TrustRadius

Moz Local vs. PLANOLY

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
PLANOLY
Score 7.9 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Pricing
Moz LocalPLANOLY
Editions & Modules
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Offerings
Pricing Offerings
Moz LocalPLANOLY
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.Discount offered for annual billing.
More Pricing Information
Community Pulse
Moz LocalPLANOLY
Features
Moz LocalPLANOLY
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
10.0
1 Ratings
27% above category average
Boolean keyword searches00 Ratings10.01 Ratings
Sentiment analysis00 Ratings10.01 Ratings
Broad channel coverage00 Ratings10.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
10.0
2 Ratings
21% above category average
Content planning and scheduling00 Ratings10.02 Ratings
Audience targeting00 Ratings10.01 Ratings
Content optimization00 Ratings10.01 Ratings
Workflow management00 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
8.1
2 Ratings
0% above category average
Automated routing and prioritization00 Ratings10.01 Ratings
Customer interaction histories00 Ratings7.12 Ratings
Bulk actions00 Ratings7.12 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
8.0
2 Ratings
4% above category average
Lead generation00 Ratings7.01 Ratings
Content marketing00 Ratings7.12 Ratings
Paid media management00 Ratings10.01 Ratings
Campaigns and promotions00 Ratings8.12 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
10.0
2 Ratings
18% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.02 Ratings
LinkedIn00 Ratings10.01 Ratings
Instagram00 Ratings10.02 Ratings
Pinterest00 Ratings10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
8.1
2 Ratings
5% above category average
Campaign success analytics00 Ratings8.12 Ratings
Real-time tracking00 Ratings8.12 Ratings
Account management
Comparison of Account management features of Product A and Product B
Moz Local
-
Ratings
PLANOLY
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings8.12 Ratings
Best Alternatives
Moz LocalPLANOLY
Small Businesses
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Yext
Yext
Score 7.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz LocalPLANOLY
Likelihood to Recommend
10.0
(1 ratings)
8.1
(2 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Moz LocalPLANOLY
Likelihood to Recommend
iContact
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
BS
Read full review
PLANOLY
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
MT
Read full review
Pros
iContact
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
BS
Read full review
PLANOLY
  • Grid view
  • AI Caption generator
  • Auto post feature
Namrata Agarwal | TrustRadius Reviewer
Namrata Agarwal
Managing Director
Read full review
Cons
iContact
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
BS
Read full review
PLANOLY
  • overall not very many points I would add for improvement
MT
Read full review
Usability
iContact
No answers on this topic
PLANOLY
PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
Namrata Agarwal | TrustRadius Reviewer
Namrata Agarwal
Managing Director
Read full review
Support Rating
iContact
No answers on this topic
PLANOLY
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
MT
Read full review
Alternatives Considered
iContact
Moz is just as good as Yext, the only major difference is the size of the network.
BS
Read full review
PLANOLY
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
Namrata Agarwal | TrustRadius Reviewer
Namrata Agarwal
Managing Director
Read full review
Return on Investment
iContact
  • Information has been published which has helped ensure we are trusted amongst our customers.
BS
Read full review
PLANOLY
  • It allowed us to engage with potential customers for clients in an easy way
  • Our follower count went up by a steady 100 followers per week
  • Our numbers for viewers on videos and IG Lives doubled
MT
Read full review
ScreenShots

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.