Nielsen Marketing Mix Modeling vs. Optimized Sales & Marketing

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Optimized Sales & Marketing

Optimized Sales & Marketing

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
Optimized Sales & Marketing	Score 9.2 out of 10	N/A	Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities. Optimized Sales: Analyze sales performance to include sales productivity ramps, win rates, average…	N/A

Pricing

Nielsen Marketing Mix Modeling

Optimized Sales & Marketing

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Mix Modeling	Optimized Sales & Marketing
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Mix Modeling	Optimized Sales & Marketing
Top Pros	No answers on this topic	Pro Sales pipeline Pro Sales managers Pro Integration process
Top Cons	Minus Touch points	Minus Signup forms Minus Website is easy Minus Marketing analytics

Best Alternatives
	Nielsen Marketing Mix Modeling	Optimized Sales & Marketing
Small Businesses	Firebase Score 8.4 out of 10	Mediafly Intelligence360 Score 7.8 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10	Clari Score 8.2 out of 10
Enterprises	Piano Analytics Score 8.1 out of 10	Clari Score 8.2 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Nielsen Marketing Mix Modeling	Optimized Sales & Marketing
Likelihood to Recommend	1.0 (1 ratings)	9.5 (2 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	Optimized Sales & Marketing
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	ORM Technologies When it comes to collect user's information such as their emails, name and phone number, this helped a lot. Incentivized Verified User Anonymous Read full review
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	ORM Technologies They doesn't charge any setup fee. Easily integration process with our system. Raising ticket for any query and the detailed support response. Incentivized Verified User Anonymous Read full review
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	ORM Technologies Integrating their signup forms over any website is easy but on some CRM sites, it is difficult. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	ORM Technologies No answers on this topic
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	ORM Technologies According to its pricing structure and the feature they are offering, I guess that is worth using this. Incentivized Verified User Anonymous Read full review
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