What users are saying about
2 Ratings
9 Ratings
2 Ratings
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Score 9.5 out of 100
9 Ratings
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Score 8 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

RebelMouse

If you have a lot of clients whom have a strong social media presence, then RebelMouse would be a good option for you. It helps streamline all of your social media posts, so that everyone can be on the same page. Pretty cool stuff. It's even good for your own company (we played with it for a while). I would highly recommend anybody looking to create consistency in their social media campaigns to use RebelMouse
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
RebelMouse
Ideation
Movable Ink
7.0
RebelMouse
Approval workflows
Movable Ink
9.0
RebelMouse
Content collaboration
Movable Ink
8.0
RebelMouse

Content Publishing

Movable Ink
9.3
RebelMouse
Content hub
Movable Ink
10.0
RebelMouse
Content distribution
Movable Ink
9.0
RebelMouse
Content automation
Movable Ink
9.0
RebelMouse

Content Reporting & Analytics

Movable Ink
9.0
RebelMouse
Audience profiling and targeting
Movable Ink
10.0
RebelMouse
Closed-loop tracking and reporting
Movable Ink
9.0
RebelMouse
Content performance analytics
Movable Ink
9.0
RebelMouse
Campaign optimization dashboard
Movable Ink
8.0
RebelMouse

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

RebelMouse

  • RebelMouse is actually open to almost any concept of building your layout. They offer a number of templates as well as the ability to use your own custom layout. Since I'm picky with that kind of stuff, that really appeals to me.
  • Hosting is super simple. Like, it's as simple as signing up and creating as many sites as you would like with unlimited bandwidth and either a custom URL – which is something I really appreciate.
  • The platform was built for marketing, It takes all these different approaches of reaching people and makes them easier to use simultaneously all in one feed. Super cool stuff.
Ian Smith | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

RebelMouse

  • Initially setting up automation is confusing, and not easily explained through their site – especially if you want to streamline everything in your feed. In a nutshell they need to walk you through some things when you're starting up, and they just don't do that.
  • There's a lack of intuitive design that can also be confusing to people just starting out. Took me a while to shift through some tabs before I found my footing in the program – and i'm fairly tech savvy!
  • The company's website isn't exactly intuitive, and can turn away customers. Some people in my work have even visited the site and walked away from it actually confused as to what the service provides. Poor user interface on that part.
Ian Smith | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

RebelMouse

There's really not a program like RebelMouse, at least not in my experience. This program has helped us immensely with our social media presence (as I've been praising in this review). I would highly recommend it. If there's a better program out there, I have yet to hear about it
Ian Smith | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

RebelMouse

  • It's helped us stay consistent with our social media branding – which in return, creates buzz on the internet for us
  • It has expanded our capabilities with our social media manager, now we can improve on our analytics
  • It has streamlined our workload, which makes things a TON easier on our social media manager, because everything's in one place.
Ian Smith | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RebelMouse

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
RebelMouse
8.0

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