What users are saying about
2 Ratings
3 Ratings
2 Ratings
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Score 9.5 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Zerys

Great for if you are looking for content produced quickly, efficiently, and to a set of standards you provide. Not so great if you aren't very sure of what you are looking for. Like at a hairdresser's: if you are less specific in your requests you are more likely to be disappointed.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Zerys
9.0
Ideation
Movable Ink
7.0
Zerys
10.0
Approval workflows
Movable Ink
9.0
Zerys
10.0
Content collaboration
Movable Ink
8.0
Zerys
7.0

Content Publishing

Movable Ink
9.3
Zerys
8.5
Content hub
Movable Ink
10.0
Zerys
7.0
Content distribution
Movable Ink
9.0
Zerys
Content automation
Movable Ink
9.0
Zerys
Embedded CTAs
Movable Ink
Zerys
10.0

Content Reporting & Analytics

Movable Ink
9.0
Zerys
Audience profiling and targeting
Movable Ink
10.0
Zerys
Closed-loop tracking and reporting
Movable Ink
9.0
Zerys
Content performance analytics
Movable Ink
9.0
Zerys
Campaign optimization dashboard
Movable Ink
8.0
Zerys

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Zerys

  • The customization options for the written pieces you can request are endless and thorough.
  • Some writers are very fast and effective, making our link-building process quicker.
  • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Zerys

  • Some writers have a poor grasp of the English language, which lowers the quality of the work they provide.
  • The UI can be confusing due to the amount of things you can click on on a given page.
  • Can be difficult to learn to use due to its complexity.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Zerys

No answers on this topic

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Zerys

  • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
  • We save so much time hiring outside writers to write content rather than writing it ourselves.
  • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.
Anonymous | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zerys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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