Oracle SOA Suite vs. WebEngage

Oracle service bus is great to quickly proxy any legacy services exposed as soap service. It's well suited for aggregating multiple services on a single endpoint. We can point to multiple endpoints on the business service and use a round-robin approach to access the endpoints. It's not well suited for data transformation and quick preview of mappings and transformations. It's not great on path to cloud transformation.

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WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

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• The Oracle Service Bus makes the management of web services extremely easy. Through its point and click interface, the web service endpoints can be easily modified.
• The administration console provides useful dashboards to diagnose any service issues.

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• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

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• Message reporting tied to a database seems counter productive. Better options to eliminate that would not only minimize the maintenance hassle but also gives more ease to manage the product.
• Polling feature isn't very efficient where the end point JMS queues may still have JMS connections despite not enabling the corresponding poller proxy services.
• Unable to deploy multiple web services in one go from the OSB Web console.

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• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

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We have had not many issues with Oracle Service Bus and it's very stable for our requirements. It's highly available and helps us implement Tier1 applications on it.

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It's an excellent enterprise service bus and has very stable features. We have been using it since 2008. We did hit into some issues. But, recreating the service helped fix many issues. Also, deployment to various environments was easy. Also, the plugin on Eclipse helps to build proxy and business services quick and easy.

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We had some issues with MQ connectivity through OSB and our experience was poor with the support team. They do respond. But, it felt like we are ignored and we had bad support. We had to escalate and things used to get dragged for weeks before we get more quality questions on how to pursue investigation.

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Oracle being the market leader and has a lot of compatibilities with sources like SOA projects, Oracle database and other JMS feeds.

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WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

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• Improve customer relations/service
• Create internal/operational efficiencies
• Improve business process outcomes
• Improve compliance & risk management
• Strong services expertise
• Pre-existing relationships
• Strong consulting partnership
• Product functionality and performance

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• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info