Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…
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Vbout
Score9.9 out of 10
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Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.
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Pricing
Olapic
Vbout
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Olapic
Vbout
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Olapic
Vbout
Content Creation
Comparison of Content Creation features of Olapic and Vbout
Feature
Olapic
6.6
4 Ratings
17% below category average
Vbout
-
Ratings
Ideation
6.33 Ratings
00 Ratings
Approval workflows
5.44 Ratings
00 Ratings
Content collaboration
7.12 Ratings
00 Ratings
Content calendar
7.01 Ratings
00 Ratings
Network for content licensing/production
7.43 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Olapic and Vbout
Feature
Olapic
6.7
4 Ratings
15% below category average
Vbout
-
Ratings
Content hub
6.13 Ratings
00 Ratings
Forms / Gated content
6.12 Ratings
00 Ratings
Embedded CTAs
6.73 Ratings
00 Ratings
Content distribution
7.23 Ratings
00 Ratings
Content promotion
7.02 Ratings
00 Ratings
Content automation
7.43 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Olapic and Vbout
Feature
Olapic
6.3
4 Ratings
16% below category average
Vbout
-
Ratings
Audience profiling and targeting
6.02 Ratings
00 Ratings
Closed-loop tracking and reporting
5.22 Ratings
00 Ratings
Content performance analytics
6.13 Ratings
00 Ratings
Campaign optimization dashboard
7.02 Ratings
00 Ratings
Competitive analytics
7.02 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Olapic and Vbout
Feature
Olapic
-
Ratings
Vbout
8.6
5 Ratings
10% above category average
WYSIWYG email editor
00 Ratings
8.35 Ratings
Dynamic content
00 Ratings
8.35 Ratings
Ability to test dynamic content
00 Ratings
8.35 Ratings
Landing pages
00 Ratings
8.85 Ratings
A/B testing
00 Ratings
10.04 Ratings
Mobile optimization
00 Ratings
8.35 Ratings
Email deliverability reporting
00 Ratings
7.45 Ratings
List management
00 Ratings
8.35 Ratings
Triggered drip sequences
00 Ratings
10.04 Ratings
Lead Management
Comparison of Lead Management features of Olapic and Vbout
Feature
Olapic
-
Ratings
Vbout
9.7
4 Ratings
20% above category average
Lead nurturing automation
00 Ratings
10.04 Ratings
Lead scoring and grading
00 Ratings
10.04 Ratings
Data quality management
00 Ratings
9.33 Ratings
Automated sales alerts and tasks
00 Ratings
9.43 Ratings
Lead segmentation and distribution
00 Ratings
10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Olapic and Vbout
Feature
Olapic
-
Ratings
Vbout
7.8
5 Ratings
3% above category average
Calendaring
00 Ratings
7.75 Ratings
Event/webinar marketing
00 Ratings
8.03 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Olapic and Vbout
Feature
Olapic
-
Ratings
Vbout
9.4
4 Ratings
22% above category average
Social sharing and campaigns
00 Ratings
9.44 Ratings
Social profile integration
00 Ratings
9.44 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Olapic and Vbout
Feature
Olapic
-
Ratings
Vbout
8.4
5 Ratings
11% above category average
Dashboards
00 Ratings
7.75 Ratings
Standard reports
00 Ratings
7.45 Ratings
Custom reports
00 Ratings
10.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Olapic and Vbout
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
The revenue analytics are not very reliable.
Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info