Parrot Analytics vs. SAS 360 Plan

It is well suited for products where there are a lot of users at scale performing and interacting with the platform. Also where businesses need to take informed decisions based on mass users performing actions at scale. Therefore demand analytics tools like Parrot can be a real boon for such businesses. It is less appropriate for those who are not having users at that scale. Scale is very important I believe and analytics can be even more powerful once we have a lot of data on our hands.

Incentivized

• In-depth Demand Analytics of core features.
• Proper recommendations of features.
• Popularity tracking of the core data that we have and mapping with users.

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Audience behaviour dataset can be improved.
• Demand tracking for features can have more metrics to get even more granular.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

• We were able to capture data metrics by almost 25% more as compared to another analytics tool we previously used.
• Recommendations of new data grew by at least 15%.

Incentivized