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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    Moz LocalSignpost
    Editions & Modules
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Moz LocalSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.—
    More Pricing Information
    Best Alternatives
    Moz LocalSignpost
    Small Businesses
    No answers on this topic
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Moz LocalSignpost
    Likelihood to Recommend
    10.0
    (1 ratings)
    1.3
    (2 ratings)
    User Testimonials
    Moz LocalSignpost
    Likelihood to Recommend
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Alternatives Considered
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.