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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MutualMind (discontinued)

    Score5.6 out of 10
    N/AMutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.

    $1,000

    per month

    PLANOLY

    Score7.4 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Pricing
    MutualMind (discontinued)PLANOLY
    Editions & Modules
    No answers on this topic
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    Offerings
    Pricing Offerings
    MutualMind (discontinued)PLANOLY
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount offered for annual billing.
    More Pricing Information
    Features
    MutualMind (discontinued)PLANOLY
    Listening/monitoring
    Comparison of Listening/monitoring features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    10.0
    1 Ratings
    26% above category average
    Boolean keyword searches00 Ratings10.01 Ratings
    Sentiment analysis00 Ratings10.01 Ratings
    Broad channel coverage00 Ratings10.01 Ratings
    Publishing
    Comparison of Publishing features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Content planning and scheduling00 Ratings10.02 Ratings
    Audience targeting00 Ratings10.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.12 Ratings
    Bulk actions00 Ratings7.12 Ratings
    Marketing
    Comparison of Marketing features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Lead generation00 Ratings7.01 Ratings
    Content marketing00 Ratings7.12 Ratings
    Paid media management00 Ratings10.01 Ratings
    Campaigns and promotions00 Ratings8.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.02 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of MutualMind (discontinued) and PLANOLY
    Feature
    MutualMind (discontinued)
    -
    Ratings
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.02 Ratings
    Best Alternatives
    MutualMind (discontinued)PLANOLY
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score6.9 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MutualMind (discontinued)PLANOLY
    Likelihood to Recommend
    7.3
    (1 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    8.2
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.4
    (1 ratings)
    9.0
    (2 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    In-Person Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MutualMind (discontinued)PLANOLY
    Likelihood to Recommend
    Discontinued Products
    No answers on this topic
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
    Read full review
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
    Read full review
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
    Read full review
    PLANOLY
    No answers on this topic
    Usability
    Discontinued Products
    As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
    Read full review
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
    Read full review
    PLANOLY
    No answers on this topic
    Performance
    Discontinued Products
    The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
    Read full review
    PLANOLY
    No answers on this topic
    Support Rating
    Discontinued Products
    MutualMind has always been quick to address any issues or questions we have.
    Read full review
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
    Read full review
    PLANOLY
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    As mentioned before, Radian6 and Sysomos Heartbeat.
    Read full review
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
    Read full review
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    ScreenShots