TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    RebelMouse

    Score9.7 out of 10
    N/AN/AN/A
    Pricing
    OpalRebelMouse
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    OpalRebelMouse
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    OpalRebelMouse
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpalRebelMouse
    Likelihood to Recommend
    9.2
    (5 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OpalRebelMouse
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
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    RebelMouse
    If you have a lot of clients whom have a strong social media presence, then RebelMouse would be a good option for you. It helps streamline all of your social media posts, so that everyone can be on the same page. Pretty cool stuff. It's even good for your own company (we played with it for a while). I would highly recommend anybody looking to create consistency in their social media campaigns to use RebelMouse
    Incentivized
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    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
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    RebelMouse
    • RebelMouse is actually open to almost any concept of building your layout. They offer a number of templates as well as the ability to use your own custom layout. Since I'm picky with that kind of stuff, that really appeals to me.
    • Hosting is super simple. Like, it's as simple as signing up and creating as many sites as you would like with unlimited bandwidth and either a custom URL – which is something I really appreciate.
    • The platform was built for marketing, It takes all these different approaches of reaching people and makes them easier to use simultaneously all in one feed. Super cool stuff.
    Incentivized
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    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
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    RebelMouse
    • Initially setting up automation is confusing, and not easily explained through their site – especially if you want to streamline everything in your feed. In a nutshell they need to walk you through some things when you're starting up, and they just don't do that.
    • There's a lack of intuitive design that can also be confusing to people just starting out. Took me a while to shift through some tabs before I found my footing in the program – and i'm fairly tech savvy!
    • The company's website isn't exactly intuitive, and can turn away customers. Some people in my work have even visited the site and walked away from it actually confused as to what the service provides. Poor user interface on that part.
    Incentivized
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    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    RebelMouse
    There's really not a program like RebelMouse, at least not in my experience. This program has helped us immensely with our social media presence (as I've been praising in this review). I would highly recommend it. If there's a better program out there, I have yet to hear about it
    Incentivized
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    RebelMouse
    • It's helped us stay consistent with our social media branding – which in return, creates buzz on the internet for us
    • It has expanded our capabilities with our social media manager, now we can improve on our analytics
    • It has streamlined our workload, which makes things a TON easier on our social media manager, because everything's in one place.
    Incentivized
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.