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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A

    Porch Group Media

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A
    Pricing
    OlapicPorch Group Media
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OlapicPorch Group Media
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    OlapicPorch Group Media
    Content Creation
    Comparison of Content Creation features of Olapic and Porch Group Media
    Feature
    Olapic
    6.6
    4 Ratings
    17% below category average
    Porch Group Media
    -
    Ratings
    Ideation6.33 Ratings00 Ratings
    Approval workflows5.44 Ratings00 Ratings
    Content collaboration7.12 Ratings00 Ratings
    Content calendar7.01 Ratings00 Ratings
    Network for content licensing/production7.43 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Olapic and Porch Group Media
    Feature
    Olapic
    6.7
    4 Ratings
    15% below category average
    Porch Group Media
    -
    Ratings
    Content hub6.13 Ratings00 Ratings
    Forms / Gated content6.12 Ratings00 Ratings
    Embedded CTAs6.73 Ratings00 Ratings
    Content distribution7.23 Ratings00 Ratings
    Content promotion7.02 Ratings00 Ratings
    Content automation7.43 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Olapic and Porch Group Media
    Feature
    Olapic
    6.3
    4 Ratings
    16% below category average
    Porch Group Media
    -
    Ratings
    Audience profiling and targeting6.02 Ratings00 Ratings
    Closed-loop tracking and reporting5.22 Ratings00 Ratings
    Content performance analytics6.13 Ratings00 Ratings
    Campaign optimization dashboard7.02 Ratings00 Ratings
    Competitive analytics7.02 Ratings00 Ratings
    Best Alternatives
    OlapicPorch Group Media
    Small Businesses
    Contently
    Score9.9 out of 10
    Yotpo
    Score7 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yotpo
    Score7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OlapicPorch Group Media
    Likelihood to Recommend
    5.6
    (4 ratings)
    8.8
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Availability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (1 ratings)
    User Testimonials
    OlapicPorch Group Media
    Likelihood to Recommend
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
    Read full review
    Porch Group Media
    We have found Launchpad to be useful for almost every lead-generation activity.
    Read full review
    Pros
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
    Read full review
    Porch Group Media
    • Intuitive navigation across software
    • Easy target/lead builder selections
    • Complete email marketing solution for small businesses and big corporations
    • Clear directions for beginning, planning, implementing, executing, reporting
    • Easy-to-use creative email templates
    Read full review
    Cons
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
    Read full review
    Porch Group Media
    • Site flow could be more intuitive
    • Logical flow of process
    • Remove extra steps
    • Provide more in-depth reporting
    • Ability to name campaigns the same name
    • Create standard order or reporting templates
    Read full review
    Usability
    Monotype
    No answers on this topic
    Porch Group Media
    There is room for improvement
    Read full review
    Support Rating
    Monotype
    No answers on this topic
    Porch Group Media
    It has been fantastic!
    Read full review
    Implementation Rating
    Monotype
    No answers on this topic
    Porch Group Media
    Would be great to have an easier white-label
    Read full review
    Alternatives Considered
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Porch Group Media
    I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
    Read full review
    Return on Investment
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
    Read full review
    Porch Group Media
    • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
    Read full review
    ScreenShots

    Porch Group Media Screenshots

    Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.