.4


7.8Avg 8.0

Account management

Users can manage access to multiple social media accounts.

8.1Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Content planning and scheduling highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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(1-25 of 415)
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Score 1 out of 10
Vetted Review
Verified User
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type of social media account. As a small business owner I needed something that would reduce time needed for social media posting which is not something I enjoy.
  • Editing scheduled posts is very helpful
  • Schedule view is great to see how posts are set
  • The mentions in the streams make it easier to comment when you are tagged.
  • The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
The free version was worth trying for a new business starting with social media. Now that they are removing that options I do not remove. In my opinion, $99 a month is just too much. $10 a month sure! Definitely not $99/ month which is why I went to another platform (Later). Hootsuite did have a few features I liked better, but not $100 a month better, can live without them.
Score 10 out of 10
Vetted Review
Verified User
Hootsuite is an excellent social media manager. We use it to upload content across our various platforms, TikTok, Instagram, Facebook, Youtube, etc. We can schedule posting times, reposts, and strategic engagement. We can respond to replies, and delete content. Hootsuite has extensive analytics and engagement tracking. Customer service and training videos are excellent. Setting up multiple users with varying access is a breeze.
  • User management
  • Content posting
  • Timed posting
  • User groups can be confusing
  • Onboarding training could be better
We were able to post content across our platforms with strategic ease. We tried a few other programs and they were lacking in smoothness. Hootsuite uses a simple calendar interface. The new Hootsudite creation AI is a good start, it definitely needs some tweaking. Video content, TikTok, Reels, and YouTube is wonky sometimes.
Jeff Crockett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Hootsuite to publish all our social media throughout many different platforms. This is easy as we have multiple businesses and multiple platforms. When we tried to do it without Hootsuite it would take hours, but this program helped make it a far simpler process with all our different platforms.
  • Easy
  • Accurate
  • Easy to size pictures
  • Sometimes wouldn't post for no reason
  • Disconnect from the platform
  • Need more users
Like I said before. We use Hootsuite because of how easy it is to post for multi platforms for multiple businesses. The price is right and it's easy to use the platform. I like how it's web-based so I can be everywhere posting. I also like how easy it is to resize pictures.
Score 9 out of 10
Vetted Review
Verified User
We use Hootsuite almost daily to sent out promotions to 40+ social media channels for our chamber of commerce members. It helps us distribute our member's messages quickly and efficiently.

We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
  • Accelerate sending social media posts
  • Makes it easier to post
  • Has some decent analytics
  • Pricing needs to be lowered
  • Adding accounts is sometimes complicated
  • Analytics reporting could be made easier and provide more details on posts
There is no support! It's awful
Score 10 out of 10
Vetted Review
Verified User
Hootsuite is primarily used in my organization for its certification and learning programs. We can add these into our learning systems currently to advance student knowledge. In addition, understanding social metrics allows them to better prepare for jobs after college. From a colleague standpoint, we use it to monitor and advance our social goals.
  • Certifications
  • Metrics
  • Integrations
  • More capabilities in reporting
  • Student pricing
  • Client facing proposal template
Hootsuite is well suited for developing social campaigns and monitoring activity on digital platforms. It is not as appropriate if you would like to use it for off-digital metrics, such as point of sale transactions in stores (as far as I’m aware). In addition, it’s well suited for larger organizations but may be more difficult to sustain for a one-person business
Score 7 out of 10
Vetted Review
Verified User
As a full service agency with a focus on digital, I required a full stack all-in-one social media management tool for social media marketing for my team that encapsulated community management and other relevant engagement requirements, scheduling of posts daily and monthly across platforms as well as social media reporting to assist with streamlining daily tasks.
  • Scheduling of posts
  • Community management
  • Reporting
  • Social listening
Hootsuite has a an excellent free plan but the pricing becomes quite steep if you'd like to make use of the paid functionalities. In my opinion, the social listening element of the tool is quite weak compared to competitors however I find the scheduling functionality is generally better than what competitors provide so it is very much based on use case and what your requirements are.
Score 10 out of 10
Vetted Review
Verified User
Hootsuite is not only a sleek and fun platform to use, it is also easy and convenient to use, allowing for bulk composition of posts. Not only that, lately, it has begun to implement AI for copy and content creation, which is fun fun fun! :) I love the analytics as well as the numbers and percentages behind each post.
  • Scheduling/calendaring posts (in bulk and individually)
  • Analytics and analysis
  • AI for copy and content library for images
Best in class for all things related to Social!
Shouvik Chatterjee | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hootsuite, a multipurpose social media tool which helping us to manage all out social media activities, from scheduling to content planning using calendars to social media analytics it is our daily driver. The analytics part is really helped us to get the past insights and take better decisions for the future. Making social media reports are ez pz, just two click away, plus 3-4 types of views to choose from. Filtering posts is also a easy task, for understanding our social media performance which is a daunting task to be honest, we can filter the posts easily here, even for the all the sites. That's the best part.
  • Social Media Analytics
  • Scheduling posts on social media
  • Social Media Planning
  • Analytics Reporting
  • LinkedIn Carousel: We cannot post LinkedIn Carousels using Hootsuite, would be awesome if they can implement this feature.
  • Similar to my last point there should be an option for sharing converting the PDFs to the pictures when sharing on other platforms (in case of posting multiple series of pictures) i.e. If we provide multiple pictures, the algorithm has to smart enough to understand that we are trying to post a carousel, so it optimizes the images for the specific platforms and help us to schedule the posts.
Any organization having a busy social desk can consider Hootsuite. It can help scheduling the posts for the day, week, month. There are some bottlenecks present, as it cannot post all kinds of media, but it does the job for most areas. Even for the reporting it provides all kinds of reporting parameters to choose from, pick whatever you like and include in your social media report. Customize it in your way. And the analytics can help you to take better decision for the future.
Score 8 out of 10
Vetted Review
Verified User
We mainly used Hootsuite to post on multiple channels at once as well as schedule posts for the future. The other aspect of the posting that was very beneficial was the ability to customize posts for each channel in a simple way.

This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
  • Scheduling
  • multichannel
  • recommending hashtags
  • AI
I am not sure if it is true but it does seem to have less reach when I post through Hootsuite.
Score 9 out of 10
Vetted Review
Verified User
We use Hootsuite to schedule and publish in our four social media channels, as well as to monitor results and review analytics provided within the tool. It is especially helpful for scheduling content since we post every day; this ensures that we can continue engaging with followers even if the person with primary posting responsibilities is on vacation. We have been using it for several years and the platform continues to improve; most recently they introduced a cool AI tool to help generate posts and photo captions. We also like using the reporting tools that allow us to benchmark ourselves within our industry and to view how we perform against our competitors.
  • Ability to schedule posts in advance of publishing (allows us to review/approve content)
  • Tools to provide Competitive Analysis
  • We can see all four of our social media accounts in one place for ease of responding and monitoring performance
  • Other tools give us the ability to determine the best time of day to post and how posts perform overall.
  • Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
Hootsuite is great if you have multiple people involved in the approval process to see content before it is published. It can be scheduled, someone can review/approve. There is integration between posts and Canva, which we use to access images. We can see what our competitors are posting and what their engagement rates are. The best thing about Hootsuite is that all of your social channels can be monitored in one place. The analytics are very good.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I worked for an agency which wanted to manage lots of accounts in one place. It was a great interface, super easy to use. The calendar was really user friendly. Didn't really need to train people on it as there are lots of guides
  • Interface- calendar
  • Draft/ sign off options
  • The ability to have everything in posting in one platform ( all paid)
  • onboarding could be with a dedicated person/more detailed/personal
I worked at an agency so it was great to be able to have an interface that is easily switched. I think that it is better for in-house though in terms of the pricing plan. It is great for organic posting and being able to post across platforms and shortens time
Lois Whittaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
  • Customer support
  • Reporting
  • Ease of use
  • Adding functionality
  • Communication
Well suited for working in teams. It is not as good for individuals.
They respond very quickly and usually address all issues within 24 hrs.
Nicolas Rigaud | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We wanted to have a tool for our social media manager to administrate all social networks accounts from one place, allowing the person to save time on creating and publishing posts, but also on assets creation and management, and tagging of links in order to align with our global data strategy. We also needed a place to centralize data about our performance on social networks, allowing us to generate consistant reports.
  • tag link with dynamic UTMs, this feature has become a deal maker for me!
  • organize streams of posts by social network in a nice fashion
  • calendar view of posts is great and very useful to balance the number of posts
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
From my experience, I would say that the size of the company is a good indicator of how much resources can be dedicated to social media, and what outcomes you expect and thus want to track. SME have probably better options than Hootsuite, which might end up looking like over-engineered to just post on social networks. On the other hand, to manage different teams across different entities accros the world, with different level of access and rights, and use social media as a core part of the demand generation process, it is a great tool.
Score 9 out of 10
Vetted Review
Verified User
My company primarily uses Hootsuite to manage our social media presence. We rely on this platform to organize and schedule our social media activity, monitor relevant topics and conversations related to our products and services, promptly engage with potential customers, and track our performance across all our social media channels. By having a centralized platform for our team to collaboratively handle the high volume of mentions, messages, and other interactions across various social media channels, we can ensure quick and efficient responses to our social media audience.
  • Social listening - This is an area where Hootsuite relay excels. Through Hootsuite's social listening toolset , we have been able to monitor key social media trends in real time and keep an eye on what people are saying about our product and services.
  • Integration with key applications that we use at work is a strong point of Hootsuite. By integrating Hootsuite with important applications like Adobe Stock and Mailchimp, we are executing our marketing plans on social media much more effectively.
  • Hootsuite recently introduced the content Bot - Owlywriter. We have been using this for a few months and we have found it very helpful for generating captions and attractive social media post ideas.
  • Absence of an SEO scoring tool for our social media captions.
  • Slight discrepancies between analytics provided about some of our activity on Facebook and Instagram , as against what Facebook shows us on our Facebook for business dashboard.
Social Listening: Hootsuite's social listening toolset is being used within my department to monitor conversations and trends in real-time, therefore enabling my department to stay on top of what our target audience is saying about our products and services. This information has consistently been used to inform content creation and our adopted social media marketing strategy.

Owlywriter Content Bot: As earlier stated, this was only introduced a few months ago but we have made very good use of it, in my opinion. We have used Owlywriter to improve social media post ideas and captions, saving the marketing team, a bit of time and effort usually put into brainstorming content ideas.
Score 8 out of 10
Vetted Review
Verified User
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus checking them all one by one natively. We now only have to do that once per shift, vs every hour. It's very efficient for us to use Hootsuite for this reason.
  • Pulling content
  • Timely pulls
  • Accurate pulls
  • Offer a few more features for moderation
I haven't encountered any scenarios where it would be less appropriate. In the field I work in, it helps so much with pulling in 1000s of comments a day for our team to handle and engage with, or escalate. So far its worked for all of our clients needs. Very happy with it overall.
Jacquelyn Anne Dolly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
  • Social media scheduling
  • Social media platform connections
  • Social media organization
  • Photo crop tool doesn’t always work correctly
  • More folder organization would be nice
  • Hashtag recommendations would be nice
It is well suited for a small business or marketing team that is in need of a social media management tool to keep them organized and streamline their workflow. Social media content organization and scheduling on a smaller scale is where Hootsuite really seems to thrive. It is well suited for businesses using only a few platforms primarily.
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Hootsuite to schedule our client's social media posts across several different platforms. It saves us a ton of time having all of the client accounts already signed in so we aren't logging in and out of different platforms all the time. It also allows me to easily handle reporting for my clients.
  • Schedules client social media across multiple platforms.
  • Provides detailed analytics.
  • It has a nice area for storing media.
  • Allows client reviews before publishing.
  • You have to use the ow.ly shortener for links.
  • It disconnects your platforms sometimes, and you have to reconnect.
It is really helpful for a digital agency that has multiple clients that must manage multiple platforms. It makes it easy to store images in one spot and share them across all. However, it has gotten very expensive to use, and things like analytics reports are often add-ons as well. There are other platforms that would be better for someone that just manages their own accounts, or just has a couple to manage.
Score 8 out of 10
Vetted Review
Verified User
Hootsuite is used to manage our social media posts across many channels and brands. We use internal calendaring software that feeds into Hootsuite to schedule posts far ahead to align with our content calendar. Hootsuite allows us to schedule content in batches, taking care of designated time periods without having to generate multiple posts across multiple channels and launch manually. This allows one Social Media manager to manage organic content at a brand level instead of a channel level.
  • Scheduling Posts across channels.
  • Managing differences in design for different social channels.
  • Easy to access a list of scheduled posts to edit before launch.
  • A better calendar that was accessible to a broader audience would allow us to eliminate our own internal calendaring system. Our internal system needs to be available to marketing leads across all of our businesses to align content calendars.
Hootsuite is well suited for taking a piece of organic content and customizing it to be well leveraged across multiple social channels all in one environment. It is not well suited for broad-based reader access, so the whole marketing org does not have a line of sight as to what social posts are going out, when, and where.
Score 9 out of 10
Vetted Review
Verified User
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
  • In-depth social media analytics across all platforms to give complete perspective
  • Competitive intel and market updates through social listening
  • Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
  • Set up process can be seamless, it is difficult to configure in self serve mode
  • Pricing is very high and can be made more affordable for smaller companies
  • Unable to tag people on images on social media and has to be done manually
Hootsuite is extreme delight in situations where there are too many social media platforms to manage and rapid and tailored content deployment across social media channels according to platform needs. It is particularly very useful for big brands and consumer brands with a large target audience. It is cumbersome to use for tagging oriented posts as this has to be done manually.
  • No Training
Hootsuite team helped us in implementing the Enterprise version and also helped us in seamless onboarding. They also shared useful best practices and set up useful dashboards for our particular use cases. Overall, they have been very collaborative and approachable, however, at times the team is not prompt in responding to queries.
Holly Laramie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Manage multiple social networks: schedule and post to many Facebook pages, manage engagements
  • Schedule & post content to multiple facebook pages
  • Conduct training webinars
  • Manage facebook page engagements for multiple pages
  • Localization of posts for a franchise system
  • Included review management for franchise locations
  • Social listening
I loved using Hootsuite and participating in their webinars. It just isn't necessarily designed for franchise systems.
Support is okay, eventually, you will get an answer.
March 07, 2023

Happy with Hootsuite

David Miles, Ph.D. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Hootsuite to pre-schedule most all of our social media posts. It is the only thing that allows us to post across multiple platforms consistently and regularly as we would like. The additions to the software, such as new social media platforms to post to and additional scheduling options, are very helpful and greatly appreciated when they are rolled out.
  • Pre-schedule social media posts
  • See all feeds in one location
  • Easily reply to comments across platforms
  • When Hootsuite states that an image doesn't meet the size requirements for a platform, having something like a link to Canva or something similar that's internal to Hootsuite so we can change it right there would be great!
It's well suited for pre-scheduling social media posts from one place.
Score 8 out of 10
Vetted Review
Verified User
Plan, schedule, and create social media postings for my projects & clients.
  • Ease of use
  • Ability to customize posts
  • Integrations with other technologies
  • Expensive Analytics Reports
  • Owly Short Links
  • Some image quality
Perfect for someone managing a couple of social media accounts. It might get to be too much if someone is managing 5+ accounts because of the layout. Better for smaller workloads. Also great for certifications.
I never had any issues with Hootsuite support.
March 07, 2023


Score 5 out of 10
Vetted Review
Verified User
I create and schedule social media schedules for six different clients. I also use Hootsuite for reporting and analytics.
  • Reports
  • Scheduling calendar
  • I've experienced issues with Hootsuite posting on the incorrect page and having trouble connecting to certain pages.
It's great for scheduling posts on Facebook and Instagram. Hootsuite is also very useful with reporting.
I have not reached out to user support, yet. I did have an issue today and will be reaching out for help.
Score 10 out of 10
Vetted Review
Verified User
We are able to manage our social media platforms and communicate with key stakeholders by meeting them where they are. This eliminates duplication and makes our process efficient.
  • Mobile app works great
  • Scheduling social media posts on key platforms
  • Provides stock photos
  • There is little social monitoring/listening offered.
The tool simply works. It is designed well, user-friendly, and looks nice.
Seems to be too much AI used in support.
Score 10 out of 10
Vetted Review
Verified User
I use Hootsuite to schedule posts, manage responses, and pull reports. The problem that we address is managing several accounts at once. Hootsuite also allows us to see all of the accounts at once. I can see interactions all at once. We are able to have a calendar view of schedule posts, drafts and notes.
  • Schedule posts
  • Interact with the target audience
  • Pull monthly reports
  • Post reels
  • Post stories
  • Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.
It is less appropriate to use to schedule stories and reels. Too often reels fail more than they actually work.

Hootsuite is appropriate to use for proposal submissions. It is also appropriate to use to schedule posts or draft posts. My client's like to see posts scheduled ahead of time. It's easy to plan ahead and focus on the day to day tasks.
We have never had an issue with support. As a matter of fact, Hootsuite has a standing monthly meeting with us. If we ever have an issue it is resolved quickly or resources are provided. Someone is always available to speak to us either via phone, chat, or email. We can not say the same for other software programs.
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