TrustRadius

Nielsen Marketing Mix Modeling vs. Resonate

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Resonate
Score 10.0 out of 10
N/A
Resonate in Reston, Virginia offers their data driven marketing analytics platform, emphasizing consumer trends and insights as a source of guidance (which the platform helps you to surface) for marketing campaigns.N/A
Pricing
Nielsen Marketing Mix ModelingResonate
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Marketing Mix ModelingResonate
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Nielsen Marketing Mix ModelingResonate
Top Cons

No answers on this topic

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User Ratings
Nielsen Marketing Mix ModelingResonate
Likelihood to Recommend
1.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Nielsen Marketing Mix ModelingResonate
Likelihood to Recommend
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Resonate
If you have a client in an industry that has privacy restrictions (health care, education, etc.), Resonate allows you to still gain an important understanding of who your audience is and then activate to look-a-like audiences through the Resonate platform. This has been extremely beneficial for our agency. Site and impression tags also allow you to compare who you are reaching vs who is actually interacting with your ads, which can help fill in the gaps of a campaign or highlight areas to increase investments
WN
Walker Neill
Associate Account Lead
Read full review
Pros
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Resonate
  • Support - the support team at Resonate is incredible
  • Resonate is constantly making updates and communicating these updates to our agency
  • Ability to gain insights in industries that have privacy concerns, while staying compliant with all privacy laws
WN
Walker Neill
Associate Account Lead
Read full review
Cons
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Resonate
  • The amount of insights can be overwhelming, but Resonate's new AI platform will help to alleviate the headache of trying to sift through thousands of insights
  • No other complaints/constructive criticism beyond that, we're extremely happy with Resonate!
WN
Walker Neill
Associate Account Lead
Read full review
Alternatives Considered
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Resonate
No answers on this topic
Return on Investment
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Resonate
  • Allows us to make better informed decisions with who we target
  • Ability to create an additional avenue for profit through Resonate's services
  • Use in new business pitches to get an understanding of who the potential client's audience is without any first party data
WN
Walker Neill
Associate Account Lead
Read full review
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