MutualMind (discontinued) vs. Sumdata.me

Easy to use, easy to start, very budget - wise, especially for micro and small business

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Discover similar business to your existing customers data base
• Show business information and comparison based on location, industry, and many more factors
• They showing the contact person in the business and way to connect

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• I think it will be helpful to get more "live" data
• I am waiting to see the future marketplace feature

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

it really helped me in getting engaged with new potential customers and also increased my conversion rate

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

It is more beneficial to small businesses and much easier to use. In the micro/small business market, it is all about connecting the right people with their specific needs and communicate in person with potential customers, and in this, SumData.me specialize

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• Positive, for the low cost for user, I discovered much more customers than before