Hootsuite free no longer available so only good for business with big budgets
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type …
Hootsuite
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Hootsuite
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid...
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Top Rated
2023
Best of
2023
Best of
2023
Best of
2023
Popular Features
View all 27 features- Content planning and scheduling (356)9.191%
- Twitter (325)9.090%
- Facebook (337)8.989%
- Workflow management (297)8.282%
Reviewer Pros & Cons
View all pros & consVideo Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
View all pricingProfessional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio, and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Content planning and scheduling highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
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Companies can't remove reviews or game the system. Here's why
I started using Hootsuite to help streamline posting on social media to support our new event. It was taking to long to post on each type of social media account. As a small business owner I needed something that would reduce time needed for social media posting which is not something I enjoy.
- Editing scheduled posts is very helpful
- Schedule view is great to see how posts are set
- The mentions in the streams make it easier to comment when you are tagged.
- The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
May 17, 2023
Hoot! Hoot! Hootsuite is amazing!
Hootsuite is an excellent social media manager. We use it to upload content across our various platforms, TikTok, Instagram, Facebook, Youtube, etc. We can schedule posting times, reposts, and strategic engagement. We can respond to replies, and delete content. Hootsuite has extensive analytics and engagement tracking. Customer service and training videos are excellent. Setting up multiple users with varying access is a breeze.
- User management
- Content posting
- Timed posting
- User groups can be confusing
- Onboarding training could be better
May 17, 2023
Hootsuite solves are your social problems.
We use Hootsuite to publish all our social media throughout many different platforms. This is easy as we have multiple businesses and multiple platforms. When we tried to do it without Hootsuite it would take hours, but this program helped make it a far simpler process with all our different platforms.
- Easy
- Accurate
- Easy to size pictures
- Sometimes wouldn't post for no reason
- Disconnect from the platform
- Need more users
May 15, 2023
Hootsuite is Good but Overpriced. If they lowered their price they would have more clients
We use Hootsuite almost daily to sent out promotions to 40+ social media channels for our chamber of commerce members. It helps us distribute our member's messages quickly and efficiently.
We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
We've been using HS for many years. Our price went up by I believe that we are grandfathered in to a better price. If our price went up we would cancel it.
- Accelerate sending social media posts
- Makes it easier to post
- Has some decent analytics
- Pricing needs to be lowered
- Adding accounts is sometimes complicated
- Analytics reporting could be made easier and provide more details on posts
May 12, 2023
Such a Hoot! The suite of services and capabilities are necessary for business objectives
Hootsuite is primarily used in my organization for its certification and learning programs. We can add these into our learning systems currently to advance student knowledge. In addition, understanding social metrics allows them to better prepare for jobs after college. From a colleague standpoint, we use it to monitor and advance our social goals.
- Certifications
- Metrics
- Integrations
- More capabilities in reporting
- Student pricing
- Client facing proposal template
May 12, 2023
Great entry level SMM tool
As a full service agency with a focus on digital, I required a full stack all-in-one social media management tool for social media marketing for my team that encapsulated community management and other relevant engagement requirements, scheduling of posts daily and monthly across platforms as well as social media reporting to assist with streamlining daily tasks.
- Scheduling of posts
- Community management
- Reporting
- Social listening
May 10, 2023
Three sweet hoots for Hootsuite!
Hootsuite is not only a sleek and fun platform to use, it is also easy and convenient to use, allowing for bulk composition of posts. Not only that, lately, it has begun to implement AI for copy and content creation, which is fun fun fun! :) I love the analytics as well as the numbers and percentages behind each post.
- Scheduling/calendaring posts (in bulk and individually)
- Analytics and analysis
- AI for copy and content library for images
May 08, 2023
JetPack Social Media Tool
Hootsuite, a multipurpose social media tool which helping us to manage all out social media activities, from scheduling to content planning using calendars to social media analytics it is our daily driver. The analytics part is really helped us to get the past insights and take better decisions for the future. Making social media reports are ez pz, just two click away, plus 3-4 types of views to choose from. Filtering posts is also a easy task, for understanding our social media performance which is a daunting task to be honest, we can filter the posts easily here, even for the all the sites. That's the best part.
- Social Media Analytics
- Scheduling posts on social media
- Social Media Planning
- Analytics Reporting
- LinkedIn Carousel: We cannot post LinkedIn Carousels using Hootsuite, would be awesome if they can implement this feature.
- Similar to my last point there should be an option for sharing converting the PDFs to the pictures when sharing on other platforms (in case of posting multiple series of pictures) i.e. If we provide multiple pictures, the algorithm has to smart enough to understand that we are trying to post a carousel, so it optimizes the images for the specific platforms and help us to schedule the posts.
May 08, 2023
Hootsuite - might be great for you.
We mainly used Hootsuite to post on multiple channels at once as well as schedule posts for the future. The other aspect of the posting that was very beneficial was the ability to customize posts for each channel in a simple way.
This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
This helped us schedule out and plan ahead for posts and on multiple channels to stay engaged early and often
- Scheduling
- multichannel
- recommending hashtags
- AI
We use Hootsuite to schedule and publish in our four social media channels, as well as to monitor results and review analytics provided within the tool. It is especially helpful for scheduling content since we post every day; this ensures that we can continue engaging with followers even if the person with primary posting responsibilities is on vacation. We have been using it for several years and the platform continues to improve; most recently they introduced a cool AI tool to help generate posts and photo captions. We also like using the reporting tools that allow us to benchmark ourselves within our industry and to view how we perform against our competitors.
- Ability to schedule posts in advance of publishing (allows us to review/approve content)
- Tools to provide Competitive Analysis
- We can see all four of our social media accounts in one place for ease of responding and monitoring performance
- Other tools give us the ability to determine the best time of day to post and how posts perform overall.
- Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
May 08, 2023
Great tool for saving time!
I worked for an agency which wanted to manage lots of accounts in one place. It was a great interface, super easy to use. The calendar was really user friendly. Didn't really need to train people on it as there are lots of guides
- Interface- calendar
- Draft/ sign off options
- The ability to have everything in posting in one platform ( all paid)
- onboarding could be with a dedicated person/more detailed/personal
May 08, 2023
Hootsuite works for us
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
- Customer support
- Reporting
- Ease of use
- Adding functionality
- Communication
May 05, 2023
Saves you a lot of time spent on social media :)
We wanted to have a tool for our social media manager to administrate all social networks accounts from one place, allowing the person to save time on creating and publishing posts, but also on assets creation and management, and tagging of links in order to align with our global data strategy. We also needed a place to centralize data about our performance on social networks, allowing us to generate consistant reports.
- tag link with dynamic UTMs, this feature has become a deal maker for me!
- organize streams of posts by social network in a nice fashion
- calendar view of posts is great and very useful to balance the number of posts
- Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
- We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
My company primarily uses Hootsuite to manage our social media presence. We rely on this platform to organize and schedule our social media activity, monitor relevant topics and conversations related to our products and services, promptly engage with potential customers, and track our performance across all our social media channels. By having a centralized platform for our team to collaboratively handle the high volume of mentions, messages, and other interactions across various social media channels, we can ensure quick and efficient responses to our social media audience.
- Social listening - This is an area where Hootsuite relay excels. Through Hootsuite's social listening toolset , we have been able to monitor key social media trends in real time and keep an eye on what people are saying about our product and services.
- Integration with key applications that we use at work is a strong point of Hootsuite. By integrating Hootsuite with important applications like Adobe Stock and Mailchimp, we are executing our marketing plans on social media much more effectively.
- Hootsuite recently introduced the content Bot - Owlywriter. We have been using this for a few months and we have found it very helpful for generating captions and attractive social media post ideas.
- Absence of an SEO scoring tool for our social media captions.
- Slight discrepancies between analytics provided about some of our activity on Facebook and Instagram , as against what Facebook shows us on our Facebook for business dashboard.
May 04, 2023
Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus checking them all one by one natively. We now only have to do that once per shift, vs every hour. It's very efficient for us to use Hootsuite for this reason.
- Pulling content
- Timely pulls
- Accurate pulls
- Offer a few more features for moderation
May 04, 2023
Best free social media management tool out there
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
May 03, 2023
Hootsuite is a great option for larger agencies.
We use Hootsuite to schedule our client's social media posts across several different platforms. It saves us a ton of time having all of the client accounts already signed in so we aren't logging in and out of different platforms all the time. It also allows me to easily handle reporting for my clients.
- Schedules client social media across multiple platforms.
- Provides detailed analytics.
- It has a nice area for storing media.
- Allows client reviews before publishing.
- You have to use the ow.ly shortener for links.
- It disconnects your platforms sometimes, and you have to reconnect.
Hootsuite is used to manage our social media posts across many channels and brands. We use internal calendaring software that feeds into Hootsuite to schedule posts far ahead to align with our content calendar. Hootsuite allows us to schedule content in batches, taking care of designated time periods without having to generate multiple posts across multiple channels and launch manually. This allows one Social Media manager to manage organic content at a brand level instead of a channel level.
- Scheduling Posts across channels.
- Managing differences in design for different social channels.
- Easy to access a list of scheduled posts to edit before launch.
- A better calendar that was accessible to a broader audience would allow us to eliminate our own internal calendaring system. Our internal system needs to be available to marketing leads across all of our businesses to align content calendars.
March 31, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
- No Training
No
Manage multiple social networks: schedule and post to many Facebook pages, manage engagements
- Schedule & post content to multiple facebook pages
- Conduct training webinars
- Manage facebook page engagements for multiple pages
- Localization of posts for a franchise system
- Included review management for franchise locations
- Social listening
March 07, 2023
Happy with Hootsuite
We use Hootsuite to pre-schedule most all of our social media posts. It is the only thing that allows us to post across multiple platforms consistently and regularly as we would like. The additions to the software, such as new social media platforms to post to and additional scheduling options, are very helpful and greatly appreciated when they are rolled out.
- Pre-schedule social media posts
- See all feeds in one location
- Easily reply to comments across platforms
- When Hootsuite states that an image doesn't meet the size requirements for a platform, having something like a link to Canva or something similar that's internal to Hootsuite so we can change it right there would be great!
March 07, 2023
Hootsuite helped my performance
Plan, schedule, and create social media postings for my projects & clients.
- Ease of use
- Ability to customize posts
- Integrations with other technologies
- Expensive Analytics Reports
- Owly Short Links
- Some image quality
March 07, 2023
User-friendly
I create and schedule social media schedules for six different clients. I also use Hootsuite for reporting and analytics.
- Reports
- Scheduling calendar
- I've experienced issues with Hootsuite posting on the incorrect page and having trouble connecting to certain pages.
We are able to manage our social media platforms and communicate with key stakeholders by meeting them where they are. This eliminates duplication and makes our process efficient.
- Mobile app works great
- Scheduling social media posts on key platforms
- Provides stock photos
- There is little social monitoring/listening offered.
January 24, 2023
Hootsuite is a great decision
I use Hootsuite to schedule posts, manage responses, and pull reports. The problem that we address is managing several accounts at once. Hootsuite also allows us to see all of the accounts at once. I can see interactions all at once. We are able to have a calendar view of schedule posts, drafts and notes.
- Schedule posts
- Interact with the target audience
- Pull monthly reports
- Post reels
- Post stories
- Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.