Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite as a single source of truth, …
Hootsuite
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Hootsuite
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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2023
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Popular Features
View all 27 features- Content planning and scheduling (339)9.090%
- Twitter (309)9.090%
- Facebook (320)8.989%
- Instagram (282)8.282%
Reviewer Pros & Cons
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Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
View all pricingProfessional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $99 per month
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- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Get a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.
Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.
Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Meltwater Social, Salesforce Marketing Cloud Social Studio, and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Content planning and scheduling and Twitter highest, with a score of 9.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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March 15, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite as a single source of truth, we are able to post content to all social platforms of choice and monitor engagement, reach and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
Manage multiple social networks: schedule and post to many Facebook pages, manage engagements
- Schedule & post content to multiple facebook pages
- Conduct training webinars
- Manage facebook page engagements for multiple pages
- Localization of posts for a franchise system
- Included review management for franchise locations
- Social listening
March 07, 2023
Happy with Hootsuite
We use Hootsuite to pre-schedule most all of our social media posts. It is the only thing that allows us to post across multiple platforms consistently and regularly as we would like. The additions to the software, such as new social media platforms to post to and additional scheduling options, are very helpful and greatly appreciated when they are rolled out.
- Pre-schedule social media posts
- See all feeds in one location
- Easily reply to comments across platforms
- When Hootsuite states that an image doesn't meet the size requirements for a platform, having something like a link to Canva or something similar that's internal to Hootsuite so we can change it right there would be great!
March 07, 2023
Hootsuite helped my performance
Plan, schedule, and create social media postings for my projects & clients.
- Ease of use
- Ability to customize posts
- Integrations with other technologies
- Expensive Analytics Reports
- Owly Short Links
- Some image quality
March 07, 2023
User-friendly
I create and schedule social media schedules for six different clients. I also use Hootsuite for reporting and analytics.
- Reports
- Scheduling calendar
- I've experienced issues with Hootsuite posting on the incorrect page and having trouble connecting to certain pages.
We are able to manage our social media platforms and communicate with key stakeholders by meeting them where they are. This eliminates duplication and makes our process efficient.
- Mobile app works great
- Scheduling social media posts on key platforms
- Provides stock photos
- There is little social monitoring/listening offered.
January 24, 2023
Hootsuite is a great decision
I use Hootsuite to schedule posts, manage responses, and pull reports. The problem that we address is managing several accounts at once. Hootsuite also allows us to see all of the accounts at once. I can see interactions all at once. We are able to have a calendar view of schedule posts, drafts and notes.
- Schedule posts
- Interact with the target audience
- Pull monthly reports
- Post reels
- Post stories
- Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.
January 20, 2023
Hoot suite Saves Time! Recommend!
We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we spent on social media clients
- Efficient scheduling software
- Easy navigation
- Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member
January 05, 2023
Great tool overall
Hootsuite helps us manage multiple accounts at the same time, making posting and scheduling easier than ever. It also has great features for analytics and reporting.
- Analytics
- Scheduling posts
- Monitoring social activity
- Integration with Twitter for in depth numbers
- Improve features on Inbox for community management
- Responding Youtube comments within the Stream
January 04, 2023
An economical solution to your social media scheduling woes...
My organization is active on 4 social media platforms, however there wasn't a strong tool in place to schedule and map out our social media content. Also, pulling analytics was difficult because I had to go into each platform for all metrics. Hootsuite helped solve all of those issues by allowing post scheduling and providing performance metrics.
- Planner is very reliable... all posts have deployed correctly and timely.
- Metrics are accurate - I've cross-checked vs. native platform and the variance is within an acceptable range.
- The ability to set up posts across multiple platforms has saved me hours of work!
- The analytics view is limited... I would prefer to have the ability to order the columns.
- Even though I pay for Pro I need to bump up my plan to output to Excel. You know this data is making it's way to Excel one way or the other, right?
- Instagram metrics are limited. You get better insights from Instagram itself, although you need extended time in order to analyze on a daily basis.
January 03, 2023
Social Media Scheduling Savior!
I used Hootsuite to schedule all of our social media posts across various accounts. It is a great tool for scheduling posts and tracking analytics from one main hub. It is easy to use and efficient. I highly recommend it!
- ease of scheduling
- can hit multiple accounts at once
- analytics from one mail dashboard
- mobile app could be a little better with tagging
January 03, 2023
Indispensable for managing multiple accounts
Hootsuite was a no-brainer once I started at a company that at the time had 20+ social accounts running. I was able to whittle that down, but still used Hootsuite to manage 15+ accounts over 4 platforms. Being able to both schedule posts and move things around last minute was indispensable.
- Scheduling
- Editing
- Previewing
- Physically moving posts around the calendar was a bit janky
January 03, 2023
Hootsuite: The good, bad and hiccups
We used Hootsuite mostly for their scheduling and reporting tools for an internal department at New York University. The department mostly published on Instagram and Facebook, with an occasional Twitter update. As most people collaborating to create social media content have dual roles at the organization. Hootsuite allowed us to bulk upload content and evaluate performance on a month-over-month and year-over-year basis.
- Scheduling for multiple platforms
- "Stop all posts" crisis management button
- Ease of linking accounts
- Bulk upload is slow and glitchy
- Integrations with Canva leaves much to be desired
January 03, 2023
Simple & easy to use
Hootsuite helps us schedule social media content, monitor engagement and track performance for our clients seamlessly and efficiently.
- Easy to use platform
- Clean interface
- Social post scheduling
- Social media engagement
- Social media analytics
- I'm not sure if this would change with upgrading, but the free version doesn't allow for a 24/7 rep or live chat. Typically I have to wait a day or two for support.
December 31, 2022
Silver Standard For Social Media Management, Gold For Paid Users
We use it for social media management.
1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with
2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with
2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
December 31, 2022
Try it out! It's a real Hoot!
Hootsuite is a great cost effective tool for small businesses to get started and scale up from there. The free version includes plenty of great tools to get you started as you build your business. You can start out with big business tolls at small business prices. I use it to manage my social media accounts to save time and plan ahead so I can focus on the things I need to and not worry about marketing.
- Tools to help you get started
- Easy to navigate Admin Panel
- Robust free version
- Comprehensive help center
- They could have a version in between the free and professional in the $29 range
- Contend Library not available until the Business Plan which is a substantial cost.
- Message Approvals not included until upgrade to the Business Plan as well.
December 31, 2022
Hootsuite makes managing social more manageable
I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to numerous accounts, and get more in-depth reporting than what is natively available. We currently have 5 dealerships, each with their own set of social media profiles. Hootsuite makes managing multiple profiles much easier.
- Schedule posts
- in-depth reporting
- post a single post to multiple profiles
- monitor reviews and comments
- Google post integration
December 31, 2022
Best platform to plan all your business social media posts
I appreciate the convenience of being able to schedule posts for multiple platforms at once with the option to customize each post individually. In contrast, other tools require scheduling each platform separately. Additionally, I find it useful that the calendar displays the post image. The ability to schedule posts in advance, view upcoming posts on a calendar, optimize posts for each platform, schedule posts at optimal times, and access basic analytics allows me to better plan and strategize my social media decisions, saving me time and helping me stay organized.
- Schedule your social media posts
- plan your content calendar
- analytics in one-stop
- helps to create strategy and plan your posts accordingly.
- Sometimes it can be difficult to find draft posts after saving them.
- pricing factor for small business
- can improve a space for better analytics
December 30, 2022
All in one social media tool.
Assigning social media posts to various team members and approving workflows has been made easier and hassle free with hootsuite.
- Scheduling social media posts across multiple social media platforms at one go.
- Track real time actionable insights from social media to make critical business decisions
- Manage paid and organic social media at one place
- Providing complete free plan
- Offering trial period of paid features in a free plan
- Easy transfer of content from other apps in to hootsuite like canva for hassle free post scheduling
December 30, 2022
Decent for big budgets, expensive for most businesses and makers
I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts long-term, and auto-posting from various sources (blogs, podcasts, etc).
- Scheduling
- Auto-posting
- Auto-scheduling
- Bloated toolset
- Expensive
- Too focused on large-scale marketing use-cases
- Outperformed by smaller competitors with lower prices
December 30, 2022
Hootsuite - you're the best!
Hootsuite is able to cope with the demands of a multi-platform environment, with absolute ease!
- Collates all platform streams and feeds into one place
- Syncs very quickly
- Allows me to publish one post across multiple platforms
- Hootsuite is constantly evaluating its user-interface to ensure usability
December 14, 2022
Hootsuite Review
We have used hootsuite for over 5 years as a platform to organize and publish our social media content. It is clean and user-friendly!
- User-Friendly
- Organized
- Social Media Ready
- Customization options for the customer
October 25, 2022
Good overall social media content manager
I use Hootsuite to schedule regular posts across four social media channels for a major manufacturing client.
- Creating posts and uploading images is very straightforward
- The scheduling tool is handy, with a useful drag & drop feature
- The ability to duplicate old posts and make edits whilst doing so is useful
- The image editor is intuitive and handy
- The text editor for the post creator isn't great, in particular the emoji dropdown, which jumps around a lot and is very frustrating to use
- Setting times for posts is a frustrating process - having to scroll through a dropdown menu to select an hour or minute (every 5 minute options) seems overly complicated and is not easy to use
- Not being able to edit a scheduled post within 5 minutes of the scheduled post time is frustrating
October 13, 2022
It is surely (hoot)suit-able for you!
I schedule the content on our main channels, ask for approvals, share it with the subsidiaries, and monitor the content plan implementation of our company group. Also, manage the community (messages and comments), extract reports for the ads, and use the social media listening tool to be informed and updated.
- Scheduling content.
- Reporting ads.
- Social media listening.
- Technical issues.
- More info about annual roadmap.
- Better support and problem solving.
- More custom options.
September 30, 2022
Hootsuite, a definite social management tool to try for small to medium businesses.
Hootsuite is used to manage 30+ social accounts. It is currently being used centrally by our marketing department. Hootsuite addresses three business problems for us. First, it allows us to easily schedule posts across multiple accounts and social platforms simultaneously with relative ease. Second, it provides fast and flexible reporting on key performance indicators across any and all key social accounts. Third, Hootsuite provides social community management tools that make it easier to stay informed and engaged.
- Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
- Hootsuite is easy to use out of the box.
- Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
- Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
- Hootsuite doesn't allow the user to post video to GMB listings.
- Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
- There are a few metrics that Hootsuite does not provide, such as FB response time.
- The reporting GUI could use a facelift for 2021.