MutualMind (discontinued) vs. Yamdu

Even for a small business like mine, Yamdu really felt like a one-stop shop for everything. It's hard to find a comprehensive software for film/video productions, but Yamdu has everything we need. The only thing that really held us back was the cost, ultimately. If anything, I would love a storyboarding feature that let you set the time per shot and build out a sequence in pre-production. I used Storyboarder for this currently and it's very helpful, especially for music videos, to be able to build out a storyboard, set a music/audio track to it, then play it back in real time and see the pacing of the shoot.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Crewlists
• Callsheets
• Breakdowns

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• More specific financial management reports.
• Creation of some instant messaging software for the team.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

What you see is what you get. It's easy to start working when you setup your first project. Also team members do not need many new to learn skills to work with the basic functions. Really incredible is Yamdu's help center. It is always available in the right corner. A lot of topics are covered with video links. If you need personal assistance, you can write a message within the help-box and Yamdu's crew is really fast in responding!

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

This is one of Yamdu's strongest points.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

At the time, there really wasn't anything else like Yamdu. Especially as, in Celtx's case, at that time they weren't doing Excel/CSV exports of shot lists in the A/V format, something we required for what we were shooting. I understand that StudioBinder has increased its featureset the past few years, but Yamdu always felt like the most robust option and more familiar with the film/tv world.

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• Positive impact, centralized place with some good tools for film productions
• Negative impact, not that flexible and as expected and strict pricing policy with little flexibility