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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Scalenut

    Score10 out of 10
    N/AScalenut automates the SEO content lifecycle, reducing the need for manual effort and driving organic traffic with AI-powered tools for content strategy to creation, as well as optimization and analysis. Keyword Planner: Used to build authority in a niche, and to find the keyword clusters with performance data targeted as part of a content pillar strategy. SEO Research: Insights from top-ranking articles, with competitive content analysis,…

    $49

    per month

    Pricing
    OpalScalenut
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Essential
    $49
    per month
    Growth
    $79
    per month
    Pro
    $149
    per month
    Offerings
    Pricing Offerings
    OpalScalenut
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Features
    OpalScalenut
    SEO
    Comparison of SEO features of Opal and Scalenut
    Feature
    Opal
    -
    Ratings
    Scalenut
    9.0
    1 Ratings
    16% above category average
    Keyword analysis00 Ratings9.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site recommendations00 Ratings9.01 Ratings
    Task management00 Ratings9.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Opal and Scalenut
    Feature
    Opal
    -
    Ratings
    Scalenut
    9.0
    1 Ratings
    17% above category average
    Local SEO00 Ratings9.01 Ratings
    Mobile SEO00 Ratings9.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Opal and Scalenut
    Feature
    Opal
    -
    Ratings
    Scalenut
    9.0
    1 Ratings
    7% above category average
    Multi-domain support00 Ratings9.01 Ratings
    Best Alternatives
    OpalScalenut
    Small Businesses
    monday marketer (discontinued)
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Adobe Marketing Cloud
    Score9.3 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Adobe Marketing Cloud
    Score9.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpalScalenut
    Likelihood to Recommend
    9.2
    (5 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OpalScalenut
    Likelihood to Recommend
    OPAL
    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Incentivized
    Read full review
    Scalenut
    Scalenut is a tool that helps you create your content, using AI that saves you time, and you can focus on creating content that will help you grow your business. It offers a wide range of content writing services. Some of them include Blog / Article writing.EbookWeb content.Case studiesEmail writing.
    Read full review
    Pros
    OPAL
    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Incentivized
    Read full review
    Scalenut
    • It is a simple and easy to use tool that produces high quality Blog content.
    • The blog posts are written by an automated system.
    • It is content that can be easily published on my blog or website.
    • It's a great tool for creating social media content for Facebook, Twitter, Pinterest, and LinkedIn.
    Read full review
    Cons
    OPAL
    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Incentivized
    Read full review
    Scalenut
    • Does not offer WordPress integration.
    Read full review
    Alternatives Considered
    OPAL
    You get for what you paid for. Opal has more features
    Incentivized
    Read full review
    Scalenut
    These software fuels your creativity and helps generate valuable content for any need.
    Read full review
    Return on Investment
    OPAL
    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Incentivized
    Read full review
    Scalenut
    • Scalenut is a tool that helps you create your content, using AI that saves you time, and you can focus on creating content that will help you grow your business.
    • Scalenut provides a simple and scalable way to produce content adaptable to our business goals.
    • It is simple and easy to use that produces high quality content.
    Read full review
    ScreenShots

    Opal Screenshots

    Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

    Scalenut Screenshots

    Screenshot of the Keyword Planner, an AI-powered content strategistScreenshot of the blog workflow used to create SEO content in under 5 minutesScreenshot of how to make content ready for search enginesScreenshot of the interface to identify refresh opportunities and optimize webpages in a click.Screenshot of an example of content produced to convert, driving success and engaging the audience.Screenshot of some insights on how pages and keywords perform on search engines.