Nativo vs. Perfect Audience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nativo
Score 8.0 out of 10
N/A
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Pricing
NativoPerfect Audience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NativoPerfect Audience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
NativoPerfect Audience
Top Pros
Top Cons
Features
NativoPerfect Audience
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Nativo
-
Ratings
Perfect Audience
8.0
1 Ratings
8% above category average
Data Transfer00 Ratings8.01 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Nativo
-
Ratings
Perfect Audience
8.4
1 Ratings
7% above category average
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings9.01 Ratings
Display advertising00 Ratings9.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Nativo
-
Ratings
Perfect Audience
8.3
1 Ratings
6% above category average
Ad dashboards00 Ratings8.01 Ratings
Ad performance reports00 Ratings9.01 Ratings
Ad conversion tracking00 Ratings9.01 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
Best Alternatives
NativoPerfect Audience
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
AdSense
AdSense
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
NativoPerfect Audience
Likelihood to Recommend
8.0
(1 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
NativoPerfect Audience
Likelihood to Recommend
Nativo, Inc.
It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Read full review
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Pros
Nativo, Inc.
  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Read full review
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Read full review
Cons
Nativo, Inc.
  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Usability
Nativo, Inc.
No answers on this topic
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Support Rating
Nativo, Inc.
No answers on this topic
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Alternatives Considered
Nativo, Inc.
No answers on this topic
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Return on Investment
Nativo, Inc.
  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Read full review
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Read full review
ScreenShots

Nativo Screenshots

Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.