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Microsoft Viva Goals (discontinued) vs. Swoop

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Viva Goals (discontinued)

    Score8.7 out of 10
    N/AMicrosoft Viva Goals (formerly Ally, or Ally.io) was a Strategic Goal-Planning & Execution Management software. Ally.io became a Microsoft brand after the October 2021 acquisition, and is slated for retirement December 2025.

    $108

    per year per user

    Swoop

    Score8 out of 10
    N/ASwoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
    Pricing
    Microsoft Viva Goals (discontinued)Swoop
    Editions & Modules
    Microsoft Viva - Learn Module
    $48
    per year per user
    Microsoft Viva - Insights Module
    $48
    per year per user
    Microsoft Viva - Topics Module
    $48
    per year per user
    Microsoft Viva Suite
    $108
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Viva Goals (discontinued)Swoop
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Microsoft Viva Goals (discontinued)Swoop
    Small Businesses
    No answers on this topic
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    No answers on this topic
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Viva Goals (discontinued)Swoop
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Microsoft Viva Goals (discontinued)Swoop
    Likelihood to Recommend
    Discontinued Products
    Well suited for
    • Companies that have experience of using the OKR methodology and have a clear understanding of what it is
    • Companies that are planning to expand/scale the OKR program
    • Companies that are looking to reduce the effort involved in running the OKR program
    Ill-suited for:
    • Companies that are using OKRs for the first time and do not have a clear understanding of the methodology
    Incentivized
    Read full review
    Swoop
    Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Visualizing the hierarchy and relationship between objectives and key results. The nesting and double alignment functionality are especially helpful, as they can't easily be expressed on, say, a simple worksheet or Confluence page.
    • Reminding the team to make regular check-ins. What gets measured gets done. This prevents the common pitfall of setting goals and not revisiting them until the end of a project (when it is too late).
    • Integration with external sources for automated check-ins. Why do this manually when it can happen behind the scenes?
    Incentivized
    Read full review
    Swoop
    • Large inventory to acquire impressions and clicks
    • Engagement results indicate strong audience interest
    • Managed service very helpful and engaging for better performance
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Accelerate integrations and add more integrations.
    • Ally.io has room for improvement in providing benchmark in-depth analysis across industries, same-size companies, etc.
    • Ally.io can still improve upon some of its product features and communicating the releases. Videos have been extremely helpful.
    Incentivized
    Read full review
    Swoop
    • Would like to have visibility of revenue performing sites and targeting
    • 1st party integration with doubleclick would simplify implementation
    • Have more refined targeting specific to audiences
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Microsoft Viva comes with Teams. The Monday board is helpful too, but I just like Microsoft Viva better
    Incentivized
    Read full review
    Swoop
    Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Ally.io has had a positive impact so far in reducing the effort involved in managing the entire OKR program.
    • It also has brought with itself the opportunities to avail training and Q&A sessions with experts
    • Increased the overall engagement of the company with its objectives
    Incentivized
    Read full review
    Swoop
    • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
    • Form complete conversion goal for a separate tactic was not met and was too high
    • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
    Incentivized
    Read full review
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