MindFire Studio vs. Postalytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Postalytics
Score 10.0 out of 10
N/A
Postalytics in Rockland offers direct mail automation technology.
$199
per user/per month
Pricing
MindFire StudioPostalytics
Editions & Modules
No answers on this topic
Marketer Plan
$199
per user/per month
Pro & Agency Plans
$399
per user/per month
Free Plan
Free
Offerings
Pricing Offerings
MindFire StudioPostalytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MindFire StudioPostalytics
Features
MindFire StudioPostalytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
62% below category average
Postalytics
-
Ratings
WYSIWYG email editor2.01 Ratings00 Ratings
Ability to test dynamic content3.01 Ratings00 Ratings
Landing pages4.01 Ratings00 Ratings
List management5.01 Ratings00 Ratings
Triggered drip sequences6.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MindFire Studio
5.3
1 Ratings
38% below category average
Postalytics
-
Ratings
Lead nurturing automation5.01 Ratings00 Ratings
Lead scoring and grading6.01 Ratings00 Ratings
Data quality management5.01 Ratings00 Ratings
Automated sales alerts and tasks5.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MindFire Studio
5.0
1 Ratings
39% below category average
Postalytics
-
Ratings
Calendaring6.01 Ratings00 Ratings
Event/webinar marketing4.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
60% below category average
Postalytics
-
Ratings
Social sharing and campaigns4.01 Ratings00 Ratings
Social profile integration4.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MindFire Studio
6.0
1 Ratings
19% below category average
Postalytics
-
Ratings
Dashboards6.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MindFire Studio
4.3
1 Ratings
53% below category average
Postalytics
-
Ratings
API4.01 Ratings00 Ratings
Role-based workflow & approvals5.01 Ratings00 Ratings
Customizability4.01 Ratings00 Ratings
Best Alternatives
MindFire StudioPostalytics
Small Businesses
Vbout
Vbout
Score 10.0 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MindFire StudioPostalytics
Likelihood to Recommend
5.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
MindFire StudioPostalytics
Likelihood to Recommend
MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Read full review
Postalytics
Postalytics is well-suited for businesses aiming to execute targeted direct mail campaigns and track their performance. It works best for creating personalized mailers, integrating with digital marketing efforts, and managing mailing lists. However, it's less suited for users seeking Every Door Direct Mail or spamming marketing materials.
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Pros
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Read full review
Postalytics
  • Direct Mail Marketing
  • Direct Mail Automation
  • Marketing Tech Integrations
  • Triggering Targeted Letters and Postcards in Bulk
  • Quick delivery and tracking
  • Marketing insights
  • QR Codes and pURLs for Personalized Campaigns
Read full review
Cons
MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Read full review
Postalytics
  • Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
  • No EDDM
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Alternatives Considered
MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Read full review
Postalytics
Postalytics is a direct mail powerhouse, while Sendoso is better for corporate gifting and using it to send physical items to reward employees.
Read full review
Return on Investment
MindFireInc
  • It has been a neutral experience
Read full review
Postalytics
  • Strongest ROI among all marketing channels - over 213% last year
  • Better connection with existing customers and leads
Read full review
ScreenShots