Great company, I like the Perfect Audience software
May 13, 2021

Great company, I like the Perfect Audience software

Frank Kermani | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Perfect Audience

We use Perfect Audience for our PPC needs to scale up our PPC and Adword ads. We use it in our entire business to solve the issues we previously had of just doing the PPC ourselves with mixed results.

Pros

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily

Cons

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

Do you think Perfect Audience delivers good value for the price?

Yes

Are you happy with Perfect Audience's feature set?

Yes

Did Perfect Audience live up to sales and marketing promises?

Yes

Did implementation of Perfect Audience go as expected?

Yes

Would you buy Perfect Audience again?

Yes

The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

Perfect Audience Feature Ratings

Ad Campaigns
8.4
Ad campaign creation
8
Ad deployment
9
Display advertising
9
Ad display and retargeting segmentation
8
Sequence targeting
8
Ad Network Integration
8.0
Data Transfer
8
DSP integration
8
Ad Reporting & Analytics
8.3
Ad dashboards
8
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
8
Cross-channel ad management
8
Ad forecasting and optimization
8

Using Perfect Audience

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • mobile and web remarketing are quite easy to use
  • the bulk uploader tool is fantastic and makes it a breeze
  • retargeting lost visiters from social media pages
  • revenue tracking is a bit hidden and buried
  • cross social media markets targeting is a bit hit or miss
  • the customer service team doesn't hold your hand after the initial setup
Yes, but I don't use it

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