Mutiny vs. Omniconvert Explore

B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.

Incentivized

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.

If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.

Incentivized

• B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
• No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
• Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.

Incentivized

• Conversion optimization.
• Website personalization.

Incentivized

• The reporting functionalities are limited and it's hard to do a deep dive.
• Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.

Incentivized

• The learning curve could be easier.
• Improve onboarding.

Incentivized

They have been polite and good about updates.

Incentivized

Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.

Incentivized

Unless has an easier learning curve but they have different features. Their personalization is similar though.

Incentivized

• Leads for our biggest target segment has more than doubled on the homepage.
• We were able to add 100+ leads per month through their out of box banner feature.

Incentivized

• Personalization from referral sites has been an improvement to ROI.

Incentivized