Hootsuite

Hootsuite

Customer Verified
Top Rated
Score 8.1 out of 10
Top Rated
Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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Recent Reviews

Great tool overall

10 out of 10
January 05, 2023
Hootsuite helps us manage multiple accounts at the same time, making posting and scheduling easier than ever. It also has great features …
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How Hootsuite Differs From Its Competitors

Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …
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Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.
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Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.
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Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.
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Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.
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Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …
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Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …
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Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
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Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …
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Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …
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Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …
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Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …
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Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …
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Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …
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Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …
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Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …
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Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …
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Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …
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Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …
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Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …
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Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …
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Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …
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Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …
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Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (305)
    9.0
    90%
  • Content planning and scheduling (334)
    9.0
    90%
  • Facebook (315)
    9.0
    90%
  • Instagram (277)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
03:43
How to Use Hootsuite’s Advanced Features in 13 Minutes
13:15
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.2Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8Avg 8.4

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.5Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5Avg 8.4

Reporting/analytics

7.7Avg 8.0

Account management

Users can manage access to multiple social media accounts.

8.2Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitor social media profiles in one place and track the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: Respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Plan social content as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measure the effectiveness of a social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to unique business goals and objectives.Screenshot of Best Time to Publish: Find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Meltwater Social, Salesforce Marketing Cloud Social Studio, and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Content planning and scheduling and Twitter and Facebook highest, with a score of 9.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 393)
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Score 10 out of 10
Vetted Review
Verified User
I use Hootsuite to schedule posts, manage responses, and pull reports. The problem that we address is managing several accounts at once. Hootsuite also allows us to see all of the accounts at once. I can see interactions all at once. We are able to have a calendar view of schedule posts, drafts and notes.
  • Schedule posts
  • Interact with the target audience
  • Pull monthly reports
  • Post reels
  • Post stories
  • Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.
It is less appropriate to use to schedule stories and reels. Too often reels fail more than they actually work.

Hootsuite is appropriate to use for proposal submissions. It is also appropriate to use to schedule posts or draft posts. My client's like to see posts scheduled ahead of time. It's easy to plan ahead and focus on the day to day tasks.
We have never had an issue with support. As a matter of fact, Hootsuite has a standing monthly meeting with us. If we ever have an issue it is resolved quickly or resources are provided. Someone is always available to speak to us either via phone, chat, or email. We can not say the same for other software programs.
Score 10 out of 10
Vetted Review
Verified User
We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we spent on social media clients
  • Efficient scheduling software
  • Easy navigation
  • Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member
It is well suited if you are primarily scheduling images or videos to Facebook and instagram, though not a great tool if reels are used for your primary content
Never contacted support
January 05, 2023

Great tool overall

Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps us manage multiple accounts at the same time, making posting and scheduling easier than ever. It also has great features for analytics and reporting.
  • Analytics
  • Scheduling posts
  • Monitoring social activity
  • Integration with Twitter for in depth numbers
  • Improve features on Inbox for community management
  • Responding Youtube comments within the Stream
Hootsuite is great for teams that manage multiple accounts and have multiple people working on them. The capabilities for community management could be improved as of right now, it's a little limited.
Hootsuite team was always able to help me while being kind and attentive to the issue.
Score 9 out of 10
Vetted Review
Verified User
My organization is active on 4 social media platforms, however there wasn't a strong tool in place to schedule and map out our social media content. Also, pulling analytics was difficult because I had to go into each platform for all metrics. Hootsuite helped solve all of those issues by allowing post scheduling and providing performance metrics.
  • Planner is very reliable... all posts have deployed correctly and timely.
  • Metrics are accurate - I've cross-checked vs. native platform and the variance is within an acceptable range.
  • The ability to set up posts across multiple platforms has saved me hours of work!
  • The analytics view is limited... I would prefer to have the ability to order the columns.
  • Even though I pay for Pro I need to bump up my plan to output to Excel. You know this data is making it's way to Excel one way or the other, right?
  • Instagram metrics are limited. You get better insights from Instagram itself, although you need extended time in order to analyze on a daily basis.
If you need a basic tool that will allow you to schedule posts and measure performance, then Hootsuite is a great economical option. I'm in a very small organization, so a tool like Sprout is out of the question due to expense. I also have my time divided among several channels, social being only one of them, and the ability to mass upload/schedule saves me a lot of time vs. scheduling in platform (which you still cannot do in LinkedIn).
Score 10 out of 10
Vetted Review
Verified User
I used Hootsuite to schedule all of our social media posts across various accounts. It is a great tool for scheduling posts and tracking analytics from one main hub. It is easy to use and efficient. I highly recommend it!
  • ease of scheduling
  • can hit multiple accounts at once
  • analytics from one mail dashboard
  • mobile app could be a little better with tagging
Hootsuite makes scheduling a large volume of posts across multiple accounts very simple. The having to log into Instagram to publish multiple photos is a hassle.
Haven't really used support.
Score 9 out of 10
Vetted Review
Verified User
Hootsuite was a no-brainer once I started at a company that at the time had 20+ social accounts running. I was able to whittle that down, but still used Hootsuite to manage 15+ accounts over 4 platforms. Being able to both schedule posts and move things around last minute was indispensable.
  • Scheduling
  • Editing
  • Previewing
  • Physically moving posts around the calendar was a bit janky
Anytime you are managing more than one social media account across multiple platforms, it is necessary! If you were just managing one Facebook account, it wouldn't be necessary, but even just one account each on Facebook, Twitter, LinkedIn and Instagram, it is so helpful.
Easily accessible and helpful.
Vanessa Marquez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We used Hootsuite mostly for their scheduling and reporting tools for an internal department at New York University. The department mostly published on Instagram and Facebook, with an occasional Twitter update. As most people collaborating to create social media content have dual roles at the organization. Hootsuite allowed us to bulk upload content and evaluate performance on a month-over-month and year-over-year basis.
  • Scheduling for multiple platforms
  • "Stop all posts" crisis management button
  • Ease of linking accounts
  • Bulk upload is slow and glitchy
  • Integrations with Canva leaves much to be desired
Hootsuite is well suited for companies that need to automate their scheduling and reporting on social media and are getting started in streamlining their operations. It is simple enough to get people used to social media reporting and scheduling, and intuitive enough to help streamline processes. They have a good knowledge base where users can get better get acquainted with the tool's features.
The support team seems to be slow and mostly trying to redirect to the knowledge base/blog posts even after being told we have already searched there for the inquiry submitted.
January 03, 2023

Simple & easy to use

Jessica Terrones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hootsuite helps us schedule social media content, monitor engagement and track performance for our clients seamlessly and efficiently.
  • Easy to use platform
  • Clean interface
  • Social post scheduling
  • Social media engagement
  • Social media analytics
  • I'm not sure if this would change with upgrading, but the free version doesn't allow for a 24/7 rep or live chat. Typically I have to wait a day or two for support.
Hootsuite is well-suited for clients who want to give you the reigns to manage social media without their input. It's easy to use, there are several resources and courses to use it better, and they're constantly making upgrades to help you along the way.
A live chat feature on the free plan would be nice.
Haresh Kodnani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it for social media management.

1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with
2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)


  • productive, centralized social media management
  • Centralized social media campaign planning
  • Centralized and productive social media performance tracking
  • Efficient compliance to individual social media platform policies
  • Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
The free version is a must for any business with internet and thus social media presence. The paid version is more crucial for businesses where social media is a key link in the sales process
We haven't used support as yet (A) our social media campaigns are yet in an early stage and (B) since we use the free version of Hootsuite. The free version does not have very evident, manned support features such as chat and the like. Users can "tweet for support" if its urgent. If not so, they are directed to help center and resources for self-help to a major extent
Score 8 out of 10
Vetted Review
Verified User
Hootsuite is a great cost effective tool for small businesses to get started and scale up from there. The free version includes plenty of great tools to get you started as you build your business. You can start out with big business tolls at small business prices. I use it to manage my social media accounts to save time and plan ahead so I can focus on the things I need to and not worry about marketing.
  • Tools to help you get started
  • Easy to navigate Admin Panel
  • Robust free version
  • Comprehensive help center
  • They could have a version in between the free and professional in the $29 range
  • Contend Library not available until the Business Plan which is a substantial cost.
  • Message Approvals not included until upgrade to the Business Plan as well.
The free version is best suited to small businesses starting on a small budget and has enough to start, but the price jump to Professional is reasonably priced, however, it does not include some features of other platforms in this category and price range. So depending on your budget Hootsuite might not be for you unless you have a decent size marketing budget. I would recommend for any small business starting out to try the Trial and see if it is for you, for a small business the Professional version should be all you need.
They respond relatively quickly and answer technical questions in language I can understand.
Score 10 out of 10
Vetted Review
Verified User
I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to numerous accounts, and get more in-depth reporting than what is natively available. We currently have 5 dealerships, each with their own set of social media profiles. Hootsuite makes managing multiple profiles much easier.
  • Schedule posts
  • in-depth reporting
  • post a single post to multiple profiles
  • monitor reviews and comments
  • Google post integration
Hootsuite is a great solution for managing social media profiles. It's more cost effective than many of the competitors.
Support is responsive and helpful.
Score 9 out of 10
Vetted Review
Verified User
I appreciate the convenience of being able to schedule posts for multiple platforms at once with the option to customize each post individually. In contrast, other tools require scheduling each platform separately. Additionally, I find it useful that the calendar displays the post image. The ability to schedule posts in advance, view upcoming posts on a calendar, optimize posts for each platform, schedule posts at optimal times, and access basic analytics allows me to better plan and strategize my social media decisions, saving me time and helping me stay organized.
  • Schedule your social media posts
  • plan your content calendar
  • analytics in one-stop
  • helps to create strategy and plan your posts accordingly.
  • Sometimes it can be difficult to find draft posts after saving them.
  • pricing factor for small business
  • can improve a space for better analytics
Hootsuite allows me to not only schedule posts for the future, but also edit the content. This is particularly helpful when I am working on social media content for the week, as I can do it all in one go. Hootsuite makes it easy to either create unique posts for multiple platforms or duplicate content that has already been posted.
good customer support
Score 8 out of 10
Vetted Review
Verified User
Assigning social media posts to various team members and approving workflows has been made easier and hassle free with hootsuite.
  • Scheduling social media posts across multiple social media platforms at one go.
  • Track real time actionable insights from social media to make critical business decisions
  • Manage paid and organic social media at one place
  • Providing complete free plan
  • Offering trial period of paid features in a free plan
  • Easy transfer of content from other apps in to hootsuite like canva for hassle free post scheduling
It helps in reducing the back and forth work that takes place as one can review the work flow in real time and get changes done instantly.
Based on user experience, features offered and pricing
Score 2 out of 10
Vetted Review
Verified User
I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts long-term, and auto-posting from various sources (blogs, podcasts, etc).
  • Scheduling
  • Auto-posting
  • Auto-scheduling
  • Bloated toolset
  • Expensive
  • Too focused on large-scale marketing use-cases
  • Outperformed by smaller competitors with lower prices
It's honestly a solid tool if you're working with a big company and have a huge marketing budget and portfolio of efforts to manage, but for individual and small makers and businesses, I feel it's both too expensive and overkill.
In my opinion, they did decently well until they completely changed their pricing tiers essentially overnight, dramatically raising prices and pushing out smaller businesses. After that, couldn't get in touch with customer service.
Score 9 out of 10
Vetted Review
Verified User
Hootsuite is able to cope with the demands of a multi-platform environment, with absolute ease!
  • Collates all platform streams and feeds into one place
  • Syncs very quickly
  • Allows me to publish one post across multiple platforms
  • Hootsuite is constantly evaluating its user-interface to ensure usability
When you manage a busy suite of platforms and need to keep on top of your incoming comms, Hootsuite is perfect!
Hootsuite is very well supported.
December 14, 2022

Hootsuite Review

Nicole Vuong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have used hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly!
  • User-Friendly
  • Organized
  • Social Media Ready
  • Customization options for the customer
I think for any company that manages more than 1 social media platform having a tool like Hootsuite at your disposal is a game-changer. It consolidates your work and gives you some great tools for future planning. We love having out team plan out a month's worth of content for each channel, and you can just see it all there in one organized platform. A very very handy tool.
Any issue we have had the hootsuite was quick to respond. We really have no complaints what-so-ever.
Score 8 out of 10
Vetted Review
Verified User
I use Hootsuite to schedule regular posts across four social media channels for a major manufacturing client.
  • Creating posts and uploading images is very straightforward
  • The scheduling tool is handy, with a useful drag & drop feature
  • The ability to duplicate old posts and make edits whilst doing so is useful
  • The image editor is intuitive and handy
  • The text editor for the post creator isn't great, in particular the emoji dropdown, which jumps around a lot and is very frustrating to use
  • Setting times for posts is a frustrating process - having to scroll through a dropdown menu to select an hour or minute (every 5 minute options) seems overly complicated and is not easy to use
  • Not being able to edit a scheduled post within 5 minutes of the scheduled post time is frustrating
Excellent tool for scheduling all of your company's social media content from one handy place.
I have not used Hootsuite support
Andreas Zioupos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I schedule the content on our main channels, ask for approvals, share it with the subsidiaries, and monitor the content plan implementation of our company group. Also, manage the community (messages and comments), extract reports for the ads, and use the social media listening tool to be informed and updated.
  • Scheduling content.
  • Reporting ads.
  • Social media listening.
  • Technical issues.
  • More info about annual roadmap.
  • Better support and problem solving.
  • More custom options.
It's excellent for a small business to start with the free version, to see the benefits and see its business growing by using Hootsuite. In the case of a big company with more than one team collaborating on Digital marketing, Hootsuite is a must (sharing, scheduling, monitoring, and saving time).
Sometimes, it needs much more time for the Hootsuite team to solve a problem or suggest a solution.
Justin Shook | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hootsuite is used to manage 30+ social accounts. It is currently being used centrally by our marketing department. Hootsuite addresses three business problems for us. First, it allows us to easily schedule posts across multiple accounts and social platforms simultaneously with relative ease. Second, it provides fast and flexible reporting on key performance indicators across any and all key social accounts. Third, Hootsuite provides social community management tools that make it easier to stay informed and engaged.
  • Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
  • Hootsuite is easy to use out of the box.
  • Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
  • Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
  • Hootsuite doesn't allow the user to post video to GMB listings.
  • Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
  • There are a few metrics that Hootsuite does not provide, such as FB response time.
  • The reporting GUI could use a facelift for 2021.
Hootsuite is well suited to stay within a tight budget. It provides most, if not all, of the functionality a business would need to stay on top of their social accounts. There are a lot of choices when it comes to social media management tools. Some may have more features, while others have less. We feel that it has the right balance of features and price point for our needs.
Support levels are based on your selected plan. With an entry-level pro/team plan, you do not get an account manager. You can use the general tech support option, which can take days before receiving resolution. Fortunately, I haven't experienced many issues.
Score 8 out of 10
Vetted Review
Verified User
I like the feature for scheduling posts. I like that I can schedule for all platforms at once while still customizing each separately. Other programs require you to do each platform independently if you are in a single post scheduler. I also enjoy how your calendar displays the post image. I wish there was a way to mass-upload posts that included photographs. Before this, I used Hubspot, and it was simple to export a whole month to a CSV and then import data. They offer a media library, so you simply upload all of the images, and then in your CSV, insert the Hubspot link in the image column. When you import it, your posts will be complete with photographs. I can import the copy into Hootsuite, but the image must be inserted afterwards. Hootsuite makes it simple to post to all of our social media networks at the same time. This method saves me a significant amount of time. I also enjoy that all of our updates are in one spot in our email. This allows me to manage all responses at the same time. Hootsuite makes it simple to schedule several posts in advance. We save a lot of time by uploading everything in one location at once, and if we need to alter or update anything before the scheduled posting date, we know where to look and immediately fix it. Hootsuite has made significant modifications to make it easier to post numerous photographs to Instagram, which we frequently use.
  • schedule multiple posts in advance
  • easier to post multiple photos
  • navigate my company's social media in the most time-efficient
  • able to plan ahead, spot any trends or issues easily and have automated reports
  • Hootsuite is that the integration of new features can sometimes be slower than that of it's competitors.
  • Is excessively expensive, even with the discounts made for buying several memberships.
  • High cost, complex functionalities and few integration capabilities with CRM or BI software.
I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this.
Ntando Mkhize | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I run an online content creation blog that caters to small and upcoming businesses. We create and schedule content throughout all our social media platforms (omnichannel). This is where Hootsuite comes in: we can schedule content for social media and be able to direct traffic to our blogs through the use of our careful automation that allows us to connect with our customers so we can direct them to our site where they will explore more solutions for their pain points.
  • Automating media based content.
  • Saving drafts for later automation.
  • Efficiency in seeing all that is happening throughout your socials in one site.
  • More social media support for lesser known socials.
  • Audio support for future podcasting.
Hootsuite is a really great app, especially if you are running a start-up: where you do not have time to be physically present on all social media platforms. This is where this app really shines. It brings in all your essential touch points for your campaign, such as mentions and likes, all under one roof. This app really is a lifesaver especially when your brand messaging highly depends on your brand being on most social media platforms.
Hootsuite is a really great product. It's completely solid, and it packs more variety for different creatives and their appetite
Vanessa Naude | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I started using Hootsuite at a time when I had multiple clients to whom we were providing social media content creation services. One of the clients was a hospitality exhibition, with a requirement to post multiple times on the days of the exhibition, and the other clients are NPOs with a daily posting requirement. Hootsuite provided me with the ability to schedule content and easily resize images, and tag exhibitors, donors, beneficiaries, and other stakeholders easily and in the most user-friendly way.
  • Scheduling of posts across multiple platforms
  • Correctly sizing images for Instagram and editing photos
  • Easily tagging stakeholders
  • Sometimes the tagging didn't detect correctly
Hootsuite is extremely well suited to an agency environment where the user is working on multiple clients across multiple platforms. In addition to the scheduling, the feed view allows for a snapshot view of engagement and reactions and also enables user-friendly community management. I don't think there are any scenarios that would not be appropriate.
The additional support of boot camps, regular guidance received by email, and information on trends and new releases are very helpful. I didn't have any reason to use any other support but I knew it was available.
Ewan McIntosh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Social media publication at our firm has been sporadic for years - we've shared our stories when we've had the time, all because we're working 'life.' Our advisors put it this way: "we've done incredibly well in spite of our lack of organization"! Working with Hootsuite forces you into a routine where bulking content is a pleasure rather than a chore. It forces you (in the nicest possible way) to make a strategy.
  • Recommended times for the best impact on your posts.
  • An easy way to seed multiple social media feeds with content adapted to the media.
  • Recommendations on image size and layout to make posts more tempting.
  • A monthly overview of content would help spot patterns that are working.
  • More advice on how to combine personal brand and company brand without overkill on the audience.
Hootsuite is great if you're responsible for marketing, but your days are often taken out of your control by client needs or requests on your time. It lets you organize your time for the work that builds tomorrow's business.
I've not really had need of support or been offered it.
September 09, 2022

Hootsuite Saves My Butt

Score 9 out of 10
Vetted Review
Verified User
I use Hootsuite to schedule and publish social media posts at the optimum times. Although it is a little pricey, I find it manageable. It is relatively simple to use. I found it easy to connect my accounts and I am looking forward to hooking up TikTok when I get an account.
  • Scheduling
  • Connection
  • Analytics
  • Price
Hootsuite is well suited to my needs. There are periodic observances on specific days I like to give a shout-out to, and Hootsuite allows me to plan these well in advance and then forget about them until I start getting likes and comments on posts that happened in my sleep!
I had some problems early on, with trying to maintain two accounts. Customer service was helpful.
Score 8 out of 10
Vetted Review
Verified User
We use Hootsuite to plan almost all our social media posts across Twitter, Facebook, & Instagram. We also use it to keep track of engagement as it alerts us when users leave comments, send messages, share, etc. Without a tool like this, we wouldn't be able to batch our content in the same way. The condensed calendar view allows us to see our posts in a visual way, which is very helpful.
  • Visualization of posts
  • Editing captions across platforms
  • Alerts for new activity from followers
  • A more functional way to use the Instagram grid feature. We plan our grid in a pattern, and better functionality would be very welcome.
  • Ability to edit/post Reel directly for Instagram.
Hootsuite is well-suited to planning posts on multiple platforms and planning your content in advance. Also wonderful for going back and checking what captions/images we've used in the past and hashtags too. It's not well-suited for video uploads to social media, however. There's no ability to choose a cover photo for Reels or the grid photo either, for example.
I haven't had to access any support so far.
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