Movable Ink vs. Shorthand

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery

Incentivized

Independently Invited by TrustRadius

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• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Enabling visual storytelling with multiple pictures
• Embedding rich media within a story, including video
• Engaging readers for longer than average dwell times
• Making it easy to create striking article design without coding experience

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
• Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
• Adding additional section templates could speed up design
• More flexibility in caption placement would be helpful

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Email performance has greatly increased overall
• Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Helped us create one of our top 10 most-read and most-shared stories in the last year
• Enabled us to elevate key pieces of content, boosting dwell time on our site
• But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
• Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info