Optimizely One vs. Tilda

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

Tilda is very well suited for designers and artists who are aiming for an easy, fast, and creative website builder. Either for personal use or for a client’s work, Tilda is just what you need, if you want a blank canvas with almost full freedom to create the craziest animations and designs. I wouldn’t say there is a less appropriate scenario, since Tilda can be very flexible for anyone who’s looking to create a website. There are templates in a large gallery, as well as a huge support feature that shows tutorials and examples.

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Landing pages builder
• Lead collection

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

• Breakpoints
• Fonts
• Plugins all in Russian

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

Incentivized

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

• Positive: great number of visitors
• Positive: visitors being in awe with the animations and creative style
• Positive: Clients reaching out us to create more websites for them