MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
PLANOLY
Score7.4 out of 10
N/A
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
$16
per month
Pricing
MutualMind (discontinued)
PLANOLY
Editions & Modules
No answers on this topic
Social Planner Starter
$16
per month up to 1 user
Creator Pro
$20
per month
Social Planner Growth
$28
per month up to 3 users
Social Planner Pro
$43
per month up to 6 users
Creator Pro Plus
$54
per month
Offerings
Pricing Offerings
MutualMind (discontinued)
PLANOLY
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Discount offered for annual billing.
More Pricing Information
Features
MutualMind (discontinued)
PLANOLY
Listening/monitoring
Comparison of Listening/monitoring features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
10.0
1 Ratings
26% above category average
Boolean keyword searches
00 Ratings
10.01 Ratings
Sentiment analysis
00 Ratings
10.01 Ratings
Broad channel coverage
00 Ratings
10.01 Ratings
Publishing
Comparison of Publishing features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
10.0
2 Ratings
20% above category average
Content planning and scheduling
00 Ratings
10.02 Ratings
Audience targeting
00 Ratings
10.01 Ratings
Content optimization
00 Ratings
10.01 Ratings
Workflow management
00 Ratings
10.01 Ratings
Engagement
Comparison of Engagement features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
8.0
2 Ratings
2% below category average
Automated routing and prioritization
00 Ratings
10.01 Ratings
Customer interaction histories
00 Ratings
7.12 Ratings
Bulk actions
00 Ratings
7.12 Ratings
Marketing
Comparison of Marketing features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Lead generation
00 Ratings
7.01 Ratings
Content marketing
00 Ratings
7.12 Ratings
Paid media management
00 Ratings
10.01 Ratings
Campaigns and promotions
00 Ratings
8.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
10.0
2 Ratings
18% above category average
Twitter
00 Ratings
10.01 Ratings
Facebook
00 Ratings
10.02 Ratings
LinkedIn
00 Ratings
10.01 Ratings
Instagram
00 Ratings
10.02 Ratings
Pinterest
00 Ratings
10.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
8.0
2 Ratings
3% above category average
Campaign success analytics
00 Ratings
8.02 Ratings
Real-time tracking
00 Ratings
8.02 Ratings
Account management
Comparison of Account management features of MutualMind (discontinued) and PLANOLY
Feature
MutualMind (discontinued)
-
Ratings
PLANOLY
9.0
2 Ratings
13% above category average
Role-based user permissions & privileges
00 Ratings
10.01 Ratings
Mobile access
00 Ratings
8.02 Ratings
Best Alternatives
MutualMind (discontinued)
PLANOLY
Small Businesses
Mention
Score8 out of 10
Sendible
Score6.9 out of 10
Medium-sized Companies
Mention
Score8 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Social Suite by Reputation.com
Score9.4 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info