It's ok if you work in the print industry
September 13, 2017

It's ok if you work in the print industry

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with MindFire Studio

In my company, we use it primarily for email campaigns and occasionally PURL campaigns.

Pros

  • Mindfire provides a direct correlation to a print piece.

Cons

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
  • It has been a neutral experience
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

MindFire Studio Feature Ratings

4.0
WYSIWYG email editor
2
Ability to test dynamic content
3
Landing pages
4
Email deliverability reporting
Not Rated
List management
5
Triggered drip sequences
6
5.3
Lead nurturing automation
5
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
5
5.0
Calendaring
6
Event/webinar marketing
4
4.0
Social sharing and campaigns
4
Social profile integration
4
6.0
Dashboards
6
4.3
API
4
Role-based workflow & approvals
5
Customizability
4

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