Olapic vs. VEED.IO

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.

Incentivized

VEED is a very simple and effective platform to create podcast videos and short video clips for social media marketing and educational purposes. If you only have audio files that you want to share on social media, you can transform these audio files into video files that can be shared on social media. You can embed the caption into the video and insert a progress bar which makes the video produced high quality and very user-friendly to consume. We use VEED to give a taster to our clients and we build a library of snackable videos.

Incentivized

• With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
• Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
• Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.

Incentivized

• smart AI was able to auto generate subtitle info

Incentivized

• It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
• The revenue analytics are not very reliable.
• Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.

Incentivized

• Support
• Clip breakdown
• Live recording

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.

Incentivized

I originally chose Veed over Descript for its easy interface. However, I am switching back to Descript because in my opinion the product is less glitchy and comes with better support and features.

• In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
• We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
• Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.

Incentivized

• Boosted our social media profile
• Create a library of short videos to add value to our clients
• Quickly produce content from audio sample than can be shared on social media
• Video production delegated to virtual assistant
• Can create content quickly from any recording class or workshops
• Grow social media reach and followers

Incentivized