neontools vs. Opal

Neontools
makes it easy to target Facebook ad audiences with additional options and
guidelines.



Neontools is
useful for determining the reach and traffic of our online ads.



Neontools is
excellent for building UTM URLs that will allow us to properly monitor our
users.



Neontools is
useful for creating QR codes and linking them to neon.ly URLs to track scans

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

• Neontools stands out for displaying all our relationships and social accounts on a single page.
• Neontools is great to use for Instagram bios and other social media profiles.
• We can use Neontools to change our URLs and use custom domains instead of domain names.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• It would be wonderful if Neontools showed a more modern user interface to the eye; the current one still seems a bit opaque.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

Neontools is
virtuoso; Provides excellent customer support in any kind of emergency, is a great tool
as a URL shortener, hashtag analyzer, and for social IG audits.

Incentivized

I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.

Incentivized

• Neontools is a fantastic tool for evaluating the engagement and reach of our advertising budget.
• Neontools is great for uncovering hidden interests to effectively target our audience through Facebook Ads, as well as a UTM generator for designing our own campaigns.
• The use of Neontools for the analysis and aggregation of commercial accounts in social networks leads to the construction of our own samples.

Incentivized

• Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.

Incentivized