MutualMind (discontinued) vs. Qmarkets

I have no negative points to bring out. Qmarkets, as a company, has been very cooperative and has provided full support during the entire sales cycle. The sales cycle actually ran over a year with multiple discussions with the customer before they signed off. Qmarket products are well thought off and their fitment to customer needs are almost 100%.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Highly professional software.
• Adaptable to various processes and scopes.
• Excellent support.

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• Reports are excellent but are more content-oriented than people-oriented, and for me as a consultant, the "people" info is important.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

Intuitive and easy to set-up and use

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

The support I've received from them has never been anything less than accessible, compliant, and professional

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

Other competition products were evaluated but Qmarkets had products that were 100% fit for our customer's needs and the Qmarket team has excellent Tech team which we didn't see in the competition that we and our client evaluated. Also, the Q products are very flexible compared to others in the market.

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• No Negative impact.
• The functionality and user operability of products has been very easy.
• ROI is yet to be seen as implementation is due in a weeks time.