MutualMind (discontinued) vs. SERPs.com

It is great if small and medium scale businesses to track their SEO efforts. The tool does not really offer too many features that a large enterprise might be benefit from. Also the UI of the tool can be improved + connections with the other tools. The accuracy is good enough to understand the overall movement in the market for your relevant keywords.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Track and monitor SEO keywords
• Research new keywords
• Use conversion and traffic report

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• Monitor keywords more frequently
• Improve pricing model

Incentivized

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

SERPs.com is cheaper than most of the SEO tools out there. It gives you the ability to keep a track of all the relevant keywords across your business and also helps you do a competition check.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• More than 1000% ROI on the branding efforts

Incentivized