Onalytica IRM vs. Traackr

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Onalytica
Score 5.7 out of 10
N/A
Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting marketers to opportune moments to seed content throughout this network, or with individual influencers.N/A
Traackr
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand.N/A
Pricing
Onalytica IRMTraackr
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OnalyticaTraackr
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Onalytica IRMTraackr
Best Alternatives
Onalytica IRMTraackr
Small Businesses
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Meltwater
Meltwater
Score 7.8 out of 10
Meltwater
Meltwater
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Onalytica IRMTraackr
Likelihood to Recommend
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Onalytica IRMTraackr
Likelihood to Recommend
Onalytica
No answers on this topic
Traackr
Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.
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Pros
Onalytica
No answers on this topic
Traackr
  • The influencer search function is very robust and the database extends to many different areas.
  • The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
  • Platform is very user-friendly. You don't need to be a technical expert to use it.
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Cons
Onalytica
No answers on this topic
Traackr
  • Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
  • Filters could be more granular or more importantly, customizable.
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Return on Investment
Onalytica
No answers on this topic
Traackr
  • Easy and ideal for any influencer strategy
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ScreenShots

Traackr Screenshots

Screenshot of Network AnalysisScreenshot of Influencer Complete Footprint