I think for every business in the world Microsoft Windows is a good use as standard OS system. It’s easy to use and a lot of other company's use it which make it very appealing for user to learn more about Microsoft Windows. The Office 365 suite is really good as a free feature and used a lot by every user of Microsoft Windows. If you got a designer business I would recommend other brands that are specialized in that kind of work. I feel Windows will come short on that end.
Windows Server and Active Directory is very robust and stable, it has been a staple in every IT environment I have worked in during my career. Junior to Intermediate admins can learn Windows Server easily, the user interfaces make administration tasks very easy as well as the documentation available through a vast amount of resources. There are other Operating Systems available with no GUI which has a smaller attack surface, faster update installation and reboot time. Windows Server does have the ability to remove the desktop experience, however it is not something I have had experience with and I believe most administrators choose not to remove it.
Microsoft needs to minimize the update frequency by making the product more secure. It can become very exhausting trying to keep updated if you don't have a dedicated support team. It can become challenging where the business is unable to allow downtime for reboots as part of the update process.
Prone to security and audit vulnerabilities.
The operating system needs more CPU and memory resources compared to other options such as Linux.
Understanding the licensing model can be abit confusing.
Comes with a standard firewall, but not the most secured one available. Would suggest using a more secured firewall as part of your antivirus software.
Due to the number of vulnerabilities and the operating system being a target for hackers, anti-virus software is a must.
I've carefully reviewed the servers and services currently running on Windows Server 2012, and given the opportunity would renew them as is going forward. There are two systems I currently have in place, one is a very large Linux implementation for a large ecommerce site, and one is a very large backup solution front ended by FTP servers running Linux. Neither are well suited for Windows, but the overall network infrastructure is and will be Windows Server for the foreseeable future.
It's easy to use, very straightforward, and user-friendly. It has improved over the years, but you still need to be careful not to shut it down improperly because that may lead to corruption and Windows being unable to boot. There is plenty of software available that covers most needs.
Anyone new to IT could easily use the familiar Desktop Experience (GUI) version because we all know how to use Windows, whether a client or server version. Once an IT user is more comfortable with the operating system, they can move on to the Core version, which is the way to go in almost all situations.
Microsoft's support is hugely wide-ranging from articles online to having to contact them directly for the more serious issues. In recent years when I have contacted them directly, I have found the support o be excellent as I have found myself connected to very knowledgeable people in the field in which I needed the support. The online support available is vast and I tend to find most of the time that there is always someone out there who has had the same issue as me in the past and knows something about how to resolve it! This is the advantage of using industry standard and long-established systems such as Windows Server.
Make sure that you have detailed processes in place for every server instance you plan to install/upgrade, if possible get the base OS loaded and Windows Updates applied ahead of time, and if using a VM take a snapshot prior to installing each role, as well as along the way.
Microsoft Windows and macOS are both useful operating systems. There are businesses who much prefer macOS and some that prefer Windows. Businesses that revolve around industries such as game design, art design, graphic design may opt to use macOS due to its optimization with programs that revolve around these topics. Other businesses that are more focused towards Data or text processing may opt to use Windows due to its familiarity across the world and ease of access.
They are different experiences, and while the other solutions offer enterprise-grade stability and, in some cases, address Windows server shortcomings (such as patching), they all do the trick, but the other solutions require a deeper technical background/configuration of items at the command line, which some people are not fully comfortable with.