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Optimizely Personalization vs. SAS Customer Intelligence 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Personalization
Score 7.4 out of 10
N/A
Optimizely Personalization helps marketers optimize digital experiences that drive conversions and customer loyalty. Used to plan and collaborate on personalization programs of any size or scale, Personalization delivers flicker-free 1:1 experiences and measures impact against the metrics that matter.N/A
SAS Customer Intelligence 360
Score 8.0 out of 10
N/A
A solution to individualize customer interactions, using SAS's integrated customer data platform (CDP) to seamlessly collect, enhance, extend and activate customer data in real time. Its journey creation feature is used to plan and orchestrate meaningful customer journeys across touchpoints to elevate customer engagement.N/A
Pricing
Optimizely PersonalizationSAS Customer Intelligence 360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely PersonalizationSAS Customer Intelligence 360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Optimizely PersonalizationSAS Customer Intelligence 360
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely PersonalizationSAS Customer Intelligence 360
Likelihood to Recommend
7.0
(1 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely PersonalizationSAS Customer Intelligence 360
Likelihood to Recommend
Optimizely
less appropriate for highly regulated industries where concerns around data privacy and the need for extensive security configurations may limit its effectiveness and delay deployment.
Verified User
Anonymous
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SAS
No answers on this topic
Pros
Optimizely
  • AI-Driven Recommendations and Targeting
  • Behavioral Targeting and Segmentation
  • Experimentation and Testing within Personalization Campaigns
Verified User
Anonymous
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SAS
No answers on this topic
Cons
Optimizely
  • Limited OOTB Integrations
  • Scalability with advanced features
  • Complecity in setup
Verified User
Anonymous
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SAS
No answers on this topic
Usability
Optimizely
it's a robust tool that is capable of handling most user needs
Verified User
Anonymous
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SAS
No answers on this topic
Alternatives Considered
Optimizely
features and AI capabilities
Verified User
Anonymous
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SAS
No answers on this topic
Return on Investment
Optimizely
  • increased conversion rate
  • improvedcustoemr retention
  • faster experimentation
Verified User
Anonymous
Read full review
SAS
No answers on this topic
ScreenShots

Optimizely Personalization Screenshots

Screenshot of Collaboration: The place to manage and collaborate on personalization campaigns. Programs can be orchcestrated from the calendar view, and ideas can be captured from anywhere in the organization.Screenshot of Visual Editor: A "what you see is what you get" tool used to create personalized experiences and preview exactly what audiences will see.Screenshot of Personalization Campaign Results: These measure the effectiveness of personalization efforts, offering a breakdown of each experience, key metrics, and a measure of how well these personalized experiences perform compared to the standard experience.Screenshot of Contextual Multi-arm Bandits: AI-powered 1:1 personalization that serves the most relevant experience to each individual, increasing engagement and conversion rates.Screenshot of Experience Templates: Pre-built templates for web page components like count-down timers, banners, exit intent pop-ups, etc. make it easier for marketers to create on-brand experiences for their personalization campaigns.