Movable Ink vs. NTB Live Center

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.

Incentivized

As we have to show the highlights of our blogs in the main page of our website. We choose Live Center as here it is very easy to embed those blogs in the home page. Also, this embeding thing was done by content creator so we don't have to reach to developer always.

Incentivized

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

• The flow of comments could be improved.
• The ability to turn off auto updates on a live blog doesn't exist.
• Could add more reporting functionality.

Incentivized

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

• Email performance has greatly increased overall
• Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Incentivized