MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Trackier
Score8 out of 10
N/A
Trackier is a partner relationship management system. A performance marketing software, Trackier can be used by agencies, ad networks and advertisers, and provides them with a customizable platform from which to handle their publisher relations processes. The app allows users to create, measure, automate and optimize marketing campaigns, creatives, advertisers, publishers and conversions all from a single platform. It is designed to boost returns-on-investment by automating the user's whole…
Trackier is able to track anything related to media campaigns, giving you control of what's happening to your campaign and the ability to analyze it in (almost) real-time to make decisions and change strategy if needed. They have a great suite of APIs that you can use to extract data and integrate with your preferred analysis tool/platform (such as Tableau) or your data warehouse.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
I think Trackier support is the best I ever had using a SaaS platform. They are 'always on' and I can talk to a real person anytime. This is very difficult nowadays! If I have a problem or detect any issue I can talk to someone quickly and they give me an ETA for a solution within minutes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Trackier could give me all the features its competitors have at a lower cost. Their pricing model is really very competitive. And if you need any specific need they are always open to help you achieve your goals by improving the platform and adding new features every day. In other words: you can trust their work.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
